Mercedes Stories March 29

We reported just last week that Daimler was among the most ambitious legacy automakers when it comes to the electrification of their vehicle lineup with plans for 10 new all-electric models and 15 to 25% of all their production being electric by 2025.

At Daimler’s Annual Shareholder‘s Meeting in Berlin today, the company announced an acceleration of those plans. They are now aiming to get those new electric vehicles in production by 2022 – 3 years sooner than previously announced. expand full story

Mercedes Stories November 27, 2016

Daimler has been fleshing out its electric vehicle strategy over the last year and a big part of it came to life in Paris earlier this year with the unveiling of Mercedes’s new ‘EQ’ brand and the first vehicle under that electric brand: ‘Generation EQ’.

The German automaker admitted that it fell behind in the electric vehicle segment, but it hopes to come out on top by 2025 with 25% of its production being electric. Now an executive confirmed that the company is planning a $11 billion investment for the first series of vehicles to come out. expand full story

Mercedes Stories October 12, 2016

You simply can’t manufacture electric vehicles in volume if you can’t secure a steady supply of battery cells. Some automakers are doing it by partnering with battery makers, like GM with LG, and others are directly investing in battery manufacturing capacity, like Tesla with the Gigafactory – though still in partnership with a battery maker, Panasonic.

Now Daimler plans to further its own investment in battery production by 1 billion euros ($1.1 billion USD) in order to support its electric vehicle ambitions with Mercedes’ new ‘EQ’ brand and the new Smart electric car lineup. expand full story


Mercedes Stories October 4, 2016

In advance of Formula E’s 2017-2018 season start this Sunday in Hong Kong, news came today that Mercedes has signed an “option agreement” reserving their position as one of 12 teams for the 2018-2019 season, up from 10 teams this season.

Mercedes joins a growing list of manufacturers involved in Formula E – Renault, Citroen, Mahindra and NextEV are already team title sponsors, with Jaguar, Audi, and Faraday Future all joining this year, and McLaren recently beating out Porsche and current supplier Williams to supply batteries for the series in the future.

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You can’t blame to Germans for not having a long-term vision. In interviews at the 2016 Paris Motor Show after unveiling Mercedes’ new all-electric ‘EQ’ brand, Daimler CEO Dieter Zetsche admitted that Tesla is currently the leader in electric vehicles, but he plans for his company to catch up to Tesla and become the new leader by 2025. expand full story

Mercedes Stories October 3, 2016

Porsche is leading the development of an ultra fast-charging infrastructure for Volkswagen’s next generation of electric vehicles, which includes Porsche’s own Mission E, but also Audi’s quattro e-tron and VW’s latest vehicle unveiled at the Paris Motor Show last month.

Now the German automaker confirmed working with other automakers toward the development of the technology and said that it will even work with Tesla vehicles. expand full story


Mercedes Stories September 29, 2016

As expected following months of rumours, Mercedes announced its new all-electric brand called ‘EQ’ at the 2016 Paris Motor Show today. The German automaker says that the name EQ stands for “Electric Intelligence”.

Under the new brand, Mercedes will not only sell electric vehicles, but it will also deploy charging stations, sell home chargers and even home battery packs. Does it remind you of anything? More importantly, Mercedes unveiled the first vehicle under its new brand: the ‘Generation EQ’. expand full story

Mercedes Stories September 28, 2016

Daimler is expected to announce its upcoming lineup of electric vehicles under Mercedes’ new EV brand at the Paris Motor Show in the next few days. Ahead of the event, Mercedes released a teaser of a vehicle to be unveiled at the show.

It certainly looks interesting… expand full story

Mercedes Stories September 7, 2016

Today, Daimler unveiled another piece of its electric vehicle strategy ahead of the expected introduction of its upcoming lineup of electric vehicles under Mercedes’ new EV brand. Still under the Mercedes brand, Daimler unveiled a new all-electric van concept aimed at the delivery industry with autonomous robots. expand full story


Mercedes Stories August 19, 2016

At Pebble Beach today for the Monterey Car Week and 2016 Pebble Beach Concours D’Elégance this weekend, Mercedes unveiled a new all-electric luxury-class coupé concept: the Vision Mercedes-Maybach 6.

While Mercedes is about to unveil its plans for a series of new electric vehicles potentially under a new brand, it doesn’t look like the Vision Mercedes-Maybach 6 will be in those plans, but it’s instead a concept to feature future designs and technologies that could potentially make it to Mercedes production cars in the coming years.

And it bodes well for some features important to electric vehicles… expand full story

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