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Climate activists use subvertising billboards to call out Toyota and BMW for greenwashing, anti-climate lobbying

Climate activists across three different social awareness groups have banded together to post over 400 irreverent billboards across Europe, using subvertising tactics to expose automakers like Toyota and BMW for promoting zero-carbon BEVs while simultaneously lobbying to keep combustion vehicles on roads for decades to come. The goal of these billboards is to not only spotlight the harsh truth, but to call local governments into action to ban ads that promote combustion vehicles.

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Polestar blasts Toyota’s EV strategy, saying ‘we cannot continue using fossil fuels’

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Polestar and Toyota are at two opposite ends of the EV spectrum. The former is building some of the world’s most sustainable electric vehicles, while the latter has been openly opposed to going all-electric. At a recent media briefing, Polestar’s head of sustainability, Fredricka Klaren, took aim at Toyota and its EV strategy (or lack thereof), claiming anything but a fully electric future will fail to address climate change.

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Toyota to launch five new ‘Bz’ BEVs in Europe as it works toward 50% EV sales by 2030

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During Toyota’s annual Kenshiki Forum, the Japanese automaker outlined a hardened strategy for electrification in Europe, which will include five additional fully-electric models to join the bZ4X overseas by 2026. Toyota hopes these BEV options will accelerate its sales goal of being 50% electric by 2030 and carbon neutral by 2040.

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Japan, South Korean leaders push for US EV tax credit rule changes

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South Korean officials and leaders from Japan are expressing concerns over the new US EV tax credit requirements that kick in at the end of the year. New reports are surfacing that Japan and South Korea will request flexibility in the rule changes. Will they get their way, paving the way for automakers like Toyota, Hyundai, and Kia electric vehicles to qualify?

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Toyota exec equates 300K hybrids sold to 90K electric vehicles while heatedly defending company’s EV plans

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Toyota can’t seem to grasp why it’s being criticized for its lack of progress in fully electric vehicles. The Japanese automaker is making headlines Wednesday after an executive went off on a tangent defending Toyota’s carbon reduction efforts and future EV plans – the frustration comes as Toyota has come under fire for not going all in on electric vehicles.

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Toyota will resume bZ4X EV sales following safety recall concerning its wheels falling off

Toyota EV recall

Global automaker and hybrid zealot Toyota announced it will resume sales of its first mass-produced battery EV – the bZ4X, following a safety recall concerning risk that its wheels could fall off. Months later, the Japanese automaker appears to have found a fix to the manufacturing defect (as well as a previously undiscovered safety issue) and plans to resume bZ4X production immediately.

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Toyota still hasn’t received the EV memo, sticks to hybrid strategy going forward

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It looks like Toyota is still not getting the message: people want electric vehicles, not hybrids. Despite all the evidence pointing to the inevitable growth of EVs in the auto industry, Toyota insists on sticking with hybrids, claiming, “That’s our strategy, and we’re sticking to it.” Well, Toyota, you may end up being left behind as nearly every other automaker, nation, and organization is moving toward sustainable, fully-electric vehicles.

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Toyota will convert Japanese engine plants to build batteries – is it finally coming around to EVs?

Toyota batteries

Japanese automaker Toyota continues to delve deeper into a Bizarro-mirrored universe in which it actually (sort of) behaves like an EV automaker. Following news earlier this week in which the EV laggards laid out an $5.6 billion investment plan to build batteries, Toyota is already making moves to convert two engine and powertrain plants near its Japanese headquarters to produce EV batteries instead.

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