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Ferrari’s $640K Luce EV sells out 2026 allocation: ~500 units

Ferrari Luce electric car hero

Ferrari has already sold every Luce it plans to build in 2026. The automaker’s first electric car hit its full-year sales target — just under 500 units — in less than two months, the Financial Times reported.

That’s despite a brutal wave of design criticism and a €550,000 (~$640,000) starting price that lands the EV near the top of Ferrari’s lineup.

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Ferrari replaces marketing chief after Luce EV launch backlash

Ferrari Luce electric car hero

Ferrari has replaced its long-serving chief marketing and commercial officer, Enrico Galliera, just weeks after the rocky debut of the Luce, the automaker’s first electric car.

The company named former BMW Italy boss Massimiliano Di Silvestre as Galliera’s successor, effective July 1, after a launch that wiped roughly 8% off Ferrari’s stock in a single day.

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Ferrari CEO says Luce EV is ‘clocking up orders’ despite design backlash

Ferrari Luce electric car hero

Ferrari CEO Benedetto Vigna confirmed that the $640,000 Luce, the company’s first all-electric car, is already receiving orders from both existing and new customers. The order book extends toward the end of 2027, according to Bloomberg.

The announcement comes just days after the Luce’s Rome unveiling triggered a 6% stock drop and a brutal wave of design criticism online, with former Ferrari boss Luca di Montezemolo himself telling Italian media to “at least take the prancing horse off.”

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Ferrari Luce first look: going where combustion can’t follow

Ferrari Luce electric car hero

Ferrari unveiled the Luce today in Rome, completing a three-act reveal that started with specs last October and continued with the Jony Ive-designed interior in February. The Italian automaker flew me to Rome for the launch, and I got about 30 minutes to explore the vehicle up close, though I couldn’t drive it.

What I found was a car that challenges just about every assumption of what a Ferrari should look like, who should sit in it, and how it should sound, while being unmistakably, stubbornly Ferrari in the ways that matter most: emotions.

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Ferrari is rejecting fake engine noise for its first EV, and opts for ‘authentic’ motor sound

Ferrari has released details about its approach to powertrain sounds with its first electric vehicle, the Elettrica, and I am intrigued. If well-executed, I even think it might convince some petrolheads to give EVs a try.

In short, Ferrari is rejecting fake engine noise for its first EV and opts for an ‘authentic’ yet improved electric powertrain sound directly generated by the electric motors.

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Ferrari is launching its first EV later this year: Here’s a sneak peek of the electric supercar

Ferrari-first-EV-2025

Ferrari looks to shake up the market with its first all-electric vehicle, which will launch later this year. Ferrari confirmed plans to launch its first EV in October as one of six new vehicles debuting in 2025. Ahead of its official debut, the new electric car was spotted testing out in public. Check out a sneak peek of it below.

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A new electric ‘supercar sedan’ is coming from former Lamborghini, Ferrari execs

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Aiming to be the “Italian redefinition of electric mobility,” AEHRA is a new global ultra-premium EV mobility brand. After recruiting talent from Lamborghini and Ferrari, AEHRA looks to disrupt the auto industry with Italian design and world-class engineering. AEHRA is launching two new EVs, including an electric “supercar sedan” and an SUV.

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