It’s no secret that Toyota is not a big fan of battery-electric vehicles as the Japanese automaker is heavily invested in hydrogen fuel cell technology and hybrid cars.

But now the company, though its Lexus brand, goes as far as trash talking all-electric vehicles in shameful hybrid vehicle advertising. expand full story

As part of Toyota, Lexus has been following the lead of its parent company and hasn’t pushed hard for the electrification of its lineup.

Lexus has yet to release an all-electric vehicle despite virtually all premium brands, like its top German competitors Audi, BMW and Mercedes-Benz, going electric with new vehicles.

The head of the brand, Yoshihiro Sawa, now says that he believes that it is still too soon for EVs and therefore, they are not falling behind but having a better approach to alternative powertrains. expand full story

As a brand, Lexus has been suffering on the electric vehicle front due to being part of Toyota, which has until recently been too focused on hydrogen fuel cell to make electric vehicles.

But Toyota has now greenlit Lexus EVs and it unveiled a new crossover concept supporting an all-electric powertrain at the Detroit Auto Show this week. expand full story

At CES in Las Vegas today, Toyota unveiled a new battery-electric multi-purpose autonomous platform concept that they aim to sell to new partners, including Amazon, DiDi, Mazda, Pizza Hut and Uber, for a multitude of different applications in their respective industries. expand full story

After lagging behind the rest of the industry when it comes to electrification due to being entrenched in fuel cell hydrogen, Toyota is now announcing today a major expansion of its electric vehicle plans.

The Japanese automaker is aiming to launch 10 new BEVs worldwide by “the early 2020s” and it wants to have electric options throughout its entire lineup of cars by 2025. expand full story

Panasonic has risen to the top position as a battery cell supplier for the auto industry through its partnership with Tesla, which has become the largest battery consumer in the world.

Now Toyota is courting the company for a battery partnership as the major Japanese automaker is playing catch up in the EV space. expand full story

For years, Toyota has been betting on hydrogen fuel cell over battery-electric vehicles for its zero-emission vehicle strategy. It put the Japanese automaker behind in the electric transition in the industry.

Now Toyota admits that Tesla CEO Elon Musk, who called hydrogen fuel cell  “incredibly dumb”, “is right,” but the company is still heavily investing in the technology. expand full story

Earlier this year, Toyota and Mazda announced their biggest electric vehicle commitment to date with a new $1.6 billion joint EV factory in the US.

Over 15 states have reportedly bid with incentive packages to get the project and we now learn that they are down to “3 or 4 locations” as Illinois was reportedly eliminated from the process this week. expand full story

After Toyota said it would be bringing electric vehicle prototypes to the 45th Tokyo Motor Show 2017 later this month, we had hope that there could be an early version of their first electric car that the automaker is expected to launch in 2020.

The company has now unveiled those concepts, three of them, ahead of the show and it doesn’t look like anything they would bring to production. expand full story

Earlier this year, Mazda and Toyota created a new joint-venture to develop electric vehicles and build a US factory.

Now the two Japanese automakers lay out their plans for EVs as Denso, an automotive component supplier, joins them. expand full story