Ford Stories Yesterday

A decade ago, disused clunkers advertised the stimulus program

After March auto sales tanked due to the pandemic, Ford today became the first automaker to propose a government stimulus program for the auto industry. One approach would be a “Cash For Clunkers” program based on the 2009 stimulus measure.

In October, Senator Chuck Schumer (D-NY) proposed the very same thing: a plan to help vehicle sales by granting consumers as much as $5,000 to trade in a fuel-thirsty gas car for a low- or zero-emissions vehicle.

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Ford Stories March 26

When automakers tout big plans for electric vehicles, the key question is: How many will you produce and when? Specific numbers are seldom provided. But Reuters reports today that the total combined output in North America from General Motors and Ford in 2026 will be 320,000 electric vehicles. That’s based on internal planning information provided to suppliers by the automakers and obtained by AutoForecast, a sales planning analysis firm.

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Ford Stories March 24

There is a ripple effect from Ford establishing its EV headquarters in Detroit’s Corktown, and GM dedicating its Detroit-Hamtramck plant for electric vehicles. America’s troubled automotive capital is taking on new importance as a center for EV engineering. That’s paying off in unexpected ways.

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Ford Stories March 19

Ford’s electrification strategy to meet European CO2 standards is mostly about hybrids. The list includes a plug-in hybrid Kuga crossover, conventional hybrid sedans, and mild hybrids for popular small cars, like the Fiesta, Focus, and Puma. But this doesn’t mean Ford doesn’t have EVs in the works.

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Several automakers offered today to turn their manufacturing expertise toward helping alleviate medical device shortages as the COVID-19 pandemic threatens to overload hospitals. GM, Tesla, and Ford were among those who offered help in the US.

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Ford Stories March 12

Ford has released some Mustang Mach-E winter testing footage as it shares some new data about reservations for the electric crossover. expand full story

Ford Stories March 5

The Ford F150 Electric 2022 is getting new renders based on some inside info – giving us our best look yet at the upcoming electric pickup truck. expand full story

Ford Stories March 3

Ford announced today that it is bringing an electric version of its Transit cargo van to the US in 2022 after announcing an European launch for 2021. expand full story

Ford Stories February 11

Ford is still about 10 months away from delivering the first Mustang Mach-E vehicles to US dealerships. Jason Mase, Ford’s electrification marketing strategy lead, told Electrek that the company is now helping dealers get ready with the necessary tools and training.

A Mach-E vehicle will go to 2,100 dealership showrooms for test drives across the US. But Mase expects most of the first-year output to go to reservation-holders, rather than walk-in buyers who will likely join a waiting list.

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Ford Stories February 3

There were an impressive number of ads about electric cars at the Super Bowl, and yet you could argue that Tesla came out on top without spending a cent on advertising. expand full story

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