As the world enters 2021 with a cautious optimism, its global markets are still feeling many of the repercussions of the COVID-19 pandemic that have yet to be eradicated. Many people have pivoted toward remote work. This has increased smartphone and laptop demand, leading to shortages of essential components like semiconductors. One industry that is beginning to experience the impact of these shortages is automakers. If semiconductor manufacturers can’t catch up, it could spell more delays for several major automotive companies.
Nissan Stories February 12
Nissan Stories January 27
Nissan has unveiled a new electric “winter camper” van concept based on its e-NV200 electric van.
Nissan Stories November 25, 2020
Nissan is reportedly in talks with a little-known US electric pickup startup called Hercules to build an electric version of its Titan pickup truck.
It would be joining Tesla, Ford, Rivian, and others into electrifying the important segment in the US.
Nissan Stories July 15, 2020
A decade after the introduction of its Leaf compact EV, Nissan tonight officially unveiled the Ariya electric SUV. The Ariya promises to shake up the EV market with an attractive all-electric crossover providing up to 300 miles on a charge — with a base model starting at $40,000. Unfortunately, it doesn’t go on sale until well into 2021.
Nissan Stories May 28, 2020
Nissan yesterday unveiled its four-year growth plan. The Japanese automaker will “right-size” its production capacity and streamline unprofitable parts of its business. At the same time, Nissan said it would invest in areas of strength, such as sports cars and electric vehicles. That said, Nissan will introduce the Ariya EV to the US in 2021, while most of its EVs will be sold in China.
Nissan Stories May 4, 2020
At the end of the month, Nissan will present its new “operational performance plan.” Early media reports show that Nissan will expand cooperation with Mitsubishi for plug-in hybrids in Asia and Renault for EVs in Europe. Plans for the Ariya, a new all-electric crossover, remain murky.
Nissan Stories January 12, 2020
Nissan flew us out to Las Vegas during CES 2020 and put us up, allowing us to get a first-hand drive of the new e-4ORCE AWD technology going into their upcoming Ariya platform vehicles. We got to drive the new technology around the Las Vegas Motor Speedway – a place where exotic supercars are rented out the to wealthy with a backdrop of the Strip and F-35s flying overhead out of Nellis Air Force Base. It was quite the scene.
Nissan Stories January 8, 2020
It’s that time of year again, and after a few days pounding the pavement of CES, our team came up with four new products deserving of some praise. expand full story
Nissan Stories January 2, 2020
Ivan Espinosa, Nissan’s global product strategist, wants to strengthen the ailing Nissan brand by “bringing more electrification.” For Espinosa, this means more hybrids alongside EVs. Those hybrids can give drivers a sense of an “EV drive feel,” even though a gas engine is used as the source of power. Meanwhile, according to his interview published today in Automotive News, he believes that EV charging has been a “hassle.” Nissan responded by finding better locations for charging ports and making charging connectors more user-friendly.
Nissan Stories December 4, 2019
Under new leadership, Nissan wants to reclaim its leadership in electric vehicles. But it’s going to downplay affordable electric cars like the Leaf hatchback. Instead, newly minted CEO Makoto Uchida wants Nissan EVs to have robust features, long range, and higher prices that would bring higher profits. The new strategy will start with a new pure-electric crossover SUV, based on the Ariya concept, that would sell in Europe for the equivalent of between $55,000 and $78,000.