Toyota Stories October 26

For years, Toyota has been betting on hydrogen fuel cell over battery-electric vehicles for its zero-emission vehicle strategy. It put the Japanese automaker behind in the electric transition in the industry.

Now Toyota admits that Tesla CEO Elon Musk, who called hydrogen fuel cell  “incredibly dumb”, “is right,” but the company is still heavily investing in the technology. expand full story

Toyota Stories October 20

Earlier this year, Toyota and Mazda announced their biggest electric vehicle commitment to date with a new $1.6 billion joint EV factory in the US.

Over 15 states have reportedly bid with incentive packages to get the project and we now learn that they are down to “3 or 4 locations” as Illinois was reportedly eliminated from the process this week. expand full story

Toyota Stories October 16

After Toyota said it would be bringing electric vehicle prototypes to the 45th Tokyo Motor Show 2017 later this month, we had hope that there could be an early version of their first electric car that the automaker is expected to launch in 2020.

The company has now unveiled those concepts, three of them, ahead of the show and it doesn’t look like anything they would bring to production. expand full story

Toyota Stories September 28

Earlier this year, Mazda and Toyota created a new joint-venture to develop electric vehicles and build a US factory.

Now the two Japanese automakers lay out their plans for EVs as Denso, an automotive component supplier, joins them. expand full story

Toyota Stories September 5

Toyota is undoubtedly lagging behind the rest of the auto industry when it comes to all-electric vehicles. They don’t have a single purely battery-powered car on the market since discontinuing the Rav4 EV, which was a compliance car with a powertrain made by Tesla, and they don’t plan to have one for the next few years. We reviewed the Prius Prime which we found disappointing, noting that it was a shame that this green innovator had fallen so far.

Takeshi Uchiyamada, Toyota’s Chairman, laid out why they are not making significant moves in the sector. expand full story

Toyota Stories August 4

Mazda and Toyota, arguably the two major automakers least invested in electric vehicles, are working on a new joint-venture to develop electric cars.

There’s been a lot of consolidation in the auto industry over the years, but the interesting aspect of this case is that surviving the electric car revolution in the industry is at least partly the reason behind it. expand full story

Toyota Stories July 25

We reported on how Toyota is late to the electric car revolution just yesterday. While the Japanese automaker doesn’t seem to have many EVs in the pipeline, it has now confirmed that it plans to be among the first automakers to commercialize electric cars using new solid-state batteries. expand full story

Toyota Stories July 24

Toyota has long been one of the most reticent large automakers when it comes to producing all-electric vehicles. It had no problems with hybrids, e.g. the Prius, but the Japanese automaker would only produce the bare minimum when it came to zero-emission mandates, e.g. the Rav4 EV in California, and they quickly lobbied to change those mandates.

They are now doing the same in China, where the government is about to ramp up its electric car mandate, and while Toyota, like almost all other automakers, tried to stop the mandate, it looks like it’s going to happen and it might finally force the automaker to mass produce EVs. expand full story

Toyota Stories June 4

More recent Tesla enthusiasts might not be aware that Tesla and Toyota used to have close ties. Back in 2010, Toyota invested $50 million in Tesla and they brokered a heavily discounted sale of the Nummi factory, which is now Tesla’s Fremont factory.

Tesla also used to supply the electric powertrain of the Toyota RAV4 EV up until 2014 when the program stopped. At that point, Toyota sold most of its Tesla shares for a healthy profit and this weekend, it confirmed that it sold all its remaining shares before the end of last year. expand full story

Toyota Stories May 19

Late last year, Toyota finally took a significant step toward making electric vehicles after years of being stuck in fuel cell development. They set up a new division to build their first all-electric vehicle and they even put CEO Akio Toyoda in charge of the new team.

Now Toyoda is apparently still fleshing out the Japanese automaker’s electric vehicle strategy and looking at Tesla for inspiration. expand full story

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