Daimler, Mercedes-Benz’s parent company, is already converting gas-powered car production capacity to electric car production capacity in Europe, but now it looks like they are turning their attention to the US.

The German automaker confirmed today that it plans to invest $1 billion to build Mercedes-Benz’s ‘EQ’ electric cars and its batteries in the US. expand full story

Mercedes-Benz’s company-owned retail network in the UK took to Twitter to ask its followers if they would consider buying an electric car.

The automaker, which recently discontinued its only all-electric vehicle, received an interesting reality check. expand full story

Among legacy automakers, Daimler has been one the most active in converting gas-powered car production to electric car production lately.

Earlier this year, they announced that their major Mercedes-Benz Untertürkheim plant will adapt to produce electric motors and today, they are adding battery pack production to the factory. expand full story

After unveiling Mercedes’ new all-electric ‘EQ’ sub-brand last year, Daimler showed great ambitions to become a leader in all-electric vehicles.

The first effort is expected to come to market next year in the form of a luxury SUV called ‘EQ C’ unveiled last year, but now we learn that they reportedly plan to follow the vehicle with a relatively affordable all-electric hatchback with long-range to be unveiled at the Frankfurt motor show in September. expand full story

Since Tesla started producing home battery packs and selling them through SolarCity in 2014, several other automakers, including Nissan and BMW, started also leveraging their electric vehicle battery pack technology for residential energy storage.

Now Mercedes-Benz is the latest to join the industry and it seems to be doing it in a more serious way than Nissan or BMW with a new partnership with Vivint Solar, the second biggest residential solar installer in the US after Tesla’s SolarCity. expand full story

We reported just last week that Daimler was among the most ambitious legacy automakers when it comes to the electrification of their vehicle lineup with plans for 10 new all-electric models and 15 to 25% of all their production being electric by 2025.

At Daimler’s Annual Shareholder‘s Meeting in Berlin today, the company announced an acceleration of those plans. They are now aiming to get those new electric vehicles in production by 2022 – 3 years sooner than previously announced. expand full story

Daimler has been fleshing out its electric vehicle strategy over the last year and a big part of it came to life in Paris earlier this year with the unveiling of Mercedes’s new ‘EQ’ brand and the first vehicle under that electric brand: ‘Generation EQ’.

The German automaker admitted that it fell behind in the electric vehicle segment, but it hopes to come out on top by 2025 with 25% of its production being electric. Now an executive confirmed that the company is planning a $11 billion investment for the first series of vehicles to come out. expand full story

You simply can’t manufacture electric vehicles in volume if you can’t secure a steady supply of battery cells. Some automakers are doing it by partnering with battery makers, like GM with LG, and others are directly investing in battery manufacturing capacity, like Tesla with the Gigafactory – though still in partnership with a battery maker, Panasonic.

Now Daimler plans to further its own investment in battery production by 1 billion euros ($1.1 billion USD) in order to support its electric vehicle ambitions with Mercedes’ new ‘EQ’ brand and the new Smart electric car lineup. expand full story

In advance of Formula E’s 2017-2018 season start this Sunday in Hong Kong, news came today that Mercedes has signed an “option agreement” reserving their position as one of 12 teams for the 2018-2019 season, up from 10 teams this season.

Mercedes joins a growing list of manufacturers involved in Formula E – Renault, Citroen, Mahindra and NextEV are already team title sponsors, with Jaguar, Audi, and Faraday Future all joining this year, and McLaren recently beating out Porsche and current supplier Williams to supply batteries for the series in the future.

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You can’t blame to Germans for not having a long-term vision. In interviews at the 2016 Paris Motor Show after unveiling Mercedes’ new all-electric ‘EQ’ brand, Daimler CEO Dieter Zetsche admitted that Tesla is currently the leader in electric vehicles, but he plans for his company to catch up to Tesla and become the new leader by 2025. expand full story