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Tesla: A guide from the original Roadster to today

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Tesla is a transportation and energy company. It sells vehicles under its 'Tesla Motors' division and stationary battery pack for home, commercial and utility-scale projects under its 'Tesla Energy' division.

Tesla

The history of Tesla

Sure, you now know Tesla as a Cerberus of energy innovation, software, and booming stock, but it wasn’t always the clean energy juggernaut we know today. In fact, Tesla as a company has overcome quite a few obstacles to get where it stands today as the most valuable automaker by market cap.

Tesla Inc. was founded in 2003 as Tesla Motors by Martin Eberhard and Marc Tarpenning. If you’ve been living on a deserted island or under a large rock the past 18 years, you may be surprised to hear that the company’s name is a tribute to inventor Nikola Tesla.

Regardless, Ian Wright joined Tesla shortly thereafter, and the three original employees were off to the races in search of funding.

That’s where Elon Musk comes in. In early 2004, Tesla Motors managed to raise $7.5 million in series A funding, including investor Musk, who contributed all but $1 million of that total.

As a result, Musk joined the company as chairman of the board. J. B. Straubel, now of QuantumScape fame, joined Tesla in May 2004 as employee #5. As a result of the first of many controversies surrounding the company, a 2009 lawsuit settlement allows all five of the original employees to call themselves co-founders.

Elon Musk

After an early investment and a role at the company, Musk began spearheading public statements for Tesla while helping facilitate more funding.

This included several additional rounds, each garnering tens of millions of dollars. Musk openly discussed the company strategy of creating a sleek and stylish sports car to attract early adopters (and their wallets) before expanding production to more practical and affordable EVs with the cash flow to scale. This led to the introduction of Tesla’s flagship EV, the Roadster, which debuted as a prototype in the summer of 2006.

In 2007, cofounder Martin Eberhard was asked to step down as CEO by the board of directors, and by early 2008, neither Eberhard nor Tarpenning was still at Tesla. That is when Musk took over as CEO, a position he still holds today… along with “Technoking of Tesla.”

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The Roadster

The Tesla Roadster hit production in 2008 as the original electric vehicle to debut for the American automaker. It helped show that EVs could be carbon conscious and cool, helping pave the way for Tesla to develop and sell more practical and efficient vehicles.

Although it was a niche vehicle from a relatively unknown automaker at the time, The Roadster emerged as the first highway legal serial production BEV to use lithium-ion batteries. It was also the first fully-electric production vehicle to travel over 200 miles on a single charge.

Tesla ended up selling close to 2,500 first-generation Roadsters over the course of the four years it was in production. Small potatoes by today’s Tesla standards, but this Roadster remains the EV that put Tesla on the map and kicked in the door of an industry still very much focused on internal combustion engines. It remains a collector’s item for many as the original Tesla.

Used Roadsters remain coveted EVs and are still available on the used car market.

Model S, energy storage, and Model X

Tesla started to gain steam in 2010 when it purchased what would become its Fremont Factory to begin production on two new EVs. Later that year, Tesla launched an IPO on the NASDAQ as the first American automaker to do so in over 50 years.

After discontinuing The Roadster in early 2012, Tesla began production on its Model S sedan the following summer.

2015 proved to be another tremendous year for the automaker, as Tesla ventured into energy storage solutions with the introduction of its Powerwall for the home and Powerpack battery packs. Shortly thereafter, Tesla introduced its third EV: an SUV called the Model X.

Solar and Model 3

In 2016, Tesla acquired SolarCity, thus entering the solar energy game as well. It was at this point that the company dropped the “Motors” from its name, which includes solar and energy solutions in addition to electric vehicles.

Profits from previous EV models and new energy ventures allowed Tesla to scale and produce its Model 3 sedan, a mass-market EV that remains the most affordable option in the company fleet. Production issues plagued the entire production process on the Model 3, but Tesla was eventually able to deliver at a reasonable price, making it one of the best-selling EVs of all time in its short tenure.

Model Y and beyond

It would be three whole years before Tesla would deliver a new EV after the Model 3, but in March of 2020, The Model Y crossover emerged. Tesla continues to sell many of the two newly introduced EVs compared to the original S and X models, although both have seen a significant refresh this year.

For now, Tesla continues to expand its global production presence with two new Gigafactories on the way, along with three additional vehicles. This includes Cybertruck, the Tesla Semi, and a 2nd generation Roadster.

We will get deeper into those models a little later. For now, we will focus on Tesla’s current EV offerings.

Current Tesla EVs

As the company currently stands, Tesla has four electric vehicles in its fleet, varying in a number of ways — particularly in availability. In terms of sedans, Tesla has its veteran Model S and more consumer-friendly Model 3. The Model X sits as Tesla’s largest EV on the current market, while the Model Y is the company’s most recent offering as more of a smaller, crossover SUV.

Below is a breakdown of each vehicle in greater detail.

Model S

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The Model S sedan is Tesla’s longest-running EV in production to date. It made its official debut in 2012 after years as a prototype for the automaker. Since then, the sporty EV has reigned as the best-selling plug-in electric in both 2015 and 2016.

Sales of the veteran Tesla have slowed since the launch of the automaker’s more cost-friendly Model 3 and Model Y EVs, but the Model S still sits as a premier sedan that offers a variety of luxury and performance for those who can afford it. You can check out 2021 Model S pricing here.

The current Long Range trim can travel 405 miles on a single charge, hit a top speed of 155 mph, and tear from 0-60 mph in 3.1 seconds. Tesla recently revealed in its Model S refresh that the vehicle will now come in either a Plaid or Plaid+ trim with varied range.

Model S Plaid/Plaid+

Tesla originally claimed the Plaid+ will be able to travel an EPA estimated 520+ miles on a single charge compared to 390 miles on the regular old Plaid. Either tri-motor option can also reach a top speed of 200 mph, blowing a hole through the top speed previously held by its “ludicrous mode.” At 0-60 mph in under 2 seconds, this upcoming Tesla EV has already claimed the throne of quickest of any production car ever.

Originally the Plaid was scheduled to begin deliveries this spring with the Plaid+ to follow in late 2021. Those plans have since changed, however. In June, Elon Musk revealed that Tesla would be scrapping the Plaid+ Model S altogether, because no one needs more than 400 miles of range and the new Plaid, “is just so good.”

The Model S is Plaid is now available and has been delivering to customers. However, those who order now likely won’t see their delivery until 2022.

For those who were holding rezzies for the Plaid+, you may want to put that money toward a 2nd generation Roadster.

Here’s a quick catchup:

Tesla’s Model X

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Tesla’s Model X, its largest EV currently available, holds seniority as the automaker’s second-longest-running model on its assembly lines behind the Model S. While the Model X was originally unveiled in 2012, its first deliveries were not until the fall of 2015 due to production delays, particularly on its distinct Falcon Wing doors.

Shortly thereafter, the Model X quickly ranked as one of the top-selling plug-in EVs worldwide, although sales have since staggered a bit following the release of the less expensive Model 3 and Model Y. The Model X hadn’t seen any substantial overhauls since its initial rollout. That was until early this year when Tesla finally confirmed a refresh was, in fact, coming.

With the new refresh, the Model X will be soon available in either dual-motor AWD or a tri-motor Plaid option. The dual-motor Model X Long Range can travel 360 miles on a single charge (a slight downgrade of 11 miles from the previous Long Range Plus). That being said, it can still hit a top speed of 155 mph, and its 0-60 mph acceleration of 3.8 seconds is an improvement of .6 seconds compared to its previous version.

Model X Plaid

Additionally, Tesla has dropped the Performance trim Model X in favor of a tri-motor Plaid option. This version can travel an EPA estimated 340 miles, reach a top speed of 163 mph, and go 0-60 mph in 2.5 seconds.

Truthfully, this feels more like a rebranding than anything, as the Plaid powertrain offers nearly the same specs as the previous Performance trim. Plaid loses one mile of estimated range in exchange for .1 seconds saved on its 0-60. The top speed of 163 mph remains the same.

Those interested in the refreshed Model X will have to continue to wait, however, as the delivery times have been continually pushed throughout 2021. In fact, these models were originally scheduled to arrive in April of 2021, but both trims were pushed to deliver in January or February of 2022.

While some new versions of the Model X were recently spotted, delivery times are listed as May or June of 2022. Might want to check out versions of the Model X that are currently available for delivery.

Model 3

Tesla

From the early years after Tesla’s inception, CEO Elon Musk was candid about the automaker’s goal of providing quality EVs most consumers could afford to drive. With 2016’s announcement of its Model 3 sedan, Tesla came one step closer to its goal of an EV at $35,000.

After an encouraging number of early reservations were made for Tesla’s most affordable model to date, the Model 3 debuted in 2017. Since then, it has cruised comfortably in the fast lane of sales. The EV currently sits as the world’s best-selling all-electric vehicle and has accounted for a majority of the total Teslas sold in recent years.

Tesla (briefly) sold a $35,000 version of the Model 3 to hit a price point originally promised by Elon Musk in years leading up to the first delivery. Last November, however, Tesla quietly removed this option during a refresh for its 2021 model. For perspective, the current version sits at a purchase price of $41,990 for the Standard Range Plus trim with zero added features.

Tesla’s Model 3 currently sells three separate drivetrains to choose from, each offering various ranges and speeds based on a customer’s preferences (and budget). The most affordable trim, the Standard Range Plus, travels an EPA estimated 263 miles, has a top speed of 140 mph, and can travel 0-60 mph in 5.3 seconds.

Moving up the ladder to the Long Range trim, this version can travel 353 miles per charge and has a top speed of 145 mph. Furthermore, its 0-60 time is 4.2 seconds flat. The Performance Model 3, on the other hand, sheds 38 miles of range compared to the Long Range (315 miles) in favor of speed. This trim tops out at 162 mph and can dart 0-60 mph in just 3.1 seconds.

Tesla’s Model Y

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Tesla unveiled its Model Y in 2019 as a smaller, crossover version of its larger and more established Model X mid-size SUV. After beginning deliveries to customers in March of 2020, the Model Y remains the newborn in the Tesla family but has still managed to make a significant splash in sales during its short tenure on the EV market.

Last fall, Tesla CEO Elon Musk nixed a Standard Range Model Y option but still promised a rear-wheel-drive (RWD) Long Range Model Y to follow. It then appeared that Tesla had gone back to Standard Range RWD Model Y, as it recently made this option available on its website. Almost as quickly as it was implemented, the Standard Range Model Y suddenly disappeared from Tesla’s website configurator.

Electrek later reported that the RWD Model Y will instead remain available as an “off menu” item because Musk was not satisfied with its 244-mile range. That being said, it did recently receive its official EPA rating as one of the most efficient EVs in the world.

Tesla’s newest EV now comes in two different dual-motor AWD trims: Long Range and Performance. The current Long Range trim boasts an EPA estimated range of 326 miles, can reach a top speed of 135 mph, and can accelerate from 0-60 mph in 4.8 seconds. Its Performance trim can travel 303 miles on a single charge, tops out at 155 mph, and can do 0-60 in 3.5 seconds. The EV also houses 68 cubic feet of cargo space.

Upcoming Tesla EVs

The following EVs have been long promised by Tesla (some more than others) but are all seemingly on the cusp of full production… at least we all hope.

Cybertruck

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The upcoming Cybertruck is Tesla’s modern (albeit futuristic) take on the pickup truck, one of the last vehicles on the road to see successful electrification. Cybertruck is also only the second major Tesla vehicle outside the mainline S, 3, X, Y lineup, second only to the aforementioned 1st generation Roadster.

Cybertruck was unveiled in November of 2019 via a glass-shattering Tesla reveal, showcasing unique design and performance. The exterior is comprised of an exoskeleton of 30x cold-rolled stainless-steel structural skin and Tesla armored glass for its windows.

Updates on the Cybertruck were somewhat slow-moving after the unveiling — a solar roof option will offer an additional 15 miles of range each day, and a matte black exterior has also been confirmed. Regardless, the hype is real; Tesla tallied over 250,000 pre-orders in the first week. By February 2020, they were at half a million.

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Powertrain variations

Cybertruck is currently slotted to arrive in three different powertrain options. A single motor RWD version will debut last in late 2022 and will offer an EPA estimated range of 250+ miles, travel 0-60 mph in under 6.5 seconds, and carry a towing capacity of 7,500+ lbs.

The dual-motor powertrain comes with AWD and a range of 300+ miles on top of 10,000+ lbs. towing capacity. This trim can travel 0-60 mph in under 4.5 seconds too.

Last and far from least is the top tier, tri-motor Cybertruck, boasting an EPA range of over 500 miles, 14,000+ towing capacity, and a 0-60 mph time under 2.9 seconds. Did we mention it has three motors?

The dual and tri-motor Cybertrucks were originally listed as delivering in late 2021 on Tesla’s website. However, Elon Musk recently shared what many had previously expected – the Cybertruck has now been delayed to 2022.

Although it has been delayed, Elon Musk as exclaimed that Cybertruck will be “a glitch in the matrix.”

Most recently, Tesla has removed the Cybertruck specs and pricing from its website entirely. Not good. That being said, a more recent product design has been spotted.

Check out our Cybertruck guide for all the latest details in one place.

Tesla Semi

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The Tesla Semi promises to be the first commercial offering from the automaker and a workhorse at that. First unveiled in November of 2017, the Semi features a unique, centrally positioned driver’s seat led by four rear powertrains.

Tesla’s website lists the Semi with either a 300- or 500-mile range, depending on the battery pack, but Musk has previously stated the truck will eventually have up to 621 miles of range. The trucks are also listed at a starting price of $150,000-$180,000 depending on battery size and promise owners gas savings over $200,000.

After its unveiling, the Semi was scheduled to arrive on roads in 2019 before being pushed to low-volume production in 2020. During a 2020 Q1 results call, Tesla again shifted its delivery window to 2021. Despite multiple delays, Tesla has seen interest from major companies like Budweiser, Walmart, and UPS. Furthermore, the company plans to deliver 15 Semis to PepsiCo later this year.

The Semi trucks are currently being produced at Tesla’s Nevada Gigafactory, which recently added a new production line with a goal of producing five trucks a week. Next, Tesla will move its Semi production to Austin when its Gigfactory Texas is complete later this year. For now, however, the focus will be on service technicians and infrastructure between Tesla’s Fremont Factory and Gigafactory Nevada.

Tesla Semi remains in the prototype stage, although those recently spotted appear to be updated versions of the original 2017 prototypes. At this point, Tesla is moving ever closer to finally reaching full-fledged production on its Semi trucks in 2021… but they’ve been wrong before.

Second-generation Roadster

To pay homage to its original trailblazing EV, Tesla is releasing a second-generation Roadster with groundbreaking specs, which may include the unconfirmed potential to hover.

According to Tesla’s CEO, the Roadster redux will reach a 620-mile range and zoom from 0-60 mph in 1.9 seconds. Musk even teased that these are the “base specs,” hinting at even better performance. Tesla’s website is currently taking reservations for the new Roadster, as well as a variation called the Founders Series Roadster.

It remains unclear what the extra $50,000 for the Founders Series will get consumers, but Tesla is only taking reservations for 1,000 total. That would make it a collector’s item and could explain the price bump. The Founders Series Tesla Roadster costs $250,000, compared to a much more affordable $200,000 for the regular Gen. 2 Roadster.

When the revamped Roadster was first unveiled in 2017, Musk said it would deliver in 2020… then 2021. Then he admitted another Roadster delay to 2022, so Tesla could focus on the Cybertruck.

Most recently, Tesla admitted it is now targeting 2023 for the debut of the Gen. 2 Roadster, but that will only happen if the automaker doesn’t suffer long term effects of the global supply chain shortage, so that’s a big “if.”

Whenever it does deliver, IF it does deliver… it is sure to turn heads.

Tesla manufacturing facilities

While Tesla was founded and is headquartered in the US, it has since expanded its sales and production around the world. Currently, Tesla has three operational facilities in addition to its original Fremont Factory in California, with two more on the way.

Additionally, rumors are perpetually circulating about where Tesla might break ground next, including an additional factory in China or expansion to other parts of Asia like Japan, Korea, or possibly India. You can also check out our specific map of Tesla’s Gigafactories, both current and rumored.

  • Fremont Factory – California
  • Gigafactory 1 – Giga Nevada
  • Gigafactory 2 – Giga New York
  • Gigafactory 3 – Giga Shanghai
  • Gigafactory 4 – Giga Berlin (under construction)
  • Gigafactory 5 – Giga Texas (under construction)

Here’s the latest news on Tesla’s Gigafatories, in case you’ve missed it:

Other Tesla ventures

While Tesla began as an automotive company taking a software development approach to designing electric vehicles, it has since transcended that narrow scope into new technologies. As you’ll see below, Tesla’s focus on solar panels, energy storage, and its own network of charging stations has made it just as much of an energy company, if not more.

With advancements in autonomous driving technologies, Tesla is (maybe?) on the cusp of delivering Full Self-Driving (FSD) to customers. To that note, Musk recently said on a quarterly sales call that Tesla is becoming more of an AI and robotics company too.

Full Self-Driving (FSD) capabilities

FSD has been a carrot constantly dangled in front of Tesla fans since 2014, when the company first mentioned its Autopilot feature and potential capabilities. By the end of 2016, Tesla was confident it would be able to demonstrate full autonomy a year later. Unfortunately, that was not the case.

In fact, we still have seen hard evidence of full self-driving capabilities, although Tesla did roll out a beta version of the software to a select group in October of 2020.

This whole promise of FSD, along with multiple punts on deadlines, has led to controversy and debate amongst the EV community about whether Tesla’s approach to autonomous driving is even possible

Still, Tesla continues to roll out public beta versions of its Full Self-Driving tech, currently in version 10.7. Most recently the pricing was announced as an increase of $2k, now totaling $12,000 for the added capability.

Here’s some literature to get you up to speed:

Solar

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As previously mentioned, Tesla acquired SolarCity in 2016 and has been focused on becoming a one-stop-shop for all energy solutions since then. That being said, its solar rollout has been a bit haphazard.

When Tesla first unveiled its Solar Roof tiles, the product wasn’t actually complete yet, although the company had several design plans in its pipeline. Since then, Tesla has had issues bringing the solar panels to volume production and deployment, as it tried to test the longevity and make the installation quicker.

Last year, Tesla finally began to accelerate solar deployment, but the public has only seen one version of the tiles being installed on customer roofs so far, even though it was originally listed in four different styles. Many paying customers are still awaiting installation of their solar roofs, too.

Furthermore, the company has caught the ire of some customers as a result of price hikes and changes to policy, which now involves its Powerwall, too.

In 2021, the company has discontinued its solar subscription service that was originally announced over two years ago. This was previously the cheapest solar option for Tesla’s customers.

Most recently, Tesla is asking employees to fight back against a new tax proposal in California, one of its largest customer bases.

Here’s the latest:

Powerwall and Powerpack

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The Powerwall and Powerpack are rechargeable lithium-ion battery stationary energy storage products manufactured by Tesla Energy. The Powerwall is designed for home energy storage by storing electricity for solar self-consumption, time of use load shifting, and as a source of backup power. The larger Powerpack is specifically intended for commercial or electric utility grid use.

The company recently revealed a Powerwall 2 Plus went into production last November, leading to increases in capacity. So far, we have seen the first glimpses of the new Powerwall too. Here’s what we know so far.

Supercharger network

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The Tesla Supercharger exists as a combined network of proprietary charging stations developed and implemented by Tesla. As a result, the automaker doesn’t have to rely on third-party charging networks like most automakers producing electric vehicles currently do.

The Supercharger network was introduced in September 2012, beginning with six Supercharger stations. This debut coincided with the launch of Tesla’s Model S sedan, the first to utilize the new network.

Since then, the Supercharger network has grown to over 20,000 stalls worldwide within over 2,100 stations or hubs. This includes North America, Europe, Asia, and even the Arctic Circle. Tesla recently passed 1,000 Supercharger stations in North America alone.

The average station usually features about 10 Supercharger stalls, but some stations offer many more. For example, Tesla opened a 72-stall Supercharger station in Shanghai at the end of 2020, making it the world’s largest. Currently, Tesla is working through permitting for a 62-stall station on the west side of Los Angeles that could easily make it the largest in North America.

Most recently, Elon Musk revealed that the American automaker plans to upgrade its Supercharger network to support 300 kW faster charging.

For more information, visit our comprehensive Tesla Supercharger guide.

Tesla Bot

During the company’s AI Day in August of 2021, it released many details about its progress to develop AI technology to power its self-driving system. As expected, however there was a “one more thing” moment, and it was robots.

CEO Elon Musk shared plans to build a humanoid robot called Tesla Bot. Musk stated that Tesla already describes itself as the largest robotic company in the world, considering the capabilities of its vehicles to see and understand the world around them, and act on that data.

While Musk didn’t go into many details about the overall capabilities of the Bot, or what exact tasks it will be able to do, he did hint that the ultimate goal is for the robot to eventually replace most “dangerous, repetitive, and boring tasks.”

Here’s the latest news surrounding the Humanoid Bot:

Tesla FAQ

How much does a Tesla cost?

As you can see above, there are several different models and variations to each available to customers. Depending on the vehicle, the powertrain, down to the exterior color, all play a part in potential cost of a new Tesla. Everything you need to know is been compiled here for you:
How much is a Tesla? Your guide to Tesla prices

How long does it take to charge a Tesla?

Again, not a simple answer due to a number of factors. Where you are charging, what level of charger you are using, and what sort of output is available from that port are all common variables.

To better understand these charging levels and the differences between home and public chargers, you can check out the following guide:
How long does it take to charge a Tesla?

How much does it cost to charge a Tesla?

Another great question, but unfortunately another not so clear cut answer. Battery size, charging level, time of day, and charging efficiency can all affect how much or how little it will cost you to fully charge your EV. Luckily, we’ve broken it down further for you by each current model:
How much does it cost to charge a Tesla?

Can I lease a Tesla?

Sure can. However, we recommend doing your research to determine that a lease is the best option for you as opposed to buying

Check out our Tesla leasing guide here.

Dubai showcases a new driverless Tesla Model S concept [Video]

The Dubai Future Foundation announced this week a new goal to convert 25% of the city’s traffic to autonomous driving by 2030. Sheikh Mohammed,  the UAE Vice President, Prime Minister and Emir of Dubai, announced the initiative which he hopes will “facilitate people’s lives and increase the productivity”.

To make the announcement, the city showcased a new driverless car concept featuring a Tesla Model S.
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Tesla loses its credit rating in Norway over ~$250,000 of unpaid bills

Norwegian media are reporting that Tesla’s Norway operations have been hit with 240 payment demands from creditors over NOK 2 million (~$250,000) in unpaid bills and as a result, the company has received a ‘C’ credit rating – the worst credit rating it can get in Norway.

The reports suggest that the most recent unpaid bill claims coincide with Tesla CEO Elon Musk’s visit in the country last week.
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Insights into the Tesla Model 3’s aero innovations and how it can achieve 215 miles of range

Tesla recently confirmed that the base version of the Model 3 will be able to travel over 215 miles on a single charge with a battery pack “smaller than 60 kWh”. The relatively small battery capacity makes it clear that the vehicle’s aerodynamic performance is crucial to achieving the range, much like it is for the Model S and X, even with their higher capacity battery packs.

It became clear that Tesla knows the importance of aerodynamics after both the Model S and X achieved the lowest drag coefficient (Cd) in their respective segments. Tesla CEO Elon Musk said that he expects the Model 3 to achieve an incredibly low 0.21 Cd, which should be enough to make the Model 3 the most aerodynamic mass production car ever made.

Tesla is said to use Exa’s digital simulation tools to design its vehicles and Exa’s Vice President of Ground Transportation Applications, Ales Alajbegovic, shared his thoughts on the Model 3’s aero innovations.
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Tesla’s direct sales fight heats up in Connecticut – 76% support Tesla according to a survey

Tesla is currently facing strong opposition from the dealership lobby in Connecticut over a new legislation that would allow the automaker to sell directly to consumers in the state. The bill SB3 is currently in consideration and awaiting a vote in the state Senate. It would enable Tesla to open up to 3 stores in the state.

Besides the dealership monopoly, Connecticut has been very friendly to Tesla, offering up the first Supercharging stations on the East coast, hosting a service center in Milford and an upcoming Gallery multi-purpose location in Greenwich.

This week Tesla published the results of a survey showing strong support for its direct sales business model in the state, but the Connecticut Automotive Retailers Association is challenging the relevance of the survey.
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Tesla President talks about a factory in China and increasing production capacity to satisfy Model 3 demand

Earlier this month, Tesla confirmed that it is currently working on increasing its production plans to minimize the wait for the Model 3 following the storm of reservations it received for the $35,000 all-electric sedan – approaching 400,000 cars as of the latest update. The vehicles are set to be manufactured at Tesla’s main factory in Fremont, California.

While Tesla plans to manufacture about 90,000 vehicles in 2016, the company always refers to the Fremont plant’s total capacity to be around 500,000 cars per year once optimized, which is what Toyota and GM were producing when they owned the factory, and it also plans to add more manufacturing capacity in other regions.
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Tesla plans to distance itself from luxury with cheaper/smaller 4th gen vehicle after the Model 3

Elon Musk’s “secret master plan” for Tesla has always been to offer less expensive and higher volume vehicles – going down market with each new generation. At the moment, Tesla is undoubtedly a luxury carmaker with its less expensive model currently selling for $71,500.

The automaker’s third generation platform – starting with the Model 3 at $35,000 – is the next step in Musk’s plan and will certainly expose Tesla vehicles to more people, but it remains a luxury vehicle or at least a mid-luxury vehicle comparable to a BMW 3 Series or Audi A4.
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Tesla confirms base Model 3 will have less than 60 kWh battery pack option, cost is below $190/kWh and falling

Tesla battery cells

Tesla doesn’t like to talk about its battery cost as it complicates an already complex supply chain with several suppliers, including long-time partner Panasonic, and new ones like LG and Samsung. But the company felt the need to comment this week following a new analysis of the Model 3’s cost by Jon Bereisa, CEO of Auto Lectrification and former chief engineer of the Chevy Volt program.

Colin Langan, a UBS analyst covering Tesla for the firm, hosted a call with Bereisa to gain some insights for its financial model of the company.
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Karma Automotive (formerly Fisker) hires Tesla’s lead interior designer

It appears there could be a change of pace in Tesla’s interior design team. While we recently reported that the automaker hired the lead designer behind the Porsche Mission E’s interior, we now learn that now two senior designers from Tesla’s interior team have left the company since the beginning of the year and that the latest to leave just joined competitor Karma Automotive this week.

Patrick Grimmel, Senior Interior Designer at Tesla from 2011 to 2016, left the automaker earlier this year to go back to freelancing, and Andre Franco Luis, Lead Interior Designer at Tesla from 2011 to 2016, left last month and now we learn that he joined Karma Automotive, formerly known as Fisker Automotive, as Interior Design Manager.
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Tesla will install more energy storage with Solarcity in 2016 than the USA installed in 2015

It looks like Tesla is about to change the battery game – this time by installing more energy storage capacity in 2016 with SolarCity alone than all of the USA installed in 2015. In a recent filing with the SEC, it was found that Tesla foresees an almost 10X increase in sales to SolarCity for behind the meter storage.

We recognized approximately $4.9 million in revenue from SolarCity during fiscal year 2015 for sales of energy storage products governed by this master supply agreement, and anticipate recognizing approximately $44.0 million in such revenues during fiscal year 2016.

Source

According to an analysis by GTM’s Ravi Manghan this revenue projection means Tesla expects to install approximately 116 MWh of behind the meter storage. In all of 2015, the United States installed about 76 MWh of behind the meter. Starting from a very low base, SolarCity and Tesla Energy doubled their battery installation volume last year. These were small installations at test locations for special customers, but that wall of ‘start up’ is already starting to fall.
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Tesla (TSLA) montreal

Tesla (TSLA) stock price target raised by Goldman Sachs on Model 3 orders

tesla montreal

Goldman Sachs analyst Patrick Archambault issued a new note to clients this morning to announce that he raised his price target on Tesla (TSLA) to $245.00 from $202.00 citing Model 3 orders which are reportedly approaching 400,000.

Tesla’s stock opened up over 1% this morning, even though Archambault’s updated price target is below the current trading price and he maintains his “neutral” rating.
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Tesla hires O’Neil CEO and former Nike exec to lead operations in Europe, Middle East and Africa

Last year, Tesla announced a restructuring of its sales leadership after it reassigned its Vice President of Global Sales and Service, Jerome Guillen, to a new role leading customer-satisfaction. Guillen later took a leave of absence from Tesla and the company hired Jon McNeill as President of Global Sales, but Tesla kept looking for new executives to lead sale operations in each of its main markets (NA, EU and Asia).

While Tesla filled the North American and Asian roles last year by hiring former Burberry executive Ganesh Srivats as Vice-President for North America Sales, and Ren Yuxiang as Vice-President for Asia-Pacific, now Electrek has learned that Tesla just filled the European role by hiring Willem Haitink, O’Neil CEO and former long-time Nike executive, to lead sales in Europe, the Middle East and Africa (EMEA).
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Tesla officially launches the ‘Destination Charging’ program in Europe with 150 new chargers

We have been talking about its imminent launch for weeks now, but finally it’s here. Tesla officially launched the ‘Destination Charging’ program in Europe with 150 new chargers this morning. You can see an excerpt of the new map above or the interactive map here.
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Tesla’s Autopilot lowers probability of having an accident by 50% based on early data, says Musk

Last week, Tesla CEO Elon Musk made an interesting comment that went mostly unnoticed during a talk in Norway. While talking with Minister of Transport and Communications Ketil Solvik-Olsen, Musk said that based on early data from the Autopilot program, Tesla’s semi-autonomous driving system, the probability of an accident happening is about 50% lower when the system is activated.
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Tesla President and hundreds of reservation holders attended Model X’s debut in China

Jon McNeill, Tesla’s President of Global Sales and Services, was in China this week for the Model X’s Asian debut in Beijing. Tesla organized an event with hundreds of Model X reservation holders ahead of the Beijing Auto Show next week.

The production version Model X was officially launched in the US in September last year in Fremont, California. Last month, the SUV made its European debut at the Geneva Motor Show, and this week it was China’s turn.
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Tesla is reportedly starting Model X production for European reservation holders

Bjørn Nyland, a Tesla vlogger based in Norway, won a free Founders series Model X through Tesla’s referral program. The limited edition status of his car will make him one of the first owner in Europe and he now reports that his SUV finally entered production this week.

Several other European Model X reservation holders are now reporting having received confirmation that their vehicles entered the production phase this week.
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Baidu opens self-driving car R&D center in Silicon Valley, hires Tesla Autopilot engineer

Baidu, China’s most popular search engine, like its US-based counterpart Google, is heavily investing in autonomous driving technologies and today it officially announced the launch of a self-driving car R&D center in Silicon Valley, right in Google’s backyard.

The company expects its team will grow to over 100 researchers and engineers by the end of the year. The company already moved several of its staff from its newly-created Autonomous Driving Unit (ADU) to Sunnyvale and recently hired a Tesla Autopilot software engineer.
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Tesla opens direct orders of up to 54 Powerpacks and reveals pricing

Today Tesla updated its ‘Tesla Energy’ website to include a lot more information about its commercial and utility-scale products, and even added a ‘Design Your Powerpack System‘ page with pricing information and an option to directly order a system of up to 54 Powerpacks (5.4 MWh).

The smallest order you can place for the stationary energy storage system is for 2 Powerpacks costing $47,000 each or $470/kWh. 
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Nissan wants Tesla Model 3 reservation holders to buy LEAFs, launches new ad campaign

There’s no denying that the Model 3 is already having an important impact on the auto industry even 18 months before it is set to enter production. The staggering number of reservations it received is sending a clear message to the industry that there’s demand for a compelling long-range electric car in the mid-luxury market.

Apparently, Nissan thinks that the LEAF fits the bill. Don’t get me wrong, the LEAF is an interesting car, but it is also the same price as the Model 3, clearly not a mid-luxury vehicle and the current version shouldn’t be considered “long-range”.

Nonetheless, Nissan just launched a new national ad campaign with a clear goal to try to convince some of the close to 400,000 Model 3 reservation holders to buy LEAFs instead.
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5 things to help you go green on Earth Day: solar starter kit, wind turbine, Tesla and trees

Today is the 46th Earth Day. Though from the perspective of the earth, it’s probably closer to its 1.6 trillionth day. Nonetheless, Earth Day is supposed to be an occasion to demonstrate your support for environmental protection.

You can show your support in very simple ways like using less energy or finally recycling those dead batteries that have been piling up in your junk drawer, or you can try to pick up some new habits and initiate yourself to new and greener technologies.
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Tesla hacker installs Gentoo and can now watch movies on the Model S’ 17-in display

For obvious safety reasons, most jurisdictions across the US and the world prohibit someone from driving a car if a “video monitor” is clearly visible from the driver’s seat. Hence why even though Tesla’s 17-in center display could certainly be capable of playing videos, the automaker disabled any video playing capabilities other than the video feed from the rear camera.

It didn’t stop a hacker who recently managed to install Gentoo, a Linux-based operating system, in her car and can now play videos directly from her Model S’ 17-in display.
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