Ford has a ‘secret’ website for its $30,000 EV pickup, revealing a closer look
Just days after Ford said you might see one testing in public, the low-cost EV pickup was caught driving in Long Beach, and it’s even smaller than expected.
Expand Expanding Close
The midsize electric pickup can’t come soon enough. According to Ford, you might see a disguised one on the streets very soon.
Expand Expanding Close
Ford will introduce five new vehicles, including an electrified Bronco and several new EVs, as part of its plans to revive the struggling brand in Europe.
Expand Expanding Close
Didn’t you know your vehicle has its own personality? Ford said all 2026 Mustang Mach-E’s have a unique “personality,” and it’s not just a different look. Here’s how they compare.
Expand Expanding Close
Ford is reportedly in “very advanced” talks with Volvo owner, Geely, to sell a portion of its Valencia plant in Spain. The deal may involve a new electric vehicle.
Expand Expanding Close
Ford recently opened a “skunkworks” facility to accelerate EV development in the hopes of catching up with China, whose EV industry is rapidly taking over the globe. We got a chance to look behind the veil and see what they’ve been up to in developing the new “Universal EV.”
Expand Expanding Close
After reporting that US sales dropped for a fourth consecutive month in April from last year, Ford is bringing back employee pricing and free EV chargers in its latest push.
Expand Expanding Close
Ford (NYSE: F) reported Q1 2026 earnings after the market closed, beating top and bottom lines due to a $1.3 billion one-time tariff refund and improvements with the Novelis plant recovery.
Expand Expanding Close
Ford Racing’s new Mustang Cobra Jet 2200 just became the quickest electric car on the planet, running a 6.87-second quarter mile at 221 mph at the NHRA 4-Wide Nationals in Charlotte this weekend.
The run demolished Ford’s own previous EV record — a 7.623-second pass set by the Cobra Jet 1800 in September 2024 — by a massive 0.75 seconds, a staggering improvement in a sport measured in thousandths.
Expand Expanding Close
Ford is reorganizing its standalone electric vehicle division — and losing the executive who built it. The automaker said today that Doug Field, its chief EV, digital, and design officer, will leave the company next month after nearly five years leading Ford’s push into software-defined EVs.
In his place, Ford isn’t bringing in another Silicon Valley hire. It’s folding the EV, digital, and design group into its global manufacturing operations under COO Kumar Galhotra, in a new unit called Product Creation and Industrialization.
Updated: the article’s lead was updated from Ford ‘dissolving’ its EV unit to ‘reshuffling’.
Expand Expanding Close
“We should not let them into our country,” Ford’s CEO Jim Farley warned during a recent interview, admitting it wouldn’t be a fair fight.
Expand Expanding Close
Ford is offering free EV chargers through its Power Promise program and discounting models by up to $9,000 this month.
Expand Expanding Close
After scaling back EV plans, Ford (NYSE: F) is losing ground in the US. With fewer than 7,000 EVs sold in the first quarter, Toyota’s bZ electric SUV outsold Ford’s combined lineup.
Expand Expanding Close
Designed with an eye towards helping cost-conscious contractors and delivery fleets, the all-new Ford Transit City electric van is the perfect tool to navigate the challenges of clean air zones, rapidly rising fuel costs, and increasingly strict neighborhood noise restrictions while still delivering for their customers.
Expand Expanding Close
If you want a frunk with your 2026 Mustang Mach-E, it won’t be free. Ford is charging extra for the front trunk on 2026 models.
Expand Expanding Close
After the midsize electric pickup, Ford is preparing to introduce several new affordable multi-powertrain vehicles, including SUVs and sedans
Expand Expanding Close
Ford offered a closer look at how its most important project ever, the Universal EV Platform, will drastically cut costs and deliver more driving range. The first vehicle based on the platform will be a mid-size electric pickup, which Ford said will start at around $30,000.
Expand Expanding Close
In what would be a “watershed moment,” Ford’s CEO, Jim Farley, reportedly spoke with the Trump Administration about partnering with Chinese EV makers in the US.
Expand Expanding Close
After it was outsold by China’s BYD globally for the first time last year, CEO Jim Farley said Ford “isn’t backing away from EVs.” It’s betting on more affordable models that will start at around $30,000.
Expand Expanding Close
Ford reported fourth-quarter and full-year 2025 earnings after the market closed. Despite beating top-line estimates, Ford’s updated EV plans took a bigger toll than expected on profits.
Expand Expanding Close
Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000.
Expand Expanding Close
Ford is betting on its new Universal EV platform to compete with BYD and other leading Chinese brands. The first UEV-based model will be a mid-size electric pickup that Ford says will start at around $30,000. Here’s our first look at it.
Expand Expanding Close
For months, Ford and Geely have been discussing a potential partnership that would allow the Chinese automaker to use underutilized plant capacity in Europe. The two appear to be closing in on a deal that would involve more than just sharing manufacturing space.
Expand Expanding Close