About the Author

Seth Weintraub


Founder, Publisher, and Editorial Director of the 925, LLC publications.

Seth Weintraub is an award-winning journalist and engineer who won back-to-back Neal Awards from 20072010 during his three plus years covering Apple and Google at IDG’s Computerworld.  From 2010-2011, Weintraub covered all things Google for Fortune Magazine, amassing an impressive rolodex of Google contacts and a love for Silicon Valley tech culture.

It turns out that his hobby – the 9to5Mac blog – was always his favorite, and in 2011, he went full time adding his Fortune Google followers to 9to5Google, in addition to adding the style and commerce component of 9to5Toys gear and deals site. In 2013, Weintraub bought one of the Tesla’s first Model S EVs off of the assembly line, which began his love affair with electric vehicles and green energy — this, in turn, became electrek in 2014. To cover the burgeoning world of drones and UAV’s led by China’s DJI, DroneDJ was born in 2018, and then more recently, Connectthewatts, SpaceExplored, and Blocktalk were all launched to cover connected fitness, space, and Blockchain/Crypto.

From 1997-2007, Weintraub was a Global IT director and Web Developer for a number of companies with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid, and London before becoming a publisher/blogger.

Seth received a bachelor’s degree in Industrial and Systems Engineering from the University of Southern California with a minor in Multimedia and Creative Technology in 1997. In 2004, he received a Masters from NYU’s Tisch School of the Art’s ITP program.

Weintraub is a licensed single engine private pilot, a certified open water scuba diver, and he spent over a year traveling to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his lovely wife and two amazing sons.

More at About.me. BI 2014 profile.

Tips: seth@9to5mac.com, or llsethj on Twitter or link at top of page.

Seth Weintraub's Favorite Gear

June 28

GM flew us out to beautiful Park City Utah to review the Cadillac Lyric EV last week. It was our first hands-on drive of GM’s first mass-market Ultium drivetrain (with apologies to the 9,000 lb. gorilla in the room, niche HummerEV) vehicle. With Cadillac no longer releasing ICE vehicles and going full EV in just eight short years, it isn’t a stretch to say that the brand is betting the company on the success of its first EV. So, how’d it do?

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June 13

Chevy Blazer EV
Exterior image of the Radiant Red Metallic Chevrolet Blazer EV SS.

Chevrolet announced the reveal of the 2024 Blazer EV today and noted that the SS, or “Super Sport,” version would be in dealers’ hands in the spring of 2023 for model year 2024…

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May 27

….that pedals smoother than most acoustic bikes up to 25mph.

I’ve spent the last few weeks with Luna’s new $1395 Eclipse folding fat tire e-bike. It is unlike any other e-bike on the market, and yet I can recommend it enthusiastically for a big swath of the foldable fat tire e-bike market. And even some general e-bikers. Here’s why:

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May 20

Rivian gave us a loaner R1T for four days last week to drive around and enjoy. We took it from the Brooklyn delivery center through New York City, into the Adirondacks, and back through the mud, suburbs, and traffic.

For background, we’re already gushing over the R1T from our first drive of it, naming it Electrek’s vehicle of the year 2021, but now we’ve gotten some alone time with it and have seen some of the software updates that have moved into production vehicles – and we’ve got a whole new appreciation.

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May 11

Ford flew us down to San Antonio, Texas, and took us around town and out to a lovely country winery to test the Ford F-150 Lightning in its natural habitat. They say everything’s bigger in Texas…

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April 26

Chevy showcases new cab options for Silverado EV in just-released video

Today is Ford F-150 launch day, so the other electric truck makers are making some news, or trying including Chevy with a Silverado EV video that includes some new details on the 400-mile range pickup due next year. Namely some new bed cab options…

In a very “Muskivelian” move today, Rivian CEO RJ Scaringe tweeted some cool new features that would be coming to owners, while Tony Caravano, head of Rivian customer engagement, told reservation holders with Ocean Coast interiors (like myself) that their vehicles would be delayed further. Oh and today’s the day that Rivian stakeholder and competitor Ford starts deliveries of the F-150 Lightning. So much for subtlety.

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April 25

Today GM finally announced the electric AWD Corvette and perhaps something that will have a wider consequence outside of car enthusiasts: GM’s Ultium platform’s “energy recovery system”. The EV tech will help boost range, help vehicles charge faster, and heat car interiors with excess heat produced by the batteries.

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April 10

Last week, a GM Cruise-converted Chevy Bolt without a driver was pulled over by San Francisco Police. In an unexpected turn, the car “bolted” …to a safe spot. Cruise responded below.

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April 7

Hummer EV GMC 2022
Heavy-duty ball-spline half-shafts maximize axle articulation for the precise maneuverability in the 2022 GMC HUMMER EV Pickup.

GMC flew Electrek out to Scottsdale, Arizona, last month to test-drive the new Hummer EV on proving grounds, backroads, highways, and desert trails. After a few days with this beast, it is clear that this thing has all the bells and whistles – but with a huge 200+ kWh battery, is the Hummer brand still a little excessive?

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March 21

The one question we had when GM unveiled its Cadillac Lyriq SUV was “will GM make enough of them to meet demand?”

We’ll start to find out the answer starting today as GM celebrates its first Ultium powered Cadillac Lyriq rolling off the assembly line in its sprawling Spring Hill, Tennessee complex.

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March 18

One of the (probably unintended) consequences of putting us in a hybrid before the fully electric Volvo C40 Recharge is juxtaposing just how thoroughly satisfying a quiet, powerful pure EV powertrain in a premium coupe-crossover can be.

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March 17

The electric aviation world got a big shakeup today when Textron, the maker of Iconic small aircraft brands Cessna, Beechcraft, and Bell bought the Slovenian/Italian maker Pipistrel. The new organization has big plans for “eAviation”…

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March 15

One area of the EV experience that traditional automakers seem to have little thirst for is the DC fast charging network that recharges their cars over long drives or in cities where Level 1/2 charging is inaccessible. Volvo is now exploring its own DC Fast Charging network of sorts, and it’s teamed up with charging heavyweights Starbucks and Chargepoint to do so…

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Volvo flew us out to sunny Palm Springs to test the relatively new C40 BEV. But the Gothenburg, Sweden-based company couldn’t help but give us a quick drive in the bigger XC60 Recharge plug-in hybrid while we waited. The mid-sized SUV got a nice upgrade this year to 35 miles of all-electric driving in its “Pure” mode. That puts it into our “if you can commute without using gas, it’s an EV” category, but that wasn’t the only improvement…

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March 9

GM’s Chevrolet division announced a high-performance variant of its upcoming Blazer EV SUV this morning but left us with precious few details.

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March 3

Just two days ago, Rivian announced it would be either increasing the price of reservation holder vehicles $12,000+ or making reservation holders wait until 2024 at the earliest and giving them a smaller battery with a slower drivetrain and only two motors. Not the type of note Rivian reservation holders were hoping to see before their delivery.

The backlash from reservation holders, some from as far back as 2018, was alarming. In polls we and others took, a significant majority of reservation holders dropped their reservations. Most of the rest were waiting to see what Rivian did. Just two days later, we have an answer…

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February 16

We’ve heard for a while now that Tesla would be implementing an app store system to allow third parties to build functionality into the TeslaOS. Today we were tipped to an impressive rendering of what such an app store would look like, and it almost seems real.

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In a wide-ranging AMA on Reddit today, VW CEO Herbert Diess provided answers to a ton of questions from the Reddit community, some of which were news to us. Importantly, he clarified Volkswagen’s position on Autonomy and ID.4 charging update timelines while waxing eloquent on a low-price VW EV and everyone’s favorite, the Microbus.

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February 10

Ford has been known to cherry pick the best features of other electric vehicles and make them their own. If a tidbit we’ve found in the Ford App comes to fruition, the F-150 Lightning will soon be able to park itself via remote control using phone apps.

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