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Seth Weintraub

Founder, Publisher, and Editorial Director of the 925, LLC publications.

Seth Weintraub is an award-winning engineer, journalist, and publisher who won back-to-back Neal Awards from 2007–2010 during his three-plus years covering Apple and Google at IDG’s Computerworld.

From 2010-2011, Weintraub covered all things Google for Fortune Magazine, amassing an impressive rolodex of Google contacts and a love for Silicon Valley tech culture.

It turns out that his hobby – the 9to5Mac news site – was always his favorite, and in 2011, he went full time adding his Fortune Google followers to 9to5Google, in addition to adding the style and commerce component of 9to5Toys gear and deals site. In 2013, Weintraub bought one of Tesla’s first Model S EVs off of the assembly line, which began his love affair with electric vehicles and green energy — this, in turn, became Electrek in 2014. To cover the burgeoning world of drones and UAVs led by China’s DJI, DroneDJ was born in 2018, and then more recently, Connectthewatts and SpaceExplored were launched to cover connected fitness and space.

From 1997-2007, Weintraub was a Global IT director and Web Developer for a number of companies, with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid, and London before becoming a publisher/writer.

Seth received a bachelor’s degree in Industrial and Systems Engineering from the University of Southern California with a minor in Multimedia and Creative Technology in 1997. In 2004, he received a Master’s from NYU’s Tisch School of the Art’s ITP program.

Weintraub is a licensed single-engine private pilot and a certified open-water scuba diver, and he spent over a year backpacking to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his wonderful girlfriend, Alana, and two amazing sons.

More: About.me. BI 2014 profile.

Tips: seth@925.co, or llsethj on Threads/BlueSky or link at top of page.

Review: Engwe’s $900 Eagle isn’t just the best-priced 45mph mini eMoto

Engwe Eagle

Engwe came to us a month ago with the Eagle and asked if we’d like to review it. The eMoto looks and is specced a lot like some of the other 14/12″ mullet mini eMotos that have flooded the market over the past year, which wasn’t immediately enticing. However, the Eagle smashes through that $1000 price point to $899 after coupon code ELECTREKCO (plus some limited-time gifts). We thought it would be useful to see how they did it and what we found might surprise you.

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Porsche Cayenne Turbo EV first drive: Most Powerful Porsche ever … is an SUV

Cayenne Turbo EV

After chomping on the bit for literally years, we finally got to drive – and I mean really drive – the Porsche Cayenne Electric, and it was everything we’d hoped for, and more. Porsche flew us out to Aspen, Colorado, and gave us a 250-ish-mile mountain road (and off-road) course to devour with their flagship SUV. The $163K monster did not disappoint in acceleration, air-supported suspension comfort, and even fast charging. But, there, as always, are some caveats beyond the huge price tag…

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Qronge X1 Spark L Review: Does a $1,299 Sur-Ron Light Bee alternative cut the right corners?

Qronge review

If you are late to the pre-teen suburban e-moto scene, we’ve been wading through the exploding market of low-cost Sur-Ron competitors over the past months. While we can all debate the safety and legality issues these bikes bring, the reality is that they are incredibly popular and useful for those who can get around their neighborhoods and back roads and are comfortable hitting speeds up to and above 40mph. Enter the low cost $1299 Qronge X1 Spark L.

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Segway Xaber review: The mall-cop company just built a better Sur Ron for less money

Segway Xaber review

When you think of Segway, you might still think of the self-balancing personal transporters that mall cops and tour groups employ to get around. The company, however, since being acquired by Beijing-based Ninebot a decade ago, has morphed into E-bikes, e-scooters, go-karts, off-road UTVs — the company has been stacking up two- and four-wheeled hardware for a while now. But with the recent launch of the new Xaber, however, they are now into very serious 60+mph-capable electric off-road motorcycles.

We’ve spent the last month with the Xaber and, after dining on a bunch of bargain emotos, the Segway Ninebot Xaber almost seems to be in a class by itself…

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Rivian tops Q2 delivery numbers and raises full-year 2026 outlook

Rivian R2 mountains

Rivian dropped a positive note today to investors on production and delivery totals for the quarter ending June 30, 2026. The company produced 12,613 vehicles at its manufacturing facility in Normal, Illinois, and delivered 12,194 vehicles. That compares very favorably to the 9000/11,000 numbers they had predicted. Looking forward, Rivian is also driving forecasts up…

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Rivian R2 First Drive: This is everything I need to upgrade my Model Y except…

Rivian R2 mountains

Rivian flew us out to beautiful Park City, Utah, to get a first test of the R2, its $45,000 “bet-the-company” mass market SUV that it has promised for years. Today it begins delivering these vehicles, and I can say unequivocally after driving a performance variant for 5 hours, that these early customers are going to be very happy, though with some notable caveats…

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Yozma IN10 Pro Review: $2,000 buys 50mph Sur Ron Light Bee killa

Yozma

Last month I reviewed the $1,200 Yozma IN10 and called it unstoppable at its price point. Then I promised to come back with another thousand dollars and the Pro. Here we are.

The base $1200 IN10 made a compelling case for itself as a teen’s trail machine. The Pro makes a different argument entirely. Same fun Yozma DNA, same off-road-only positioning — but the numbers have jumped into territory that starts to make you ask harder questions. The IN10 Pro is rated at 5,500W peak with 220Nm of torque and a claimed 50mph top speed. For context: that’s not eMoto-for-kids territory anymore. That’s approaching light electric motorcycle territory, at a fraction of the price.

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Heybike Villain review: 4.2kW pit bike hits 45+mph for $1300

Heybike Villain

Update: Take $100 off ($1299) with code ELECTREK

I’ll be honest with you: when Heybike first teased the Villain ($1399), my reaction was somewhere between amazed, intrigued and skeptical. Heybike makes fantastic commuter e-bikes and impressive folders: the kind of bike your unc (me) buys to ride to the farmer’s market. So when they showed up at CES with a Sur-Ron-ish-style electric dirt bike claiming 45 mph and 190 Nm of torque, at less than half the price, I had serious questions.

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Final form: Porsche’s EVs will now Plug and (plug and) Charge at Tesla Superchargers

Porsche Tesla Supercharger

In the not-so-distant future, every EV will be able to plug into any charging station, accept a charge, and bill the car/owner immediately and seamlessly. Today, Porsche announced that its Macan EV, upcoming Cayenne EV, and 2026 and newer Taycan owners will be able to charge on 27,500 Tesla Superchargers without an app or credit card needed…

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This bike has 2 huge batteries, 2 big motors and might be perfect for the snow

enffe

Winter is coming and for the hardcore ebikers in cold climates, that means time to batten down the hatches. I’ve been trying some “snow ebikes” for years and have mostly landed on a Heybike that has made Husky walking a lot easier.

But along comes this Enffe EAES-2D Ultra bike that has AWD, lots of battery and a super unique look that might be the best thing yet for getting around in the snow…

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Rivian spinoff ALSO invents the future of e-bikes, but will it sell?

ALSO TM-B

We’ve long known that inside of Rivian, the popular electric pickup and SUV maker, lived a tiny skunkworks of e-bike folks ready to reinvent the micromobility world with their own take on the future of rideables. After the company was spun off and brought to public attention last year, we finally know what they’ve been cooking up today. And it might just be the future of the electric bike.

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Hyundai Ioniq 9 first drive: Stylish SUV outside, spacious and versatile 3-row minivan inside

Hyundai Ioniq 9 review

Hyundai flew us out to Savannah, Georgia, a few weeks ago to get our first impressions of the much-anticipated Ioniq 9 three-row SUV. Incidentally, Hyundai’s new factory, located just outside Savannah (pictured below), has begun assembling the Ioniq 9 and offering a $ 7,500 tax credit, available for a limited time.

The Ioniq 9 uses the same E-GMP platform as the Kia EV9 and some smaller HMG EVs but the real question is: how is the Ioniq 9 different? Let’s take a look…

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