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Ferrari is engineering simulated engine sounds (like most legacy automakers) for its future EVs

Ferrari EV

According to a recent patent filing, supercar specialist Ferrari intends to implement unique engine noises in its upcoming EVs. It just needs to build them first. The patent includes a system that reproduces combustion engine noises that can be synced with the increased acceleration of the vehicle’s electric motor(s). While this may simply sound like another automaker trying to deliver nostalgia to Ferrari fans accustomed to the roar of combustion, there is an element of safety as well.

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Gorgeous all-electric Ferrari Testa Rossa J being auctioned off to commemorate 1958 Le Mans

Electric Ferrari

Past will meet future at Bonhams’ “Quail Auction” later this month, as an all-electric one-of-one Ferrari Testa Rosa J will be auctioned off with proceeds to support local youth in California. This 2022 EV is a scaled reproduction built and donated by The Little Car Company as a nod to one of the most iconic cars in Ferrari history. Check it out.

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For Lotus, electric is the ultimate technology for sports cars

Take note of Phil Popham’s words. The CEO of Lotus made it crystal clear this week that he believes that electric motors and batteries are the right technology for sports cars. Popham’s stance couldn’t be more different than what Ferrari executives believe: that EV technology is “not developed” enough for sports cars, much less a supercar.



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Not ready until 2025? LOL, here are 10 EVs that smoke Ferrari now

Enrico Galliera, Ferrari’s chief commercial officer, this week said that EV battery technology is “not developed enough” for a supercar. He said it will take at least until 2025 before Ferrari could produce an EV worthy of its brand. Mi scusi, Signore Galliera. Have you not seen these 10 EVs that, today and right now, put Ferrari’s internal combustion cars to shame?



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Atieva unveils ‘Edna’ and races the all-electric van against a Tesla Model S and a Ferrari [Video]

Atieva

Atieva, a well-funded electric car startup led on the engineering side by Peter Rawlinson, former Tesla VP and Model S Chief Engineer, introduced today its first prototype, Edna, an all-electric van with supercar-like performance.

The vehicle is used to showcase the company’s all-electric platform, which will be first commercialized in a luxury sedan and not a van, but in the meantime, Atieva benchmarked the van against a Ferrari and a Tesla Model S.

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Faraday Future hires a bunch of executives from legacy luxury automakers to lead marketing

marco-mattiacci-faraday-future-horizontal

Electric vehicle startup Faraday Future (FF) announced today the hiring of Marco Mattiacci, former President & CEO of Ferrari North America (2010 to 2014), as Global Chief Brand & Commercial Officer. Mattiacci is only the latest in a series of hires from legacy luxury automakers to lead Faraday’s marketing department.

The strategy gives a glimpse at the image the company, which as yet to present a vehicle aimed for production, will likely try to project in the EV market.

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Ferrari chairman believes Apple will build a car, calls Elon Musk ‘great marketer’ after Tesla dig

Apple CarPlay FerrariSpeaking today on CNBC, Ferrari chairman and Fiat Chrysler CEO Sergio Marchionne spoke affirmatively when asked if he believes Apple will make a car. The Ferrari boss explained that he believes the automobile space is one in which Apple can exhibit its skills, clarifying that he believes Apple will have a car assembled rather than building it on their own. Marchionne added that Apple has not approached Fiat for being its partner for assembling a car.

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