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Tesla: A guide from the original Roadster to today

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Tesla is a transportation and energy company. It sells vehicles under its 'Tesla Motors' division and stationary battery pack for home, commercial and utility-scale projects under its 'Tesla Energy' division.

Tesla

The history of Tesla

Sure, you now know Tesla as a Cerberus of energy innovation, software, and booming stock, but it wasn’t always the clean energy juggernaut we know today. In fact, Tesla as a company has overcome quite a few obstacles to get where it stands today as the most valuable automaker by market cap.

Tesla Inc. was founded in 2003 as Tesla Motors by Martin Eberhard and Marc Tarpenning. If you’ve been living on a deserted island or under a large rock the past 18 years, you may be surprised to hear that the company’s name is a tribute to inventor Nikola Tesla.

Regardless, Ian Wright joined Tesla shortly thereafter, and the three original employees were off to the races in search of funding.

That’s where Elon Musk comes in. In early 2004, Tesla Motors managed to raise $7.5 million in series A funding, including investor Musk, who contributed all but $1 million of that total.

As a result, Musk joined the company as chairman of the board. J. B. Straubel, now of QuantumScape fame, joined Tesla in May 2004 as employee #5. As a result of the first of many controversies surrounding the company, a 2009 lawsuit settlement allows all five of the original employees to call themselves co-founders.

Elon Musk

After an early investment and a role at the company, Musk began spearheading public statements for Tesla while helping facilitate more funding.

This included several additional rounds, each garnering tens of millions of dollars. Musk openly discussed the company strategy of creating a sleek and stylish sports car to attract early adopters (and their wallets) before expanding production to more practical and affordable EVs with the cash flow to scale. This led to the introduction of Tesla’s flagship EV, the Roadster, which debuted as a prototype in the summer of 2006.

In 2007, cofounder Martin Eberhard was asked to step down as CEO by the board of directors, and by early 2008, neither Eberhard nor Tarpenning was still at Tesla. That is when Musk took over as CEO, a position he still holds today… along with “Technoking of Tesla.”

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The Roadster

The Tesla Roadster hit production in 2008 as the original electric vehicle to debut for the American automaker. It helped show that EVs could be carbon conscious and cool, helping pave the way for Tesla to develop and sell more practical and efficient vehicles.

Although it was a niche vehicle from a relatively unknown automaker at the time, The Roadster emerged as the first highway legal serial production BEV to use lithium-ion batteries. It was also the first fully-electric production vehicle to travel over 200 miles on a single charge.

Tesla ended up selling close to 2,500 first-generation Roadsters over the course of the four years it was in production. Small potatoes by today’s Tesla standards, but this Roadster remains the EV that put Tesla on the map and kicked in the door of an industry still very much focused on internal combustion engines. It remains a collector’s item for many as the original Tesla.

Used Roadsters remain coveted EVs and are still available on the used car market.

Model S, energy storage, and Model X

Tesla started to gain steam in 2010 when it purchased what would become its Fremont Factory to begin production on two new EVs. Later that year, Tesla launched an IPO on the NASDAQ as the first American automaker to do so in over 50 years.

After discontinuing The Roadster in early 2012, Tesla began production on its Model S sedan the following summer.

2015 proved to be another tremendous year for the automaker, as Tesla ventured into energy storage solutions with the introduction of its Powerwall for the home and Powerpack battery packs. Shortly thereafter, Tesla introduced its third EV: an SUV called the Model X.

Solar and Model 3

In 2016, Tesla acquired SolarCity, thus entering the solar energy game as well. It was at this point that the company dropped the “Motors” from its name, which includes solar and energy solutions in addition to electric vehicles.

Profits from previous EV models and new energy ventures allowed Tesla to scale and produce its Model 3 sedan, a mass-market EV that remains the most affordable option in the company fleet. Production issues plagued the entire production process on the Model 3, but Tesla was eventually able to deliver at a reasonable price, making it one of the best-selling EVs of all time in its short tenure.

Model Y and beyond

It would be three whole years before Tesla would deliver a new EV after the Model 3, but in March of 2020, The Model Y crossover emerged. Tesla continues to sell many of the two newly introduced EVs compared to the original S and X models, although both have seen a significant refresh this year.

For now, Tesla continues to expand its global production presence with two new Gigafactories on the way, along with three additional vehicles. This includes Cybertruck, the Tesla Semi, and a 2nd generation Roadster.

We will get deeper into those models a little later. For now, we will focus on Tesla’s current EV offerings.

Current Tesla EVs

As the company currently stands, Tesla has four electric vehicles in its fleet, varying in a number of ways — particularly in availability. In terms of sedans, Tesla has its veteran Model S and more consumer-friendly Model 3. The Model X sits as Tesla’s largest EV on the current market, while the Model Y is the company’s most recent offering as more of a smaller, crossover SUV.

Below is a breakdown of each vehicle in greater detail.

Model S

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The Model S sedan is Tesla’s longest-running EV in production to date. It made its official debut in 2012 after years as a prototype for the automaker. Since then, the sporty EV has reigned as the best-selling plug-in electric in both 2015 and 2016.

Sales of the veteran Tesla have slowed since the launch of the automaker’s more cost-friendly Model 3 and Model Y EVs, but the Model S still sits as a premier sedan that offers a variety of luxury and performance for those who can afford it. You can check out 2021 Model S pricing here.

The current Long Range trim can travel 405 miles on a single charge, hit a top speed of 155 mph, and tear from 0-60 mph in 3.1 seconds. Tesla recently revealed in its Model S refresh that the vehicle will now come in either a Plaid or Plaid+ trim with varied range.

Model S Plaid/Plaid+

Tesla originally claimed the Plaid+ will be able to travel an EPA estimated 520+ miles on a single charge compared to 390 miles on the regular old Plaid. Either tri-motor option can also reach a top speed of 200 mph, blowing a hole through the top speed previously held by its “ludicrous mode.” At 0-60 mph in under 2 seconds, this upcoming Tesla EV has already claimed the throne of quickest of any production car ever.

Originally the Plaid was scheduled to begin deliveries this spring with the Plaid+ to follow in late 2021. Those plans have since changed, however. In June, Elon Musk revealed that Tesla would be scrapping the Plaid+ Model S altogether, because no one needs more than 400 miles of range and the new Plaid, “is just so good.”

The Model S is Plaid is now available and has been delivering to customers. However, those who order now likely won’t see their delivery until 2022.

For those who were holding rezzies for the Plaid+, you may want to put that money toward a 2nd generation Roadster.

Here’s a quick catchup:

Tesla’s Model X

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Tesla’s Model X, its largest EV currently available, holds seniority as the automaker’s second-longest-running model on its assembly lines behind the Model S. While the Model X was originally unveiled in 2012, its first deliveries were not until the fall of 2015 due to production delays, particularly on its distinct Falcon Wing doors.

Shortly thereafter, the Model X quickly ranked as one of the top-selling plug-in EVs worldwide, although sales have since staggered a bit following the release of the less expensive Model 3 and Model Y. The Model X hadn’t seen any substantial overhauls since its initial rollout. That was until early this year when Tesla finally confirmed a refresh was, in fact, coming.

With the new refresh, the Model X will be soon available in either dual-motor AWD or a tri-motor Plaid option. The dual-motor Model X Long Range can travel 360 miles on a single charge (a slight downgrade of 11 miles from the previous Long Range Plus). That being said, it can still hit a top speed of 155 mph, and its 0-60 mph acceleration of 3.8 seconds is an improvement of .6 seconds compared to its previous version.

Model X Plaid

Additionally, Tesla has dropped the Performance trim Model X in favor of a tri-motor Plaid option. This version can travel an EPA estimated 340 miles, reach a top speed of 163 mph, and go 0-60 mph in 2.5 seconds.

Truthfully, this feels more like a rebranding than anything, as the Plaid powertrain offers nearly the same specs as the previous Performance trim. Plaid loses one mile of estimated range in exchange for .1 seconds saved on its 0-60. The top speed of 163 mph remains the same.

Those interested in the refreshed Model X will have to continue to wait, however, as the delivery times have been continually pushed throughout 2021. In fact, these models were originally scheduled to arrive in April of 2021, but both trims were pushed to deliver in January or February of 2022.

While some new versions of the Model X were recently spotted, delivery times are listed as May or June of 2022. Might want to check out versions of the Model X that are currently available for delivery.

Model 3

Tesla

From the early years after Tesla’s inception, CEO Elon Musk was candid about the automaker’s goal of providing quality EVs most consumers could afford to drive. With 2016’s announcement of its Model 3 sedan, Tesla came one step closer to its goal of an EV at $35,000.

After an encouraging number of early reservations were made for Tesla’s most affordable model to date, the Model 3 debuted in 2017. Since then, it has cruised comfortably in the fast lane of sales. The EV currently sits as the world’s best-selling all-electric vehicle and has accounted for a majority of the total Teslas sold in recent years.

Tesla (briefly) sold a $35,000 version of the Model 3 to hit a price point originally promised by Elon Musk in years leading up to the first delivery. Last November, however, Tesla quietly removed this option during a refresh for its 2021 model. For perspective, the current version sits at a purchase price of $41,990 for the Standard Range Plus trim with zero added features.

Tesla’s Model 3 currently sells three separate drivetrains to choose from, each offering various ranges and speeds based on a customer’s preferences (and budget). The most affordable trim, the Standard Range Plus, travels an EPA estimated 263 miles, has a top speed of 140 mph, and can travel 0-60 mph in 5.3 seconds.

Moving up the ladder to the Long Range trim, this version can travel 353 miles per charge and has a top speed of 145 mph. Furthermore, its 0-60 time is 4.2 seconds flat. The Performance Model 3, on the other hand, sheds 38 miles of range compared to the Long Range (315 miles) in favor of speed. This trim tops out at 162 mph and can dart 0-60 mph in just 3.1 seconds.

Tesla’s Model Y

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Tesla unveiled its Model Y in 2019 as a smaller, crossover version of its larger and more established Model X mid-size SUV. After beginning deliveries to customers in March of 2020, the Model Y remains the newborn in the Tesla family but has still managed to make a significant splash in sales during its short tenure on the EV market.

Last fall, Tesla CEO Elon Musk nixed a Standard Range Model Y option but still promised a rear-wheel-drive (RWD) Long Range Model Y to follow. It then appeared that Tesla had gone back to Standard Range RWD Model Y, as it recently made this option available on its website. Almost as quickly as it was implemented, the Standard Range Model Y suddenly disappeared from Tesla’s website configurator.

Electrek later reported that the RWD Model Y will instead remain available as an “off menu” item because Musk was not satisfied with its 244-mile range. That being said, it did recently receive its official EPA rating as one of the most efficient EVs in the world.

Tesla’s newest EV now comes in two different dual-motor AWD trims: Long Range and Performance. The current Long Range trim boasts an EPA estimated range of 326 miles, can reach a top speed of 135 mph, and can accelerate from 0-60 mph in 4.8 seconds. Its Performance trim can travel 303 miles on a single charge, tops out at 155 mph, and can do 0-60 in 3.5 seconds. The EV also houses 68 cubic feet of cargo space.

Upcoming Tesla EVs

The following EVs have been long promised by Tesla (some more than others) but are all seemingly on the cusp of full production… at least we all hope.

Cybertruck

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The upcoming Cybertruck is Tesla’s modern (albeit futuristic) take on the pickup truck, one of the last vehicles on the road to see successful electrification. Cybertruck is also only the second major Tesla vehicle outside the mainline S, 3, X, Y lineup, second only to the aforementioned 1st generation Roadster.

Cybertruck was unveiled in November of 2019 via a glass-shattering Tesla reveal, showcasing unique design and performance. The exterior is comprised of an exoskeleton of 30x cold-rolled stainless-steel structural skin and Tesla armored glass for its windows.

Updates on the Cybertruck were somewhat slow-moving after the unveiling — a solar roof option will offer an additional 15 miles of range each day, and a matte black exterior has also been confirmed. Regardless, the hype is real; Tesla tallied over 250,000 pre-orders in the first week. By February 2020, they were at half a million.

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Powertrain variations

Cybertruck is currently slotted to arrive in three different powertrain options. A single motor RWD version will debut last in late 2022 and will offer an EPA estimated range of 250+ miles, travel 0-60 mph in under 6.5 seconds, and carry a towing capacity of 7,500+ lbs.

The dual-motor powertrain comes with AWD and a range of 300+ miles on top of 10,000+ lbs. towing capacity. This trim can travel 0-60 mph in under 4.5 seconds too.

Last and far from least is the top tier, tri-motor Cybertruck, boasting an EPA range of over 500 miles, 14,000+ towing capacity, and a 0-60 mph time under 2.9 seconds. Did we mention it has three motors?

The dual and tri-motor Cybertrucks were originally listed as delivering in late 2021 on Tesla’s website. However, Elon Musk recently shared what many had previously expected – the Cybertruck has now been delayed to 2022.

Although it has been delayed, Elon Musk as exclaimed that Cybertruck will be “a glitch in the matrix.”

Most recently, Tesla has removed the Cybertruck specs and pricing from its website entirely. Not good. That being said, a more recent product design has been spotted.

Check out our Cybertruck guide for all the latest details in one place.

Tesla Semi

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The Tesla Semi promises to be the first commercial offering from the automaker and a workhorse at that. First unveiled in November of 2017, the Semi features a unique, centrally positioned driver’s seat led by four rear powertrains.

Tesla’s website lists the Semi with either a 300- or 500-mile range, depending on the battery pack, but Musk has previously stated the truck will eventually have up to 621 miles of range. The trucks are also listed at a starting price of $150,000-$180,000 depending on battery size and promise owners gas savings over $200,000.

After its unveiling, the Semi was scheduled to arrive on roads in 2019 before being pushed to low-volume production in 2020. During a 2020 Q1 results call, Tesla again shifted its delivery window to 2021. Despite multiple delays, Tesla has seen interest from major companies like Budweiser, Walmart, and UPS. Furthermore, the company plans to deliver 15 Semis to PepsiCo later this year.

The Semi trucks are currently being produced at Tesla’s Nevada Gigafactory, which recently added a new production line with a goal of producing five trucks a week. Next, Tesla will move its Semi production to Austin when its Gigfactory Texas is complete later this year. For now, however, the focus will be on service technicians and infrastructure between Tesla’s Fremont Factory and Gigafactory Nevada.

Tesla Semi remains in the prototype stage, although those recently spotted appear to be updated versions of the original 2017 prototypes. At this point, Tesla is moving ever closer to finally reaching full-fledged production on its Semi trucks in 2021… but they’ve been wrong before.

Second-generation Roadster

To pay homage to its original trailblazing EV, Tesla is releasing a second-generation Roadster with groundbreaking specs, which may include the unconfirmed potential to hover.

According to Tesla’s CEO, the Roadster redux will reach a 620-mile range and zoom from 0-60 mph in 1.9 seconds. Musk even teased that these are the “base specs,” hinting at even better performance. Tesla’s website is currently taking reservations for the new Roadster, as well as a variation called the Founders Series Roadster.

It remains unclear what the extra $50,000 for the Founders Series will get consumers, but Tesla is only taking reservations for 1,000 total. That would make it a collector’s item and could explain the price bump. The Founders Series Tesla Roadster costs $250,000, compared to a much more affordable $200,000 for the regular Gen. 2 Roadster.

When the revamped Roadster was first unveiled in 2017, Musk said it would deliver in 2020… then 2021. Then he admitted another Roadster delay to 2022, so Tesla could focus on the Cybertruck.

Most recently, Tesla admitted it is now targeting 2023 for the debut of the Gen. 2 Roadster, but that will only happen if the automaker doesn’t suffer long term effects of the global supply chain shortage, so that’s a big “if.”

Whenever it does deliver, IF it does deliver… it is sure to turn heads.

Tesla manufacturing facilities

While Tesla was founded and is headquartered in the US, it has since expanded its sales and production around the world. Currently, Tesla has three operational facilities in addition to its original Fremont Factory in California, with two more on the way.

Additionally, rumors are perpetually circulating about where Tesla might break ground next, including an additional factory in China or expansion to other parts of Asia like Japan, Korea, or possibly India. You can also check out our specific map of Tesla’s Gigafactories, both current and rumored.

  • Fremont Factory – California
  • Gigafactory 1 – Giga Nevada
  • Gigafactory 2 – Giga New York
  • Gigafactory 3 – Giga Shanghai
  • Gigafactory 4 – Giga Berlin (under construction)
  • Gigafactory 5 – Giga Texas (under construction)

Here’s the latest news on Tesla’s Gigafatories, in case you’ve missed it:

Other Tesla ventures

While Tesla began as an automotive company taking a software development approach to designing electric vehicles, it has since transcended that narrow scope into new technologies. As you’ll see below, Tesla’s focus on solar panels, energy storage, and its own network of charging stations has made it just as much of an energy company, if not more.

With advancements in autonomous driving technologies, Tesla is (maybe?) on the cusp of delivering Full Self-Driving (FSD) to customers. To that note, Musk recently said on a quarterly sales call that Tesla is becoming more of an AI and robotics company too.

Full Self-Driving (FSD) capabilities

FSD has been a carrot constantly dangled in front of Tesla fans since 2014, when the company first mentioned its Autopilot feature and potential capabilities. By the end of 2016, Tesla was confident it would be able to demonstrate full autonomy a year later. Unfortunately, that was not the case.

In fact, we still have seen hard evidence of full self-driving capabilities, although Tesla did roll out a beta version of the software to a select group in October of 2020.

This whole promise of FSD, along with multiple punts on deadlines, has led to controversy and debate amongst the EV community about whether Tesla’s approach to autonomous driving is even possible

Still, Tesla continues to roll out public beta versions of its Full Self-Driving tech, currently in version 10.7. Most recently the pricing was announced as an increase of $2k, now totaling $12,000 for the added capability.

Here’s some literature to get you up to speed:

Solar

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As previously mentioned, Tesla acquired SolarCity in 2016 and has been focused on becoming a one-stop-shop for all energy solutions since then. That being said, its solar rollout has been a bit haphazard.

When Tesla first unveiled its Solar Roof tiles, the product wasn’t actually complete yet, although the company had several design plans in its pipeline. Since then, Tesla has had issues bringing the solar panels to volume production and deployment, as it tried to test the longevity and make the installation quicker.

Last year, Tesla finally began to accelerate solar deployment, but the public has only seen one version of the tiles being installed on customer roofs so far, even though it was originally listed in four different styles. Many paying customers are still awaiting installation of their solar roofs, too.

Furthermore, the company has caught the ire of some customers as a result of price hikes and changes to policy, which now involves its Powerwall, too.

In 2021, the company has discontinued its solar subscription service that was originally announced over two years ago. This was previously the cheapest solar option for Tesla’s customers.

Most recently, Tesla is asking employees to fight back against a new tax proposal in California, one of its largest customer bases.

Here’s the latest:

Powerwall and Powerpack

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The Powerwall and Powerpack are rechargeable lithium-ion battery stationary energy storage products manufactured by Tesla Energy. The Powerwall is designed for home energy storage by storing electricity for solar self-consumption, time of use load shifting, and as a source of backup power. The larger Powerpack is specifically intended for commercial or electric utility grid use.

The company recently revealed a Powerwall 2 Plus went into production last November, leading to increases in capacity. So far, we have seen the first glimpses of the new Powerwall too. Here’s what we know so far.

Supercharger network

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The Tesla Supercharger exists as a combined network of proprietary charging stations developed and implemented by Tesla. As a result, the automaker doesn’t have to rely on third-party charging networks like most automakers producing electric vehicles currently do.

The Supercharger network was introduced in September 2012, beginning with six Supercharger stations. This debut coincided with the launch of Tesla’s Model S sedan, the first to utilize the new network.

Since then, the Supercharger network has grown to over 20,000 stalls worldwide within over 2,100 stations or hubs. This includes North America, Europe, Asia, and even the Arctic Circle. Tesla recently passed 1,000 Supercharger stations in North America alone.

The average station usually features about 10 Supercharger stalls, but some stations offer many more. For example, Tesla opened a 72-stall Supercharger station in Shanghai at the end of 2020, making it the world’s largest. Currently, Tesla is working through permitting for a 62-stall station on the west side of Los Angeles that could easily make it the largest in North America.

Most recently, Elon Musk revealed that the American automaker plans to upgrade its Supercharger network to support 300 kW faster charging.

For more information, visit our comprehensive Tesla Supercharger guide.

Tesla Bot

During the company’s AI Day in August of 2021, it released many details about its progress to develop AI technology to power its self-driving system. As expected, however there was a “one more thing” moment, and it was robots.

CEO Elon Musk shared plans to build a humanoid robot called Tesla Bot. Musk stated that Tesla already describes itself as the largest robotic company in the world, considering the capabilities of its vehicles to see and understand the world around them, and act on that data.

While Musk didn’t go into many details about the overall capabilities of the Bot, or what exact tasks it will be able to do, he did hint that the ultimate goal is for the robot to eventually replace most “dangerous, repetitive, and boring tasks.”

Here’s the latest news surrounding the Humanoid Bot:

Tesla FAQ

How much does a Tesla cost?

As you can see above, there are several different models and variations to each available to customers. Depending on the vehicle, the powertrain, down to the exterior color, all play a part in potential cost of a new Tesla. Everything you need to know is been compiled here for you:
How much is a Tesla? Your guide to Tesla prices

How long does it take to charge a Tesla?

Again, not a simple answer due to a number of factors. Where you are charging, what level of charger you are using, and what sort of output is available from that port are all common variables.

To better understand these charging levels and the differences between home and public chargers, you can check out the following guide:
How long does it take to charge a Tesla?

How much does it cost to charge a Tesla?

Another great question, but unfortunately another not so clear cut answer. Battery size, charging level, time of day, and charging efficiency can all affect how much or how little it will cost you to fully charge your EV. Luckily, we’ve broken it down further for you by each current model:
How much does it cost to charge a Tesla?

Can I lease a Tesla?

Sure can. However, we recommend doing your research to determine that a lease is the best option for you as opposed to buying

Check out our Tesla leasing guide here.

First production images of the Model X leak from the design studio – 240 miles range and $132k for signature version

Tesla opened the Model X’s design studio to a select few reservation holders. There are two levels of reservation for the Model X: reservation for the production version which requires a $5,000 deposit and the signature version which requires a $40,000 deposit.

According to users on Tesla’s Norwegian forum,  signature Model X reservation holders can access the design studio to configure their Model X and place their order. 
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Report: Chinese internet entrepreneurs back yet another electric supercar – NextEV

In a report today, Reuters unveiled a new effort from Chinese internet entrepreneurs to bring to market an electric supercar: the NextEV. Chinese tech companies have been vocal lately about jumping in the electric vehicle industry, with companies such as Xiaomi and Alibaba announcing their intention to enter the market.

But the industry seems to have a focus on “supercars”. LeTV, a Chinese tech company offering a Netflix-like service, recently announced its intention to build an all-electric supercar and they are also reportedly heavily financing 2 other electric supercar projects.
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Tesla Motors and car dealerships clash again – this time over Tesla’s new referral program

Last month Tesla announced a new referral program for Model S owners that will run as an experiment through October. If you refer the Model S to a friend, your friend will get $1,000 off the price of his new car and Tesla will credit you $1,000 for your referral, which you can apply to any purchase with the company, like a new car, service center visit or accessories.

Now dealership are pushing back against Tesla’s program. California’s main dealership lobbying group sent a letter to the director of the California Department of Motor Vehicles, Jean Shiomoto, to ask his agency to crackdown on the referral program.
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China’s Netflix, LeTV, is seriously investing in electric vehicles

Leshi Internet Information & Technology, also known as LeTV, is a large Chinese company most popular for its Netflix-like service on LeTV.com. Earlier this year, CEO Jia Yueting sold $1.61 billion worth LeTV’s shares, $1.2 billion of which he loaned right back to the company to finance the numerous projects they are working on, which include a smartphone, smart TV and electric cars…
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Bosch furthers its interests in electric vehicles and acquires a startup battery maker

The electronics and auto parts giant Bosch announced the acquisition of Seeo Inc, a California-based startup with exclusive licensing rights to Lawrence Berkeley National Laboratory’s portfolio of patents for lithium polymer battery cells.

Bosch has a long-standing interest in electric vehicles from a strategic supply partnership with Tesla Motors to their own series of charging stations, but this acquisition could represent a major step for the company’s effort in the field.
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Elon Musk teases the Model X nearing production and confirms 542 robots on Tesla’s second production line

Elon Musk teases the Model X nearing production in a picture posted to Instagram Saturday night. Tesla’s CEO says the company is still “bringing up” the second production line, which is expected to increase Tesla’s production capacity at the Fremont factory and allow the company to start production of the long awaited Model X.

The CEO also confirmed that the production line is equipped with 542 robots including 15 operating simultaneously at the central assembly point.
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Elon Musk buys $5 million worth of SolarCity’s stock during global market correction

green energy jobs

The global stock market had a horrible day. Even Wall Street darlings like Google and Apple saw billions of dollars trimmed off their market capitalizations. A surprising exception, SolarCity, the largest residential solar installer in the US, managed to go against the grain and closed the day with an impressive 7% gain thanks to its Chairman and major shareholder Elon Musk who bought another $5 million worth of shares during the stock’s price fall to add to his holding in the company now worth over $900 million of SolarCity’s total market cap of just over $4 billion.
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Elon Musk to appear on second night of Stephen Colbert’s Late Show Sept. 9

CBS today announced a full lineup of guests for the upcoming kick off of The Late Show hosted by Stephen Colbert, and scheduled for the second show is none other than Tesla and SpaceX CEO Elon Musk.

With the upcoming Model X release, that will surely be one topic of conversation among the two, but it’s possible something bigger is planned given this will the second show of the new Late Show with Colbert. Musk has appeared with Colbert on his old program several times over the years, but we’ll have to see what Colbert’s new format at The Late Show adds to the mix.
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First Look at Tesla’s v7.0 software update with Autopilot: auto-steering, UI refresh and parking assist

Sources familiar with Tesla’s new firmware update explained that version 7.0, which is currently being tested and should be released later this year, will include auto-steering, lane change activated by the turn signal, auto-parking (in parallel spaces) and an updated UI (see picture above).

A few months ago, I wrote an in-depth article about Tesla’s Autopilot, its hardware and its limitations. I based the article on information Tesla released when first unveiling the Dual motor version of the Model S in October last year. The company has since been advertising the Model S with the autopilot features, but owners have only been enjoying a fraction of what was promised during the unveiling.

Now, based on what we are learning about the upcoming software update, Tesla appears to be set to deliver on these promises, or at least most of them…


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New Tesla Model X pictures emerged – possibly of production models

Over the past few months, we have seen our fair share of spy-shots of Model X test vehicles, like the one above. These vehicles were always black or white and heavily camouflaged, but in the past few days, 3 Model X pictures published on Instagram show the Model X in blue and in red – with only little camouflage.
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Tesla partners with Airbnb to install charging stations at host’s homes

Today, Airbnb announced a partnership with Tesla to install charging stations at some Airbnb host locations. Eligible Airbnb hosts will receive a free Tesla Wall Connector, but they will have to pay for the installation, which can cost between $200 and $900 according to Airbnb. The program is already in place in California with 9 locations equipped with charging stations (see picture below).
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Mercedes will stop using Tesla’s drivetrain for the next gen electric B-Class

According to a new report from a German publication, Auto Motor und Sport, Mercedes will not use Tesla’s drivetrain for the next generation of electric B-Class. Mercedes will bring more development in-house to try to achieve a range of 500 km (311 miles). It’s not clear when the next generation is due.

Tesla Motors has a long-standing partnership with the German automaker. In 2009, Daimler, the company behind the Mercedes brand, acquired a ~10% stake in Tesla. Tesla started supplying electric drivetrains to Daimler for the Smart EV and then later on developed a new electric motor and battery pack for Mercedes’ B-Class which started deliveries late last year. 
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Contractor dies during Supercharger installation in Norfolk, VA

Sad news: It appears that one of the contractors putting up a Tesla Supercharger got electrocuted (unconfirmed but speculated) and has died.

Norfolk Police are investigating a report of a worker who may have been electrocuted, Tuesday.

Norfolk police said crews were called out to the JANAF Shopping Center located in the 5900 block of East Virginia Beach Boulevard, around 10:30 a.m. According to a witness, contractors had been working at the Tesla Supercharging center located at the shopping center.

A Tesla spokesperson tells WAVY.com , “During the installation process at our new Supercharger station in Norfolk, there was an accident involving an electrical contractor.”

Extremely sad news for sure but with over 500 stations being built an accident was statistically likely to happen.  Other local news reports here, here and here.

Tesla Gigafactory shown progressing, but still a fraction of its final size in recent satellite photo

Composite of final Gigafactory size over a recent satellite photo of the pilot plant.

Satellite photos of the Tesla Gigafactory emerged this week, showing Tesla’s current progress in building their new battery plant. The recent photo shows an enclosed 1670′ (510 m) x 500′ (150 m) footprint with another section currently under construction. This means 1.6 million square feet (148,644 square meters) of space is already available for battery production in the two-storey Reno, Nevada facility. 
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Morgan Stanley increases its price target for Tesla’s stock to $465 and predicts “Tesla Mobility”

Adam Jonas, Managing Director at Morgan Stanley, published a note yesterday to update the firm’s price target on Tesla’s stock to $465 from $280.  The updated price target includes a whole new business segment called “Tesla Mobility” which Jonas expects Tesla to announce within the next 12 to 18 months.
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The Power of Controllable Charging Load – Is Tesla working on a “bi-directional” home charging station?

Excerpts from Tesla’s Chief Technology Officer JB Straubel’s recent presentations about the integration of energy storage and electric vehicles into the grid, leads us to believe that Tesla Motors is likely working on a bi-directional home charging station. I am talking about a charger that could not only charge your car’s battery pack, but also draw electricity from it to power your home, or to feed back into the grid, not unlike Tesla’s Powerwall.

Nissan was working on something similar with their “LEAF to Home” program a few years ago, but we haven’t heard about the project in a while. At first, it aimed at providing power in case of emergencies, something the Japanese company felt compelled to deliver when the country was still recovering from the tsunami and the frequent power outages in the aftermath.
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Crane knocks down power line at Tesla’s Fremont Factory – production temporarily shutdown due to the power outage

According to NBC Bay Area, a crane knocked down a power line at Tesla’s Fremont factory Friday morning, creating a power outage and forcing Tesla to temporarily close the factory. PG&E, the local electric utility, is already on site according to a Tesla representative and the company is evaluating the situation.

Any shutdown of the Fremont factory is a big deal for Tesla since the location is the only manufacturing facility of the company’s only product, the Model S.
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Tesla announces a $500 million common stock offering and Elon Musk will increase his stake in the company

Tesla Motors sent out a press release this morning to announce a $500 million public stock offering. During the conference call discussing their second quarter financial results earlier this month, Elon Musk, Tesla’s CEO, let analysts know that the company didn’t need to raise money, but it could be a good idea to do it anyway in order to mitigate risk as the company increases its capital expenditure, which they think could reach $1.5 billion this year.

The company intends to use the money from the offering for “the growth of its stores, service centers, Supercharger network and the Tesla Energy business, and for the development and production of Model 3, the development of the Tesla Gigafactory, and other general corporate purposes.”


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Tesla’s Jerome Guillen is taking a leave of absence and Doug Field is moving up

In Tesla’s recently published 10Q SEC filing, the company confirmed that Jerome Guillen, Vice President of Worldwide Sales and Service, will be taking a leave of absence until December 31, 2015. Guillen has seen his responsibilities reduced earlier this year when Tesla decided to hire chiefs of sales for each region they operate in: North America, Europe and Asia.
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New Zealand’s Vector to giveaway 130 solar installations with Tesla Powerwalls

In an effort to promote renewable energies, Vector launched a new campaign this week to offer 130 free 3 KW solar installations each equipped with Tesla’s new stationary energy storage battery pack, the Powerwall.

Soon after Tesla unveiled its series of energy storage products in April, Vector announced a partnership with the Silicon Valley car manufacturer to make the new products available in New Zealand.
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Maybe we should be excited about the Tesla Model X’s new seats

A prototype Model X

It’s no secret the Tesla Model X, which is expected to start delivering this Fall, will come with eye-catching falcon-wing doors. They’re hard to miss, and have gathered most of the new SUV’s press, including taking the blame for some of the vehicle’s delays. But, flying under the radar has been another engineering challenge: a special set of second row seats.

During the February earnings call, Tesla CEO, Elon Musk, had this to say about the seats:

“And then the second row on the Model X… is a sculptural beauty. They’re amazing. They are the nicest second row seats you’ve ever seen in any car ever. That actually might have been harder than the door.”

Musk mentioned the seats again in each of the following two earnings calls. In May, he mentioned them alongside the falcon wing doors as challenges. This week, he mentioned that the seats will be a possible hang-up with some of Tesla’s suppliers.

“I don’t want to sort of name specific suppliers, but our biggest challenges are with the second row seat, which is, it’s an amazing seat, like a sculptural work of art, but a very tricky thing to get right. The falcon-wing door actually seems to probably not be a critical path item.” – Elon Musk, August 5, 2015.

Given these comments from Musk, it should be no surprise that there will be something special about the second row in the Model X. What’s perplexing, though, is why would Tesla be going through so much trouble to design a seat the driver will never sit in? After all, in most parts of the world, it’s the driver who purchases the car, not the passenger. Also, why would a seat be so difficult to design and manufacture to begin with?
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Tesla is ramping up spending on its battery factory – Gigafactory is more “space efficient” than expected

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The state of Nevada gave an update on the developments of Tesla’s Gigafactory for the second quarter of the year. The company needs to keep up with the state’s requirements in order to get access to the $1.3 billion incentive package the state offered to secure the 6,500 jobs the factory is expected to create in Nevada and so far, so good for Tesla. 
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Tesla hired Chris Evans from Google’s Project Zero to lead the company’s security team

Chris Evans was until recently the head of Google’s Project Zero, a team of hackers employed full-time by Google to find zero-day vulnerabilities on not only their own products, but any software that could affect Google’s users. Today, Evans announced that he will soon join Tesla Motors to lead its security team. 
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