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Tesla: A guide from the original Roadster to today

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Tesla is a transportation and energy company. It sells vehicles under its 'Tesla Motors' division and stationary battery pack for home, commercial and utility-scale projects under its 'Tesla Energy' division.

Tesla

The history of Tesla

Sure, you now know Tesla as a Cerberus of energy innovation, software, and booming stock, but it wasn’t always the clean energy juggernaut we know today. In fact, Tesla as a company has overcome quite a few obstacles to get where it stands today as the most valuable automaker by market cap.

Tesla Inc. was founded in 2003 as Tesla Motors by Martin Eberhard and Marc Tarpenning. If you’ve been living on a deserted island or under a large rock the past 18 years, you may be surprised to hear that the company’s name is a tribute to inventor Nikola Tesla.

Regardless, Ian Wright joined Tesla shortly thereafter, and the three original employees were off to the races in search of funding.

That’s where Elon Musk comes in. In early 2004, Tesla Motors managed to raise $7.5 million in series A funding, including investor Musk, who contributed all but $1 million of that total.

As a result, Musk joined the company as chairman of the board. J. B. Straubel, now of QuantumScape fame, joined Tesla in May 2004 as employee #5. As a result of the first of many controversies surrounding the company, a 2009 lawsuit settlement allows all five of the original employees to call themselves co-founders.

Elon Musk

After an early investment and a role at the company, Musk began spearheading public statements for Tesla while helping facilitate more funding.

This included several additional rounds, each garnering tens of millions of dollars. Musk openly discussed the company strategy of creating a sleek and stylish sports car to attract early adopters (and their wallets) before expanding production to more practical and affordable EVs with the cash flow to scale. This led to the introduction of Tesla’s flagship EV, the Roadster, which debuted as a prototype in the summer of 2006.

In 2007, cofounder Martin Eberhard was asked to step down as CEO by the board of directors, and by early 2008, neither Eberhard nor Tarpenning was still at Tesla. That is when Musk took over as CEO, a position he still holds today… along with “Technoking of Tesla.”

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The Roadster

The Tesla Roadster hit production in 2008 as the original electric vehicle to debut for the American automaker. It helped show that EVs could be carbon conscious and cool, helping pave the way for Tesla to develop and sell more practical and efficient vehicles.

Although it was a niche vehicle from a relatively unknown automaker at the time, The Roadster emerged as the first highway legal serial production BEV to use lithium-ion batteries. It was also the first fully-electric production vehicle to travel over 200 miles on a single charge.

Tesla ended up selling close to 2,500 first-generation Roadsters over the course of the four years it was in production. Small potatoes by today’s Tesla standards, but this Roadster remains the EV that put Tesla on the map and kicked in the door of an industry still very much focused on internal combustion engines. It remains a collector’s item for many as the original Tesla.

Used Roadsters remain coveted EVs and are still available on the used car market.

Model S, energy storage, and Model X

Tesla started to gain steam in 2010 when it purchased what would become its Fremont Factory to begin production on two new EVs. Later that year, Tesla launched an IPO on the NASDAQ as the first American automaker to do so in over 50 years.

After discontinuing The Roadster in early 2012, Tesla began production on its Model S sedan the following summer.

2015 proved to be another tremendous year for the automaker, as Tesla ventured into energy storage solutions with the introduction of its Powerwall for the home and Powerpack battery packs. Shortly thereafter, Tesla introduced its third EV: an SUV called the Model X.

Solar and Model 3

In 2016, Tesla acquired SolarCity, thus entering the solar energy game as well. It was at this point that the company dropped the “Motors” from its name, which includes solar and energy solutions in addition to electric vehicles.

Profits from previous EV models and new energy ventures allowed Tesla to scale and produce its Model 3 sedan, a mass-market EV that remains the most affordable option in the company fleet. Production issues plagued the entire production process on the Model 3, but Tesla was eventually able to deliver at a reasonable price, making it one of the best-selling EVs of all time in its short tenure.

Model Y and beyond

It would be three whole years before Tesla would deliver a new EV after the Model 3, but in March of 2020, The Model Y crossover emerged. Tesla continues to sell many of the two newly introduced EVs compared to the original S and X models, although both have seen a significant refresh this year.

For now, Tesla continues to expand its global production presence with two new Gigafactories on the way, along with three additional vehicles. This includes Cybertruck, the Tesla Semi, and a 2nd generation Roadster.

We will get deeper into those models a little later. For now, we will focus on Tesla’s current EV offerings.

Current Tesla EVs

As the company currently stands, Tesla has four electric vehicles in its fleet, varying in a number of ways — particularly in availability. In terms of sedans, Tesla has its veteran Model S and more consumer-friendly Model 3. The Model X sits as Tesla’s largest EV on the current market, while the Model Y is the company’s most recent offering as more of a smaller, crossover SUV.

Below is a breakdown of each vehicle in greater detail.

Model S

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The Model S sedan is Tesla’s longest-running EV in production to date. It made its official debut in 2012 after years as a prototype for the automaker. Since then, the sporty EV has reigned as the best-selling plug-in electric in both 2015 and 2016.

Sales of the veteran Tesla have slowed since the launch of the automaker’s more cost-friendly Model 3 and Model Y EVs, but the Model S still sits as a premier sedan that offers a variety of luxury and performance for those who can afford it. You can check out 2021 Model S pricing here.

The current Long Range trim can travel 405 miles on a single charge, hit a top speed of 155 mph, and tear from 0-60 mph in 3.1 seconds. Tesla recently revealed in its Model S refresh that the vehicle will now come in either a Plaid or Plaid+ trim with varied range.

Model S Plaid/Plaid+

Tesla originally claimed the Plaid+ will be able to travel an EPA estimated 520+ miles on a single charge compared to 390 miles on the regular old Plaid. Either tri-motor option can also reach a top speed of 200 mph, blowing a hole through the top speed previously held by its “ludicrous mode.” At 0-60 mph in under 2 seconds, this upcoming Tesla EV has already claimed the throne of quickest of any production car ever.

Originally the Plaid was scheduled to begin deliveries this spring with the Plaid+ to follow in late 2021. Those plans have since changed, however. In June, Elon Musk revealed that Tesla would be scrapping the Plaid+ Model S altogether, because no one needs more than 400 miles of range and the new Plaid, “is just so good.”

The Model S is Plaid is now available and has been delivering to customers. However, those who order now likely won’t see their delivery until 2022.

For those who were holding rezzies for the Plaid+, you may want to put that money toward a 2nd generation Roadster.

Here’s a quick catchup:

Tesla’s Model X

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Tesla’s Model X, its largest EV currently available, holds seniority as the automaker’s second-longest-running model on its assembly lines behind the Model S. While the Model X was originally unveiled in 2012, its first deliveries were not until the fall of 2015 due to production delays, particularly on its distinct Falcon Wing doors.

Shortly thereafter, the Model X quickly ranked as one of the top-selling plug-in EVs worldwide, although sales have since staggered a bit following the release of the less expensive Model 3 and Model Y. The Model X hadn’t seen any substantial overhauls since its initial rollout. That was until early this year when Tesla finally confirmed a refresh was, in fact, coming.

With the new refresh, the Model X will be soon available in either dual-motor AWD or a tri-motor Plaid option. The dual-motor Model X Long Range can travel 360 miles on a single charge (a slight downgrade of 11 miles from the previous Long Range Plus). That being said, it can still hit a top speed of 155 mph, and its 0-60 mph acceleration of 3.8 seconds is an improvement of .6 seconds compared to its previous version.

Model X Plaid

Additionally, Tesla has dropped the Performance trim Model X in favor of a tri-motor Plaid option. This version can travel an EPA estimated 340 miles, reach a top speed of 163 mph, and go 0-60 mph in 2.5 seconds.

Truthfully, this feels more like a rebranding than anything, as the Plaid powertrain offers nearly the same specs as the previous Performance trim. Plaid loses one mile of estimated range in exchange for .1 seconds saved on its 0-60. The top speed of 163 mph remains the same.

Those interested in the refreshed Model X will have to continue to wait, however, as the delivery times have been continually pushed throughout 2021. In fact, these models were originally scheduled to arrive in April of 2021, but both trims were pushed to deliver in January or February of 2022.

While some new versions of the Model X were recently spotted, delivery times are listed as May or June of 2022. Might want to check out versions of the Model X that are currently available for delivery.

Model 3

Tesla

From the early years after Tesla’s inception, CEO Elon Musk was candid about the automaker’s goal of providing quality EVs most consumers could afford to drive. With 2016’s announcement of its Model 3 sedan, Tesla came one step closer to its goal of an EV at $35,000.

After an encouraging number of early reservations were made for Tesla’s most affordable model to date, the Model 3 debuted in 2017. Since then, it has cruised comfortably in the fast lane of sales. The EV currently sits as the world’s best-selling all-electric vehicle and has accounted for a majority of the total Teslas sold in recent years.

Tesla (briefly) sold a $35,000 version of the Model 3 to hit a price point originally promised by Elon Musk in years leading up to the first delivery. Last November, however, Tesla quietly removed this option during a refresh for its 2021 model. For perspective, the current version sits at a purchase price of $41,990 for the Standard Range Plus trim with zero added features.

Tesla’s Model 3 currently sells three separate drivetrains to choose from, each offering various ranges and speeds based on a customer’s preferences (and budget). The most affordable trim, the Standard Range Plus, travels an EPA estimated 263 miles, has a top speed of 140 mph, and can travel 0-60 mph in 5.3 seconds.

Moving up the ladder to the Long Range trim, this version can travel 353 miles per charge and has a top speed of 145 mph. Furthermore, its 0-60 time is 4.2 seconds flat. The Performance Model 3, on the other hand, sheds 38 miles of range compared to the Long Range (315 miles) in favor of speed. This trim tops out at 162 mph and can dart 0-60 mph in just 3.1 seconds.

Tesla’s Model Y

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Tesla unveiled its Model Y in 2019 as a smaller, crossover version of its larger and more established Model X mid-size SUV. After beginning deliveries to customers in March of 2020, the Model Y remains the newborn in the Tesla family but has still managed to make a significant splash in sales during its short tenure on the EV market.

Last fall, Tesla CEO Elon Musk nixed a Standard Range Model Y option but still promised a rear-wheel-drive (RWD) Long Range Model Y to follow. It then appeared that Tesla had gone back to Standard Range RWD Model Y, as it recently made this option available on its website. Almost as quickly as it was implemented, the Standard Range Model Y suddenly disappeared from Tesla’s website configurator.

Electrek later reported that the RWD Model Y will instead remain available as an “off menu” item because Musk was not satisfied with its 244-mile range. That being said, it did recently receive its official EPA rating as one of the most efficient EVs in the world.

Tesla’s newest EV now comes in two different dual-motor AWD trims: Long Range and Performance. The current Long Range trim boasts an EPA estimated range of 326 miles, can reach a top speed of 135 mph, and can accelerate from 0-60 mph in 4.8 seconds. Its Performance trim can travel 303 miles on a single charge, tops out at 155 mph, and can do 0-60 in 3.5 seconds. The EV also houses 68 cubic feet of cargo space.

Upcoming Tesla EVs

The following EVs have been long promised by Tesla (some more than others) but are all seemingly on the cusp of full production… at least we all hope.

Cybertruck

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The upcoming Cybertruck is Tesla’s modern (albeit futuristic) take on the pickup truck, one of the last vehicles on the road to see successful electrification. Cybertruck is also only the second major Tesla vehicle outside the mainline S, 3, X, Y lineup, second only to the aforementioned 1st generation Roadster.

Cybertruck was unveiled in November of 2019 via a glass-shattering Tesla reveal, showcasing unique design and performance. The exterior is comprised of an exoskeleton of 30x cold-rolled stainless-steel structural skin and Tesla armored glass for its windows.

Updates on the Cybertruck were somewhat slow-moving after the unveiling — a solar roof option will offer an additional 15 miles of range each day, and a matte black exterior has also been confirmed. Regardless, the hype is real; Tesla tallied over 250,000 pre-orders in the first week. By February 2020, they were at half a million.

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Powertrain variations

Cybertruck is currently slotted to arrive in three different powertrain options. A single motor RWD version will debut last in late 2022 and will offer an EPA estimated range of 250+ miles, travel 0-60 mph in under 6.5 seconds, and carry a towing capacity of 7,500+ lbs.

The dual-motor powertrain comes with AWD and a range of 300+ miles on top of 10,000+ lbs. towing capacity. This trim can travel 0-60 mph in under 4.5 seconds too.

Last and far from least is the top tier, tri-motor Cybertruck, boasting an EPA range of over 500 miles, 14,000+ towing capacity, and a 0-60 mph time under 2.9 seconds. Did we mention it has three motors?

The dual and tri-motor Cybertrucks were originally listed as delivering in late 2021 on Tesla’s website. However, Elon Musk recently shared what many had previously expected – the Cybertruck has now been delayed to 2022.

Although it has been delayed, Elon Musk as exclaimed that Cybertruck will be “a glitch in the matrix.”

Most recently, Tesla has removed the Cybertruck specs and pricing from its website entirely. Not good. That being said, a more recent product design has been spotted.

Check out our Cybertruck guide for all the latest details in one place.

Tesla Semi

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The Tesla Semi promises to be the first commercial offering from the automaker and a workhorse at that. First unveiled in November of 2017, the Semi features a unique, centrally positioned driver’s seat led by four rear powertrains.

Tesla’s website lists the Semi with either a 300- or 500-mile range, depending on the battery pack, but Musk has previously stated the truck will eventually have up to 621 miles of range. The trucks are also listed at a starting price of $150,000-$180,000 depending on battery size and promise owners gas savings over $200,000.

After its unveiling, the Semi was scheduled to arrive on roads in 2019 before being pushed to low-volume production in 2020. During a 2020 Q1 results call, Tesla again shifted its delivery window to 2021. Despite multiple delays, Tesla has seen interest from major companies like Budweiser, Walmart, and UPS. Furthermore, the company plans to deliver 15 Semis to PepsiCo later this year.

The Semi trucks are currently being produced at Tesla’s Nevada Gigafactory, which recently added a new production line with a goal of producing five trucks a week. Next, Tesla will move its Semi production to Austin when its Gigfactory Texas is complete later this year. For now, however, the focus will be on service technicians and infrastructure between Tesla’s Fremont Factory and Gigafactory Nevada.

Tesla Semi remains in the prototype stage, although those recently spotted appear to be updated versions of the original 2017 prototypes. At this point, Tesla is moving ever closer to finally reaching full-fledged production on its Semi trucks in 2021… but they’ve been wrong before.

Second-generation Roadster

To pay homage to its original trailblazing EV, Tesla is releasing a second-generation Roadster with groundbreaking specs, which may include the unconfirmed potential to hover.

According to Tesla’s CEO, the Roadster redux will reach a 620-mile range and zoom from 0-60 mph in 1.9 seconds. Musk even teased that these are the “base specs,” hinting at even better performance. Tesla’s website is currently taking reservations for the new Roadster, as well as a variation called the Founders Series Roadster.

It remains unclear what the extra $50,000 for the Founders Series will get consumers, but Tesla is only taking reservations for 1,000 total. That would make it a collector’s item and could explain the price bump. The Founders Series Tesla Roadster costs $250,000, compared to a much more affordable $200,000 for the regular Gen. 2 Roadster.

When the revamped Roadster was first unveiled in 2017, Musk said it would deliver in 2020… then 2021. Then he admitted another Roadster delay to 2022, so Tesla could focus on the Cybertruck.

Most recently, Tesla admitted it is now targeting 2023 for the debut of the Gen. 2 Roadster, but that will only happen if the automaker doesn’t suffer long term effects of the global supply chain shortage, so that’s a big “if.”

Whenever it does deliver, IF it does deliver… it is sure to turn heads.

Tesla manufacturing facilities

While Tesla was founded and is headquartered in the US, it has since expanded its sales and production around the world. Currently, Tesla has three operational facilities in addition to its original Fremont Factory in California, with two more on the way.

Additionally, rumors are perpetually circulating about where Tesla might break ground next, including an additional factory in China or expansion to other parts of Asia like Japan, Korea, or possibly India. You can also check out our specific map of Tesla’s Gigafactories, both current and rumored.

  • Fremont Factory – California
  • Gigafactory 1 – Giga Nevada
  • Gigafactory 2 – Giga New York
  • Gigafactory 3 – Giga Shanghai
  • Gigafactory 4 – Giga Berlin (under construction)
  • Gigafactory 5 – Giga Texas (under construction)

Here’s the latest news on Tesla’s Gigafatories, in case you’ve missed it:

Other Tesla ventures

While Tesla began as an automotive company taking a software development approach to designing electric vehicles, it has since transcended that narrow scope into new technologies. As you’ll see below, Tesla’s focus on solar panels, energy storage, and its own network of charging stations has made it just as much of an energy company, if not more.

With advancements in autonomous driving technologies, Tesla is (maybe?) on the cusp of delivering Full Self-Driving (FSD) to customers. To that note, Musk recently said on a quarterly sales call that Tesla is becoming more of an AI and robotics company too.

Full Self-Driving (FSD) capabilities

FSD has been a carrot constantly dangled in front of Tesla fans since 2014, when the company first mentioned its Autopilot feature and potential capabilities. By the end of 2016, Tesla was confident it would be able to demonstrate full autonomy a year later. Unfortunately, that was not the case.

In fact, we still have seen hard evidence of full self-driving capabilities, although Tesla did roll out a beta version of the software to a select group in October of 2020.

This whole promise of FSD, along with multiple punts on deadlines, has led to controversy and debate amongst the EV community about whether Tesla’s approach to autonomous driving is even possible

Still, Tesla continues to roll out public beta versions of its Full Self-Driving tech, currently in version 10.7. Most recently the pricing was announced as an increase of $2k, now totaling $12,000 for the added capability.

Here’s some literature to get you up to speed:

Solar

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As previously mentioned, Tesla acquired SolarCity in 2016 and has been focused on becoming a one-stop-shop for all energy solutions since then. That being said, its solar rollout has been a bit haphazard.

When Tesla first unveiled its Solar Roof tiles, the product wasn’t actually complete yet, although the company had several design plans in its pipeline. Since then, Tesla has had issues bringing the solar panels to volume production and deployment, as it tried to test the longevity and make the installation quicker.

Last year, Tesla finally began to accelerate solar deployment, but the public has only seen one version of the tiles being installed on customer roofs so far, even though it was originally listed in four different styles. Many paying customers are still awaiting installation of their solar roofs, too.

Furthermore, the company has caught the ire of some customers as a result of price hikes and changes to policy, which now involves its Powerwall, too.

In 2021, the company has discontinued its solar subscription service that was originally announced over two years ago. This was previously the cheapest solar option for Tesla’s customers.

Most recently, Tesla is asking employees to fight back against a new tax proposal in California, one of its largest customer bases.

Here’s the latest:

Powerwall and Powerpack

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The Powerwall and Powerpack are rechargeable lithium-ion battery stationary energy storage products manufactured by Tesla Energy. The Powerwall is designed for home energy storage by storing electricity for solar self-consumption, time of use load shifting, and as a source of backup power. The larger Powerpack is specifically intended for commercial or electric utility grid use.

The company recently revealed a Powerwall 2 Plus went into production last November, leading to increases in capacity. So far, we have seen the first glimpses of the new Powerwall too. Here’s what we know so far.

Supercharger network

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The Tesla Supercharger exists as a combined network of proprietary charging stations developed and implemented by Tesla. As a result, the automaker doesn’t have to rely on third-party charging networks like most automakers producing electric vehicles currently do.

The Supercharger network was introduced in September 2012, beginning with six Supercharger stations. This debut coincided with the launch of Tesla’s Model S sedan, the first to utilize the new network.

Since then, the Supercharger network has grown to over 20,000 stalls worldwide within over 2,100 stations or hubs. This includes North America, Europe, Asia, and even the Arctic Circle. Tesla recently passed 1,000 Supercharger stations in North America alone.

The average station usually features about 10 Supercharger stalls, but some stations offer many more. For example, Tesla opened a 72-stall Supercharger station in Shanghai at the end of 2020, making it the world’s largest. Currently, Tesla is working through permitting for a 62-stall station on the west side of Los Angeles that could easily make it the largest in North America.

Most recently, Elon Musk revealed that the American automaker plans to upgrade its Supercharger network to support 300 kW faster charging.

For more information, visit our comprehensive Tesla Supercharger guide.

Tesla Bot

During the company’s AI Day in August of 2021, it released many details about its progress to develop AI technology to power its self-driving system. As expected, however there was a “one more thing” moment, and it was robots.

CEO Elon Musk shared plans to build a humanoid robot called Tesla Bot. Musk stated that Tesla already describes itself as the largest robotic company in the world, considering the capabilities of its vehicles to see and understand the world around them, and act on that data.

While Musk didn’t go into many details about the overall capabilities of the Bot, or what exact tasks it will be able to do, he did hint that the ultimate goal is for the robot to eventually replace most “dangerous, repetitive, and boring tasks.”

Here’s the latest news surrounding the Humanoid Bot:

Tesla FAQ

How much does a Tesla cost?

As you can see above, there are several different models and variations to each available to customers. Depending on the vehicle, the powertrain, down to the exterior color, all play a part in potential cost of a new Tesla. Everything you need to know is been compiled here for you:
How much is a Tesla? Your guide to Tesla prices

How long does it take to charge a Tesla?

Again, not a simple answer due to a number of factors. Where you are charging, what level of charger you are using, and what sort of output is available from that port are all common variables.

To better understand these charging levels and the differences between home and public chargers, you can check out the following guide:
How long does it take to charge a Tesla?

How much does it cost to charge a Tesla?

Another great question, but unfortunately another not so clear cut answer. Battery size, charging level, time of day, and charging efficiency can all affect how much or how little it will cost you to fully charge your EV. Luckily, we’ve broken it down further for you by each current model:
How much does it cost to charge a Tesla?

Can I lease a Tesla?

Sure can. However, we recommend doing your research to determine that a lease is the best option for you as opposed to buying

Check out our Tesla leasing guide here.

Tesla reveals Model X pricing for early European reservation holders

While Tesla is debuting the Model X in Europe this week at the Geneva Motor Show, the automaker invited Signature Model X reservation holders in Europe to configure their vehicle, and in doing so, it revealed the all-electric SUV’s European pricing.

Some early reservation holders are surprised by the price and took to the forums to discuss the situation, which varies country by country.
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Faraday Future is granted a patent for a surprisingly small and powerful inverter

Electric vehicle startup Faraday Future (FF) applied for more than 100 patents over the last year and today it confirmed having been granted its first one. The patent covers a new assembly process for FF’s power inverter called “FF Echelon Inverter.”

The inverter is surprisingly small (see comparison pictures below) and FF claims it achieves 20-30% greater power density than their competitors’ applications. The company didn’t name any competitor in particular, but Tesla’s Model S inverter has a peak power capability of 320 kW.
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Labor protest underway against Tesla’s contractor at the Gigafactory in Nevada

There’s currently a labor protest underway against Tesla’s contractor at the Gigafactory in Sparks, Nevada.

A local news station is reporting that a group of local construction workers are claiming that one of the Gigafactory contractor is bringing workers from New Mexico to work at the Gigafactory construction site. 
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Elon Musk is involved in 3 of MIT’s 10 Breakthrough Technologies of 2016

Elon Musk shines in MIT Technology Review’s recently published top 10 list of technology breakthroughs of 2016. According to the MIT, the list “identifies innovations from the past year that solve difficult problems or create powerful new ways of using technology”.

Tesla and SpaceX CEO Elon Musk is directly involved in 3 of the 10 projects identified by the MIT.
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Tesla hires yet another chip architecture titan out of Apple’s PA Semi, feeding the rumor that it plans to design its own silicon

If there’s indeed a poaching chess game going on between Tesla and Apple, it would appear the automaker is winning in acquiring quality pieces. Just a few week after we exclusively reported that Tesla hired legendary chip architect Jim Keller as new “Vice-President of Autopilot Hardware Engineering”, we now learn that Keller is joined by former DEC Alpha, PA Semi and until earlier this year Apple Director Peter Bannon.

Before Keller left Apple for AMD in 2012, he and Bannon were leading Apple’s processor development since the Cupertino-based company bought their chip making firm PA Semi in 2008. The duo lead the development of Apple’s A4 and A5 processors, which powered most of the company’s mobile devices from 2010 to 2012. Keller then left to develop the Zen architecture at AMD, but Bannon stuck around and developed several other chips for Apple until leaving for Tesla to join Keller last week.
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Tesla is now ~80% vertically integrated, says Goldman Sachs after a Tesla Factory visit

Goldman Sachs analyst Patrick Archambault and his team recently met with Tesla CEO Elon Musk, Autopilot Program Director Sterling Anderson and CFO Jason Wheeler to visit Tesla’s Fremont factory. Today the team released a report of their visit (via Valuewalk) and reiterated a “Neutral” rating on the company’s stock after the share price increased by ~12% this week.

Most notably, Archambault writes in his report that they see Tesla as now being about 80% vertically integrated, which is rare in the automotive industry where companies are focusing on the assembly process and engine manufacturing.
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Tesla Model 3: stores are expecting waiting lines to reserve the car on March 31st

The electric vehicle industry had an exciting start in 2016 with a number of unveilings, notably the Chevy Bolt and Faraday Future’s FFZer01 concept at CES last month, but arguably none is creating more excitement than Tesla’s upcoming Model 3 event next month. When we asked our readers how many reservations they think Tesla will have for the Model 3 by the end of the year, a majority agreed that Tesla will have over 75,000 reservations by the end of 2016.

We have since reached out to a number Tesla retail stores and representatives have told us that they have been receiving a steady stream of calls since Tesla CEO Elon Musk tweeted the date of the Model 3 unveiling and a rough outline of the reservation process. According to the CEO, reservations will start in store on March 31st and then online the next day. Because of this store reps have told us they are expecting waiting lines to get a reservation in the morning.
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Tesla hires machine learning expert from AMD to lead the Autopilot’s self-learning tech

Just a few weeks after hiring legendary microprocessor architect Jim Keller from AMD, Tesla managed a second high-profile hire from the chip maker for its Autopilot team. Electrek has learned that the automaker recently hired machine learning expert Junli Gu to lead the Autopilot’s self-learning tech.

As we reported in our recent piece on Tesla’s Autopilot team, the company lost a lot of talent around the release of the version 7.0 of the system last year, but ever since Tesla CEO Elon Musk took to Twitter to encourage engineers to join the team, it has seen several high-profile additions.
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SolarCity is launching a new Solar+Tesla Powerwall+Nest Smart Thermostat package to manage energy and reduce grid dependence

Solar installer SolarCity announced this week a new package combining solar panels, battery storage, smart electric water heaters and the Nest Learning Thermostat in order to “prevent energy from being exported back to the grid”, says the company in a new press release.

The system, called ‘Smart Energy Home’, will first be offered in Hawaii, where the company had problems with the local electric utilities before.
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Tesla Model X to invade Europe at Geneva International Motor Show next month

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After quickly zipping by the camera near Audi HQ last month, the Tesla Model X is to debut at the Geneva International Motor show next month (March 3-13th) according to an email we’ve received and translated.

We are delighted to welcome you again this year on our stand at the motor show in Geneva. In addition to the Model S we provide for the first time the safest, most versatile and fastest SUV in history before – the Model X. 

It combines the practical advantages of an SUV with the high security and performance requirements of Tesla. The striking Falcon Wing-wing doors and seats for up to seven people make the Model X to a vehicle that is more practical in every respect than other SUVs.

Our Product Specialists will advise you on the latest product options and bring you the advantages of our technology closer.

A white Model X was also recently spotted in the Netherlands on Feb. 16th on the highway near Tesla’s Tilburg assembly facility as shown in the video below:
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Amazing new aerial pictures of the Tesla Gigafactory suggest lots of activity at the plant – February 2016 [Gallery]

Recent pictures of Tesla’s Gigafactory 1 in Nevada have been scarce since two journalists from Gannett’s Reno Gazette Journal (RGJ) were involved in an altercation with two Tesla safety managers on the property while they were trying to take pictures. Though we can’t really confirm that this incident is the cause of the recent shortage of images.

Las week we managed to find two pictures taken from the ground near the factory earlier in the month, but today we get our best look at Tesla’s battery factory in months with a new gallery of aerial pictures taken earlier today (24/02/16).
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Tesla Powerwall arrives in Germany – Memodo receives large shipment and cites high demand

Germany-based solar energy component supplier Memodo confirmed having received a large shipment of Tesla Powerwalls this week and that installations will start soon.

Memodo CEO Daniel Schmitt claims that his company is the first Tesla Energy distributor to receive the new home battery pack in Germany and he shared the picture seen below.
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Elon Musk hires Apple’s alloy expert to lead materials engineering at both Tesla and SpaceX

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Elon Musk, CEO of both electric automaker Tesla and rocket manufacturer SpaceX, splits his time between his two companies, which he also co-founded and financed with most of his early fortune from Paypal. Now Electrek has learned through sources that Musk will not be the only executive dividing his time between Tesla and SpaceX since the CEO hired Apple’s alloy expert Charles Kuehmann to lead materials engineering at both companies.

Kuehmann is now Vice-President of Materials Engineering at Tesla and SpaceX, where he is responsible for delivering materials innovations, something he is very familiar with after over two decades spent in materials science.
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Tesla is suing over Utah’s direct sales law in order to be able to operate its Salt Lake City store

While Tesla’s battle with GM over direct sales law in Indiana is grabbing all the attention this week, there’s been a development over the same issue in Utah.

Tesla built a $3 million store in Salt Lake City last year, but the full-fledged store was demoted to a gallery/service center two weeks before opening due to the Utah attorney general’s office ruling that it was against the state’s direct sales law.

Legislators and Tesla have since been trying to find a compromise ever since, but the latest proposal was rejected by Tesla, which now says it will focus on a lawsuit it filed before the Utah Supreme Court, according to the Associated Press.
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Tesla is increasing its 24/7 roadside assistance coverage from 50 to 500 miles for warranty tows

Tesla announced today that it is increasing its 24/7 roadside assistance and towing coverage from 50 to 500 miles of the nearest service center for issues covered by the warranty. Coincidently, the automaker announces the news while it is battling GM over direct sales law and the latter criticized Tesla for making customers travel long distances to get their car serviced, though to be fair, it is largely because of said direct sales law, which GM is advocating for.
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A new unofficial Tesla Model S ad highlights the quietness of electric cars [Video]

Electric vehicles are often praised for reducing air pollution, although some have claimed otherwise despite numerous studies proving it, but electric cars also reduce noise pollution, which is exactly what this new fan-made Tesla Model S commercial is highlighting.

For years now, regulators have talked about adding rules for electric vehicles to emit more sound in order to let pedestrians hear their presence, but U.S. regulators have been delaying a ruling on the subject.
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Tesla Model X owners already claiming world records for fastest 1/8 and 1/4 mile of any SUV [Videos]

As Tesla is ramping up production of the Model X, more early reservation holders are taking delivery of their all-electric SUV and a few of them are already taking it to the tracks.

Drag racing a SUV seems like an absurd idea at first, but a Model X P90D with the “Ludicrous Speed Upgrade” can accelerates from 0 to 60 mph in just 3.2 seconds, making it very competitive with a wide range of sport cars.
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Tesla is asking owners and enthusiasts to help block a “GM-backed” bill to ban direct sales in Indiana

Tensions between US automakers GM and Tesla are now at an all time high. GM took a few swipes at Tesla at the unveiling of the 200 mile range Chevy Bolt earlier this year. The automaker published a promotional picture of the new all-electric car in front of Tesla’s headquarters in Palo Alto and CEO Mary Barra made the following comment during the CES launch:

“Unlike some EV customers, Bolt EV customers never have to worry about driving to another state to buy, service or support their vehicles.”

She is clearly making reference to the fact that Tesla is somehow still blocked from selling vehicles in certain states due to laws banning direct sales from manufacturers which force them to go through third-party dealerships. These laws are often from the 1950s when the US automakers would exert monopolistic control over the dealer relationships.  Tesla General Counsel Todd Maron went before the FTC to argue against these direct sales bans and directly called out Barra for her comment (see picture above), which becomes more relevant than ever now that we learn that GM has authored a new bill to ban direct sales in Indiana.
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Tesla signs a lease for a 40,000 sq-ft showroom and service center in Brooklyn, NY

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Update: A reddit user hopped over to the new Tesla location, and it looks like the company already has a sign up. See the bottom of the post for the image.

According to a report from New York real estate news site The Real Deal, a Tesla store will be the anchor for a new office conversion in Red Hook, New York City. Sources for the site say that the Palo Alto company signed a lease for a new space of roughly 40,000 square feet that will serve as an office, a service center, and a showroom for the company’s many EV offerings…


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