Elon Musk’s “secret master plan” for Tesla has always been to offer less expensive and higher volume vehicles – going down market with each new generation. At the moment, Tesla is undoubtedly a luxury carmaker with its less expensive model currently selling for $71,500.

The automaker’s third generation platform – starting with the Model 3 at $35,000 – is the next step in Musk’s plan and will certainly expose Tesla vehicles to more people, but it remains a luxury vehicle or at least a mid-luxury vehicle comparable to a BMW 3 Series or Audi A4. expand full story