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Tesla: A guide from the original Roadster to today

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Tesla is a transportation and energy company. It sells vehicles under its 'Tesla Motors' division and stationary battery pack for home, commercial and utility-scale projects under its 'Tesla Energy' division.

Tesla

The history of Tesla

Sure, you now know Tesla as a Cerberus of energy innovation, software, and booming stock, but it wasn’t always the clean energy juggernaut we know today. In fact, Tesla as a company has overcome quite a few obstacles to get where it stands today as the most valuable automaker by market cap.

Tesla Inc. was founded in 2003 as Tesla Motors by Martin Eberhard and Marc Tarpenning. If you’ve been living on a deserted island or under a large rock the past 18 years, you may be surprised to hear that the company’s name is a tribute to inventor Nikola Tesla.

Regardless, Ian Wright joined Tesla shortly thereafter, and the three original employees were off to the races in search of funding.

That’s where Elon Musk comes in. In early 2004, Tesla Motors managed to raise $7.5 million in series A funding, including investor Musk, who contributed all but $1 million of that total.

As a result, Musk joined the company as chairman of the board. J. B. Straubel, now of QuantumScape fame, joined Tesla in May 2004 as employee #5. As a result of the first of many controversies surrounding the company, a 2009 lawsuit settlement allows all five of the original employees to call themselves co-founders.

Elon Musk

After an early investment and a role at the company, Musk began spearheading public statements for Tesla while helping facilitate more funding.

This included several additional rounds, each garnering tens of millions of dollars. Musk openly discussed the company strategy of creating a sleek and stylish sports car to attract early adopters (and their wallets) before expanding production to more practical and affordable EVs with the cash flow to scale. This led to the introduction of Tesla’s flagship EV, the Roadster, which debuted as a prototype in the summer of 2006.

In 2007, cofounder Martin Eberhard was asked to step down as CEO by the board of directors, and by early 2008, neither Eberhard nor Tarpenning was still at Tesla. That is when Musk took over as CEO, a position he still holds today… along with “Technoking of Tesla.”

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The Roadster

The Tesla Roadster hit production in 2008 as the original electric vehicle to debut for the American automaker. It helped show that EVs could be carbon conscious and cool, helping pave the way for Tesla to develop and sell more practical and efficient vehicles.

Although it was a niche vehicle from a relatively unknown automaker at the time, The Roadster emerged as the first highway legal serial production BEV to use lithium-ion batteries. It was also the first fully-electric production vehicle to travel over 200 miles on a single charge.

Tesla ended up selling close to 2,500 first-generation Roadsters over the course of the four years it was in production. Small potatoes by today’s Tesla standards, but this Roadster remains the EV that put Tesla on the map and kicked in the door of an industry still very much focused on internal combustion engines. It remains a collector’s item for many as the original Tesla.

Used Roadsters remain coveted EVs and are still available on the used car market.

Model S, energy storage, and Model X

Tesla started to gain steam in 2010 when it purchased what would become its Fremont Factory to begin production on two new EVs. Later that year, Tesla launched an IPO on the NASDAQ as the first American automaker to do so in over 50 years.

After discontinuing The Roadster in early 2012, Tesla began production on its Model S sedan the following summer.

2015 proved to be another tremendous year for the automaker, as Tesla ventured into energy storage solutions with the introduction of its Powerwall for the home and Powerpack battery packs. Shortly thereafter, Tesla introduced its third EV: an SUV called the Model X.

Solar and Model 3

In 2016, Tesla acquired SolarCity, thus entering the solar energy game as well. It was at this point that the company dropped the “Motors” from its name, which includes solar and energy solutions in addition to electric vehicles.

Profits from previous EV models and new energy ventures allowed Tesla to scale and produce its Model 3 sedan, a mass-market EV that remains the most affordable option in the company fleet. Production issues plagued the entire production process on the Model 3, but Tesla was eventually able to deliver at a reasonable price, making it one of the best-selling EVs of all time in its short tenure.

Model Y and beyond

It would be three whole years before Tesla would deliver a new EV after the Model 3, but in March of 2020, The Model Y crossover emerged. Tesla continues to sell many of the two newly introduced EVs compared to the original S and X models, although both have seen a significant refresh this year.

For now, Tesla continues to expand its global production presence with two new Gigafactories on the way, along with three additional vehicles. This includes Cybertruck, the Tesla Semi, and a 2nd generation Roadster.

We will get deeper into those models a little later. For now, we will focus on Tesla’s current EV offerings.

Current Tesla EVs

As the company currently stands, Tesla has four electric vehicles in its fleet, varying in a number of ways — particularly in availability. In terms of sedans, Tesla has its veteran Model S and more consumer-friendly Model 3. The Model X sits as Tesla’s largest EV on the current market, while the Model Y is the company’s most recent offering as more of a smaller, crossover SUV.

Below is a breakdown of each vehicle in greater detail.

Model S

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The Model S sedan is Tesla’s longest-running EV in production to date. It made its official debut in 2012 after years as a prototype for the automaker. Since then, the sporty EV has reigned as the best-selling plug-in electric in both 2015 and 2016.

Sales of the veteran Tesla have slowed since the launch of the automaker’s more cost-friendly Model 3 and Model Y EVs, but the Model S still sits as a premier sedan that offers a variety of luxury and performance for those who can afford it. You can check out 2021 Model S pricing here.

The current Long Range trim can travel 405 miles on a single charge, hit a top speed of 155 mph, and tear from 0-60 mph in 3.1 seconds. Tesla recently revealed in its Model S refresh that the vehicle will now come in either a Plaid or Plaid+ trim with varied range.

Model S Plaid/Plaid+

Tesla originally claimed the Plaid+ will be able to travel an EPA estimated 520+ miles on a single charge compared to 390 miles on the regular old Plaid. Either tri-motor option can also reach a top speed of 200 mph, blowing a hole through the top speed previously held by its “ludicrous mode.” At 0-60 mph in under 2 seconds, this upcoming Tesla EV has already claimed the throne of quickest of any production car ever.

Originally the Plaid was scheduled to begin deliveries this spring with the Plaid+ to follow in late 2021. Those plans have since changed, however. In June, Elon Musk revealed that Tesla would be scrapping the Plaid+ Model S altogether, because no one needs more than 400 miles of range and the new Plaid, “is just so good.”

The Model S is Plaid is now available and has been delivering to customers. However, those who order now likely won’t see their delivery until 2022.

For those who were holding rezzies for the Plaid+, you may want to put that money toward a 2nd generation Roadster.

Here’s a quick catchup:

Tesla’s Model X

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Tesla’s Model X, its largest EV currently available, holds seniority as the automaker’s second-longest-running model on its assembly lines behind the Model S. While the Model X was originally unveiled in 2012, its first deliveries were not until the fall of 2015 due to production delays, particularly on its distinct Falcon Wing doors.

Shortly thereafter, the Model X quickly ranked as one of the top-selling plug-in EVs worldwide, although sales have since staggered a bit following the release of the less expensive Model 3 and Model Y. The Model X hadn’t seen any substantial overhauls since its initial rollout. That was until early this year when Tesla finally confirmed a refresh was, in fact, coming.

With the new refresh, the Model X will be soon available in either dual-motor AWD or a tri-motor Plaid option. The dual-motor Model X Long Range can travel 360 miles on a single charge (a slight downgrade of 11 miles from the previous Long Range Plus). That being said, it can still hit a top speed of 155 mph, and its 0-60 mph acceleration of 3.8 seconds is an improvement of .6 seconds compared to its previous version.

Model X Plaid

Additionally, Tesla has dropped the Performance trim Model X in favor of a tri-motor Plaid option. This version can travel an EPA estimated 340 miles, reach a top speed of 163 mph, and go 0-60 mph in 2.5 seconds.

Truthfully, this feels more like a rebranding than anything, as the Plaid powertrain offers nearly the same specs as the previous Performance trim. Plaid loses one mile of estimated range in exchange for .1 seconds saved on its 0-60. The top speed of 163 mph remains the same.

Those interested in the refreshed Model X will have to continue to wait, however, as the delivery times have been continually pushed throughout 2021. In fact, these models were originally scheduled to arrive in April of 2021, but both trims were pushed to deliver in January or February of 2022.

While some new versions of the Model X were recently spotted, delivery times are listed as May or June of 2022. Might want to check out versions of the Model X that are currently available for delivery.

Model 3

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From the early years after Tesla’s inception, CEO Elon Musk was candid about the automaker’s goal of providing quality EVs most consumers could afford to drive. With 2016’s announcement of its Model 3 sedan, Tesla came one step closer to its goal of an EV at $35,000.

After an encouraging number of early reservations were made for Tesla’s most affordable model to date, the Model 3 debuted in 2017. Since then, it has cruised comfortably in the fast lane of sales. The EV currently sits as the world’s best-selling all-electric vehicle and has accounted for a majority of the total Teslas sold in recent years.

Tesla (briefly) sold a $35,000 version of the Model 3 to hit a price point originally promised by Elon Musk in years leading up to the first delivery. Last November, however, Tesla quietly removed this option during a refresh for its 2021 model. For perspective, the current version sits at a purchase price of $41,990 for the Standard Range Plus trim with zero added features.

Tesla’s Model 3 currently sells three separate drivetrains to choose from, each offering various ranges and speeds based on a customer’s preferences (and budget). The most affordable trim, the Standard Range Plus, travels an EPA estimated 263 miles, has a top speed of 140 mph, and can travel 0-60 mph in 5.3 seconds.

Moving up the ladder to the Long Range trim, this version can travel 353 miles per charge and has a top speed of 145 mph. Furthermore, its 0-60 time is 4.2 seconds flat. The Performance Model 3, on the other hand, sheds 38 miles of range compared to the Long Range (315 miles) in favor of speed. This trim tops out at 162 mph and can dart 0-60 mph in just 3.1 seconds.

Tesla’s Model Y

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Tesla unveiled its Model Y in 2019 as a smaller, crossover version of its larger and more established Model X mid-size SUV. After beginning deliveries to customers in March of 2020, the Model Y remains the newborn in the Tesla family but has still managed to make a significant splash in sales during its short tenure on the EV market.

Last fall, Tesla CEO Elon Musk nixed a Standard Range Model Y option but still promised a rear-wheel-drive (RWD) Long Range Model Y to follow. It then appeared that Tesla had gone back to Standard Range RWD Model Y, as it recently made this option available on its website. Almost as quickly as it was implemented, the Standard Range Model Y suddenly disappeared from Tesla’s website configurator.

Electrek later reported that the RWD Model Y will instead remain available as an “off menu” item because Musk was not satisfied with its 244-mile range. That being said, it did recently receive its official EPA rating as one of the most efficient EVs in the world.

Tesla’s newest EV now comes in two different dual-motor AWD trims: Long Range and Performance. The current Long Range trim boasts an EPA estimated range of 326 miles, can reach a top speed of 135 mph, and can accelerate from 0-60 mph in 4.8 seconds. Its Performance trim can travel 303 miles on a single charge, tops out at 155 mph, and can do 0-60 in 3.5 seconds. The EV also houses 68 cubic feet of cargo space.

Upcoming Tesla EVs

The following EVs have been long promised by Tesla (some more than others) but are all seemingly on the cusp of full production… at least we all hope.

Cybertruck

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The upcoming Cybertruck is Tesla’s modern (albeit futuristic) take on the pickup truck, one of the last vehicles on the road to see successful electrification. Cybertruck is also only the second major Tesla vehicle outside the mainline S, 3, X, Y lineup, second only to the aforementioned 1st generation Roadster.

Cybertruck was unveiled in November of 2019 via a glass-shattering Tesla reveal, showcasing unique design and performance. The exterior is comprised of an exoskeleton of 30x cold-rolled stainless-steel structural skin and Tesla armored glass for its windows.

Updates on the Cybertruck were somewhat slow-moving after the unveiling — a solar roof option will offer an additional 15 miles of range each day, and a matte black exterior has also been confirmed. Regardless, the hype is real; Tesla tallied over 250,000 pre-orders in the first week. By February 2020, they were at half a million.

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Powertrain variations

Cybertruck is currently slotted to arrive in three different powertrain options. A single motor RWD version will debut last in late 2022 and will offer an EPA estimated range of 250+ miles, travel 0-60 mph in under 6.5 seconds, and carry a towing capacity of 7,500+ lbs.

The dual-motor powertrain comes with AWD and a range of 300+ miles on top of 10,000+ lbs. towing capacity. This trim can travel 0-60 mph in under 4.5 seconds too.

Last and far from least is the top tier, tri-motor Cybertruck, boasting an EPA range of over 500 miles, 14,000+ towing capacity, and a 0-60 mph time under 2.9 seconds. Did we mention it has three motors?

The dual and tri-motor Cybertrucks were originally listed as delivering in late 2021 on Tesla’s website. However, Elon Musk recently shared what many had previously expected – the Cybertruck has now been delayed to 2022.

Although it has been delayed, Elon Musk as exclaimed that Cybertruck will be “a glitch in the matrix.”

Most recently, Tesla has removed the Cybertruck specs and pricing from its website entirely. Not good. That being said, a more recent product design has been spotted.

Check out our Cybertruck guide for all the latest details in one place.

Tesla Semi

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The Tesla Semi promises to be the first commercial offering from the automaker and a workhorse at that. First unveiled in November of 2017, the Semi features a unique, centrally positioned driver’s seat led by four rear powertrains.

Tesla’s website lists the Semi with either a 300- or 500-mile range, depending on the battery pack, but Musk has previously stated the truck will eventually have up to 621 miles of range. The trucks are also listed at a starting price of $150,000-$180,000 depending on battery size and promise owners gas savings over $200,000.

After its unveiling, the Semi was scheduled to arrive on roads in 2019 before being pushed to low-volume production in 2020. During a 2020 Q1 results call, Tesla again shifted its delivery window to 2021. Despite multiple delays, Tesla has seen interest from major companies like Budweiser, Walmart, and UPS. Furthermore, the company plans to deliver 15 Semis to PepsiCo later this year.

The Semi trucks are currently being produced at Tesla’s Nevada Gigafactory, which recently added a new production line with a goal of producing five trucks a week. Next, Tesla will move its Semi production to Austin when its Gigfactory Texas is complete later this year. For now, however, the focus will be on service technicians and infrastructure between Tesla’s Fremont Factory and Gigafactory Nevada.

Tesla Semi remains in the prototype stage, although those recently spotted appear to be updated versions of the original 2017 prototypes. At this point, Tesla is moving ever closer to finally reaching full-fledged production on its Semi trucks in 2021… but they’ve been wrong before.

Second-generation Roadster

To pay homage to its original trailblazing EV, Tesla is releasing a second-generation Roadster with groundbreaking specs, which may include the unconfirmed potential to hover.

According to Tesla’s CEO, the Roadster redux will reach a 620-mile range and zoom from 0-60 mph in 1.9 seconds. Musk even teased that these are the “base specs,” hinting at even better performance. Tesla’s website is currently taking reservations for the new Roadster, as well as a variation called the Founders Series Roadster.

It remains unclear what the extra $50,000 for the Founders Series will get consumers, but Tesla is only taking reservations for 1,000 total. That would make it a collector’s item and could explain the price bump. The Founders Series Tesla Roadster costs $250,000, compared to a much more affordable $200,000 for the regular Gen. 2 Roadster.

When the revamped Roadster was first unveiled in 2017, Musk said it would deliver in 2020… then 2021. Then he admitted another Roadster delay to 2022, so Tesla could focus on the Cybertruck.

Most recently, Tesla admitted it is now targeting 2023 for the debut of the Gen. 2 Roadster, but that will only happen if the automaker doesn’t suffer long term effects of the global supply chain shortage, so that’s a big “if.”

Whenever it does deliver, IF it does deliver… it is sure to turn heads.

Tesla manufacturing facilities

While Tesla was founded and is headquartered in the US, it has since expanded its sales and production around the world. Currently, Tesla has three operational facilities in addition to its original Fremont Factory in California, with two more on the way.

Additionally, rumors are perpetually circulating about where Tesla might break ground next, including an additional factory in China or expansion to other parts of Asia like Japan, Korea, or possibly India. You can also check out our specific map of Tesla’s Gigafactories, both current and rumored.

  • Fremont Factory – California
  • Gigafactory 1 – Giga Nevada
  • Gigafactory 2 – Giga New York
  • Gigafactory 3 – Giga Shanghai
  • Gigafactory 4 – Giga Berlin (under construction)
  • Gigafactory 5 – Giga Texas (under construction)

Here’s the latest news on Tesla’s Gigafatories, in case you’ve missed it:

Other Tesla ventures

While Tesla began as an automotive company taking a software development approach to designing electric vehicles, it has since transcended that narrow scope into new technologies. As you’ll see below, Tesla’s focus on solar panels, energy storage, and its own network of charging stations has made it just as much of an energy company, if not more.

With advancements in autonomous driving technologies, Tesla is (maybe?) on the cusp of delivering Full Self-Driving (FSD) to customers. To that note, Musk recently said on a quarterly sales call that Tesla is becoming more of an AI and robotics company too.

Full Self-Driving (FSD) capabilities

FSD has been a carrot constantly dangled in front of Tesla fans since 2014, when the company first mentioned its Autopilot feature and potential capabilities. By the end of 2016, Tesla was confident it would be able to demonstrate full autonomy a year later. Unfortunately, that was not the case.

In fact, we still have seen hard evidence of full self-driving capabilities, although Tesla did roll out a beta version of the software to a select group in October of 2020.

This whole promise of FSD, along with multiple punts on deadlines, has led to controversy and debate amongst the EV community about whether Tesla’s approach to autonomous driving is even possible

Still, Tesla continues to roll out public beta versions of its Full Self-Driving tech, currently in version 10.7. Most recently the pricing was announced as an increase of $2k, now totaling $12,000 for the added capability.

Here’s some literature to get you up to speed:

Solar

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As previously mentioned, Tesla acquired SolarCity in 2016 and has been focused on becoming a one-stop-shop for all energy solutions since then. That being said, its solar rollout has been a bit haphazard.

When Tesla first unveiled its Solar Roof tiles, the product wasn’t actually complete yet, although the company had several design plans in its pipeline. Since then, Tesla has had issues bringing the solar panels to volume production and deployment, as it tried to test the longevity and make the installation quicker.

Last year, Tesla finally began to accelerate solar deployment, but the public has only seen one version of the tiles being installed on customer roofs so far, even though it was originally listed in four different styles. Many paying customers are still awaiting installation of their solar roofs, too.

Furthermore, the company has caught the ire of some customers as a result of price hikes and changes to policy, which now involves its Powerwall, too.

In 2021, the company has discontinued its solar subscription service that was originally announced over two years ago. This was previously the cheapest solar option for Tesla’s customers.

Most recently, Tesla is asking employees to fight back against a new tax proposal in California, one of its largest customer bases.

Here’s the latest:

Powerwall and Powerpack

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The Powerwall and Powerpack are rechargeable lithium-ion battery stationary energy storage products manufactured by Tesla Energy. The Powerwall is designed for home energy storage by storing electricity for solar self-consumption, time of use load shifting, and as a source of backup power. The larger Powerpack is specifically intended for commercial or electric utility grid use.

The company recently revealed a Powerwall 2 Plus went into production last November, leading to increases in capacity. So far, we have seen the first glimpses of the new Powerwall too. Here’s what we know so far.

Supercharger network

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The Tesla Supercharger exists as a combined network of proprietary charging stations developed and implemented by Tesla. As a result, the automaker doesn’t have to rely on third-party charging networks like most automakers producing electric vehicles currently do.

The Supercharger network was introduced in September 2012, beginning with six Supercharger stations. This debut coincided with the launch of Tesla’s Model S sedan, the first to utilize the new network.

Since then, the Supercharger network has grown to over 20,000 stalls worldwide within over 2,100 stations or hubs. This includes North America, Europe, Asia, and even the Arctic Circle. Tesla recently passed 1,000 Supercharger stations in North America alone.

The average station usually features about 10 Supercharger stalls, but some stations offer many more. For example, Tesla opened a 72-stall Supercharger station in Shanghai at the end of 2020, making it the world’s largest. Currently, Tesla is working through permitting for a 62-stall station on the west side of Los Angeles that could easily make it the largest in North America.

Most recently, Elon Musk revealed that the American automaker plans to upgrade its Supercharger network to support 300 kW faster charging.

For more information, visit our comprehensive Tesla Supercharger guide.

Tesla Bot

During the company’s AI Day in August of 2021, it released many details about its progress to develop AI technology to power its self-driving system. As expected, however there was a “one more thing” moment, and it was robots.

CEO Elon Musk shared plans to build a humanoid robot called Tesla Bot. Musk stated that Tesla already describes itself as the largest robotic company in the world, considering the capabilities of its vehicles to see and understand the world around them, and act on that data.

While Musk didn’t go into many details about the overall capabilities of the Bot, or what exact tasks it will be able to do, he did hint that the ultimate goal is for the robot to eventually replace most “dangerous, repetitive, and boring tasks.”

Here’s the latest news surrounding the Humanoid Bot:

Tesla FAQ

How much does a Tesla cost?

As you can see above, there are several different models and variations to each available to customers. Depending on the vehicle, the powertrain, down to the exterior color, all play a part in potential cost of a new Tesla. Everything you need to know is been compiled here for you:
How much is a Tesla? Your guide to Tesla prices

How long does it take to charge a Tesla?

Again, not a simple answer due to a number of factors. Where you are charging, what level of charger you are using, and what sort of output is available from that port are all common variables.

To better understand these charging levels and the differences between home and public chargers, you can check out the following guide:
How long does it take to charge a Tesla?

How much does it cost to charge a Tesla?

Another great question, but unfortunately another not so clear cut answer. Battery size, charging level, time of day, and charging efficiency can all affect how much or how little it will cost you to fully charge your EV. Luckily, we’ve broken it down further for you by each current model:
How much does it cost to charge a Tesla?

Can I lease a Tesla?

Sure can. However, we recommend doing your research to determine that a lease is the best option for you as opposed to buying

Check out our Tesla leasing guide here.

Analysts bullish on Tesla’s battery biz

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From Quartz: Tesla’s most disruptive product may not be its cars

Dougherty & Company analyst Andrea James (who has a buy recommendation on shares of Tesla) mentions grid storage, military operations and unmanned aerial vehicles as potential future applications for the batteries. “In our view, Tesla has always essentially been in the cell business,” she said in a note.

Morgan Stanley, which also is bullish on the stock, is even more ebullient. “We are witnessing the most disruptive intersection of manufacturing, innovation and capital experienced by the auto industry in more than a century,” gushed analyst Adam Jonas in a note. “Tesla may be in position to disrupt industries well beyond the realm of traditional auto manufacturing. It’s not just cars.”

It’s too early yet for me to think that Tesla is going to dominate the battery business and its been known for quite some time that lithium batteries are big business. But the higher level thought I have on this is that Tesla isn’t doing anything amazing or quickly. They are making good decisions and moving deliberately while the industries and companies of old are just watching it unfold seemingly unable to do anything about it.

Why isn’t GM or Samsung building a battery plant? Why isn’t Nissan rolling out a Supercharger network? Why is BMW’s i8 a golf cart with a sub 20 mile range when it is electric only?

Tesla Motors publishes its January 2014 Investor Presentation

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No battery ‘gigafactory’ information  yet but here’s the PDF. Notable is the $30,000-$35,000 base model price of the Gen 3 vehicle. Tesla’s traditionally only been able to hit the high side but so long as Federal Tax Credits are still around in 3 years, it should be a great deal especially with Tesla type specs. 
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Tesla gets its name back in China as CEO Elon Musk expects it to become Model S’s biggest market

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China is going to be big for Tesla according to CEO Elon Musk, who comes off a win in a Chinese court against a squatter who was trying to extort the automaker for its name. 

Tesla had resolved a trademark issue that had long prevented the company from using “Te Si La” – the Chinese name best known among Chinese consumers, which Tesla wanted to use in China. “We went to court and we won,” she said. “The court has given use right to use the name, which is why you see the Chinese name in our store now.” The name had been registered by a local businessman who had refused to give up the trademark. The U.S. company had started offering its popular Model S sedans in China, but with no Chinese language name.

We discussed the relatively low price earlier this week. Musk talked to Bloomberg on China:

Tesla’s billionaire co-founder and chief executive officer, will travel to China in late March to inaugurate the company’s entry there, he said in a phone interview.

For Tesla, “it could be as big as the U.S. market, maybe bigger. I don’t want to get overexcited about it,” Musk said yesterday. “Even without building there locally, it’s always going to be the second-biggest market after the U.S.”

After a rocky start ramping up Model S assembly in 2012, Palo Alto, California-based Tesla surprised analysts and investors this month when it said fourth-quarter deliveries were 20 percent above its target. Musk, 42, has pinned his goal of selling hundreds of thousands of electric autos annually to a global strategy in which China, Europe, Japan and other markets bolster its U.S. business.

If all goes well, Model S shipments to China can match U.S. sales by 2015, Musk said. “It’s not my firm prediction — it’s more like a low-fidelity guess.”

Expectations are high and Musk is certainly

Tesla roadtrips across Europe [Video]

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[youtube=http://www.youtube.com/watch?v=7F8cXHseMNc]

The new superchargers went up just a few days ago and there is already a roadtrip team doing some nice video work.

Tesla opens new Supercharger locations connecting the Netherlands, Germany, Switzerland, and Austria. Energized routes enable Model S customers to enjoy free, convenient, 100 percent electric trips on the German Autobahn and to destinations in the Alps.

Stateside, we’re just a few short of a transcontinental supercharger superhighway.

You can now drive across the country or the whole Eastern Seaboard on the Tesla Supercharged highway

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Tesla updated the Supercharger map again this morning and it now appears that all of the major gaps on the east coast (Savannah,Georgia) and the biggest cross country (Macedonia, OH, Wyoming) have been filled and it is now theoretically possible to drive a Tesla from Vancouver BC to San Diego California to Boston Massachusetts down to Miami Florida. Theoretically…if you are very easy on the accelerator.

Tesla hasn’t officially announced the milestone yet because that 302 mile Wyoming-Colorado jump is probably too big to drive without some range extending mode happening. The imminent Cheyenne, WY station should cut this to 164 miles. Also the altitude climb here is significant.

The Newark, Delaware to Somerset PA is 224 miles and  Somerset PA to Macedonia Ohio length is 171 miles so driving to Wyoming from Boston is now pretty doable with a 85kWh Model S.

Tesla’s Q4 financial results, where they are also expected to announce the battery giga-factory would be a good time to mention the transcontinental super(charger)highway. Tesla CEO Elon Musk is going to ride across the country with his 5 kids in March so there’s still lots of time to fill those gaps.

Maps of the 3 biggest cross country and two biggest East Coast gaps, below (or if you want to map out future stations which close these gaps, check out the TeslaWiki):
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Panasonic and Solar City would be likely partners in Tesla’s US Battery ‘Giga-factory’

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tesla-giga-factory-battery

Tesla CEO Elon Musk yesterday said that the company was partnering with other companies in building its battery Giga-factory, a plant that he said that is far larger than any other battery factory on earth. Why? If Tesla is going to go mas market with its Model E, it is going to need to get far more battery power than is available on earth right now.

Musk said they were looking for a US state where the factory was going to be built and would announce plans at next month’s Q4 earnings call. He also said Tesla would be partnering with ‘other companies’ on the plant.  Here’s why I think Tesla will partner with Solar City and Panasonic on the plant:


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Elon Musk just confirmed Tesla ‘giga-factory’ world’s largest battery plant to be built in US, announcement next month

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[youtube=http://www.youtube.com/watch?v=CR1HEA_2erc&start=500]

You have to wait almost to the end of this video but Tesla CEO Elon Musk confirms earlier plans to build the world’s largest battery factory in the US  at 8:37 in the video above.

..but so I’m very excited about our plans for… the the biggest battery plant in the world by far and we’ll do it in partnership with the with some other companies and that’s the shaping up really well…we’ll be talking about it next month… were making the final selection I among as to which state it’ll be an I in the next a month or so…

Musk discussed the needs to get to mass market electric vehicles in the November conference call where he stated that they would need to build the biggest battery factory ever built to meet demand.

Certainly people shouldn’t look at the X number of sales over four years and assume that that’s the number of cars that we will make. I think we will make towards the back end of that a lot more cars and so there needs to be other agreements with some combination of Panasonic, maybe with others. Panasonic is also our primary partner, but when it comes to the high volume third-generation vehicle it’s clear that there is going to need to be incremental production capacity created at this existing look today, so we are in the process of figuring that out and there is going to need to be some kind of giga factory built….

Well, like I said, this isn’t the right time to talk in detail about our plans for kind of a giga factory but except to say, obviously, we are acknowledging the fact that one needs to be built and we are looking at a variety of different locations. I don’t think permitting is going to be the driver here. This is going to be a very green factory. There going to be a lot of solar power. It’s going to have essentially zero emissions and there are no toxic elements that are going to come out of this factory and we will build in recycling capability right into the factory. So old packs would come in one side and get reprocessed as new packs. So a way to think of this is like a factory is the machine that works for machine and that itself has a version, just like you have a version of a product. It’s like a version of the factory. So we are trying to figure out what’s the right way to do version one at this giga factory and we want to be thoughtful about it and it is going to be a really giant facility, like say we are doing that something that’s comparable to all lithium-ion production in the world in one factory.

I’d also note that Musk referred to the Gen 3 car as the “Model E” for the first time even though both Tesla and Ford have registered trademarks for it.

Video from CNBC, below

When a recall isn’t a recall. Tesla is replacing plug adapters on charging cables

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Oh lordy. The press has gotten ahold of a lunker with its latest TESLA RECALL! meme. Unfortunately for the sensational, Tesla has already announced (last week) that it would be replacing the NEMA 14-50 adapters on its built-in charging cables (pictured above, circled). It also issued a software update that would step down charging if it had detected thermal resistance. Here’s the official letter (PDF).

It is the equivalent of Apple replacing its iPhone USB cable AC adapters.

All of this was in reaction to a garage fire that was likely caused by bad internal wiring (the investigation is still pending).

Today’s formal announcement says “recall” so the dimmer of us is running with that even though the facts on the ground are this:

  • No cars are being recalled or have to go anywhere.
  • Tesla will mail the $10 (guesstimate) adapter to customers
  • The press is not properly educated on electrical engineering concepts
  • Stock traders are. The “news” along with better than predicted production numbers has sent the stock upwards

https://twitter.com/elonmusk/status/423145289310953473

TSLA share price drops on news it is sending out replacement car chargers that will protect shoddy wiring

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fire_hazard-wiring-teslaI kid you not. Bloomberg:

The charger connectors, which tether Tesla-issued cables to wall outlets, will be mailed out in the next two weeks, Chief Executive Officer Elon Musk said in an interview today.

“These are very rare events, but occasionally the wiring isn’t done right,” Musk said. “We want people to have absolute comfort, so we’re going to be providing them with an upgraded adapter.”

Tesla fell 2.6 percent to $143.72 at 12:20 p.m.

Tesla also upgraded the Model S firmware last month to prevent cars from drawing too much power from inadequate wiring.

At first blush, you might be thinking (as I had) that this is silly. My house is wired properly so I shouldn’t ever have issues like the person in California whose garage caught on fire after a short in the wiring in November.

But what if you go to a vacation rental or visit the family/relatives for a weekend. Can you be sure that the electrician that did their wiring was competent?

Good on Tesla for covering this; ‘Short sighted’ on investors for seeing this as a sign of weakness and not strength.

Update: Press release follows:
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Tesla ends the year with 50 US superchargers and most of the East and West Coast covered

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What you are looking at above is the state of the Tesla Supercharger network on The last day of 2013/first day of 2014.  Tesla counts 50 Superchargers in the US (1 per state!) and another 14 in Europe. While Elon Musk originally planned to take his family on a Christmas holiday across the country, there are still some rather big holes to fill.

Those holes all fall in the “coming soon” category and if you take a look at this helpful 3rd party map, you can see a lot of the country is still being built.

Tesla taps another Apple manufacturing veteran to lead vehicle manufacturing technologies

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Tesla seems to be joining many other Silicon Valley companies in hiring employees away from Apple. Only weeks after poaching Apple Mac Hardware Vice President Doug Field to run Vehicle Design, we have discovered that Tesla has made another notable hire from the Cupertino tech giant: Rich Heley. He was hired away from Apple in November and joined Tesla in that same month, according to his LinkedIn profile:


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ExtremeTech reviews the Model S: “Go ahead”

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Another Tech site reviews the Model S. Conclusion?

Should you buy a Model S? Go ahead. It’s not your only car…

If you have the money, go ahead and get a Tesla. If you can spend $75,000 on car, odds are you already have another $75,000 car in your garage already, something like an Audi Q7 diesel. That takes care of range anxiety on really long trips, that or renting a combustion engine car for the weekend. With all respect to Tesla, I think the hassles of finding fast-charging stations are still a lot to deal with. The score currently reads: US gas stations 120,000 and slowly declining, Tesla Supercharging stations 44 and growing. On the New York to Boston and back trip, it was fun, especially chatting up other Tesla owners. Do it regularly and it could be a grind. But as more Supercharging stations become available, the hassle factor falls off, and for daily driving or weekend recreation trips, the 200-plus miles of range is more than enough.

ET Editors' Choice badgeThis is a car unlike no other. The same goes for the dealer network. Name one other vehicle that carries four plus cargo, that your neighbor doesn’t own except in Atherton, gets to 60 mph in as little as 4.5 seconds, has an LCD display big enough to be seen from low earth orbit, uses less than $10 worth of energy per fill-up when it’s not free, and — try this in your Porsche Cayenne — lets you slip into the HOV lane as a solo driver. You will be hooked.

I agree and I don’t think the “only car” angle is played up enough. Sure Tesla would like you to think that this can be your only car, and it probably could be if you live on the West Coast. But the reality is that most drivers have another car laying around for those trips into the Flyovers.

Tesla pushes back Supercharger station rollout moving Fall and Winter into “Coming Soon” category

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Screenshot 2013-12-03 20.03.15Tesla rejiggered its Supercharger map today moving Fall and Winter 2013 into a “Coming Soon” category. Fall is a few weeks from being over and it was clear Tesla wouldn’t be able to make the deadline on many of its stations, especially in the east coast where things have all but stalled in the Supercharger front. 
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TSLA stock up over 20 points on German clearance of Model S fires and Analyst optimism

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Last night after the market closed Tesla disclosed that the German Federal Motor Transport Authority (KRAFTFAHRT-BUNDESAMT) cleared Tesla of manufacturer-related defects in the three fires in recent months.  “Therefore, no further measures under the German Product Safety Act [Produktsicherheitsgesetz (ProdSG)] are deemed necessary.”

The assumption on Wall Street is that if the German Motor Transport Authority cleared Tesla, so would the NHTSA. German automotive standards are generally considered more stringent (and efficient) than that of the US.

Analysts jumped on the news and dialed the stock up.  The market responded with a 20 point gain after opening up 6 points and steady growth throughout the day.

Analyst’s words follow:
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Tesla CEO Elon Musk is Fortune’s Business Person of the Year

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Kind of a no-brainer IMO. Fortune doesn’t mention it but Musk has taken to social media and direct communication with the public unlike any CEO and certainly any Car/Aerospace CEO of our time. His honest and often overly transparent views have managed to turn media controversy into positives for the company.

Also throw in the fact that he’s CEO of two game-changing companies and the Chairman and largest stakeholder of another: Solar City….and if he wasn’t so busy, he’d be building a ultra high-speed hyperloop train connecting Los Angeles and San Francisco.

Also he doesn’t seem to be too terribly pretentious..and there you go.

FORTUNE NAMES ELON MUSK THE 2013 FORTUNE BUSINESSPERSON OF THE YEAR

FORTUNE’s 2013 List of the Top 50 People in Business Includes: The “Activist Investor” at #2; “Pony” Ma Huateng at #3; Angela Ahrendts at #4; Jeff Bewkes and Reed Hastings tie for #5

Musk Tells FORTUNE Contributor and TED Curator Chris Anderson About the Early Years at Tesla and SpaceX: “I thought the likeliest outcome was failure”

(New York, November 21, 2013) – Today, FORTUNE reveals its annual choice for Businessperson of the Year and names Elon Musk, CEO of Tesla Motors and SpaceX and Chairman of SolarCity, the 2013 FORTUNE Businessperson of the Year. Chris Anderson, TED Curator, writes the cover story on Musk, comparing him to Steve Jobs. FORTUNE also reveals its list of the Top 50 People in Business for 2013, which includes Pony Ma, Angela Ahrendts, Jeff Bezos, Larry Page, Warren Buffett, Marissa Mayer, Mark Zuckerberg and Jack Dorsey. FORTUNE Editors write: “Fortune’s annual list is filled with executives who defied expectations (buying a newspaper, leaving luxury for Apple), executed big turnarounds, and delivered stellar results for their shareholders.”

Adam Lashinsky writes the blurb:

Tesla, SpaceX, SolarCity

–Cultural impact
–No. 1 revenue gainer
–No. 2 stock price gainer

It is no Secret that Elon Musk is a triple threat: The co-founder of PayPal has gone on to disrupt aeronautics with Space Exploration Technologies, known as SpaceX; shake up the auto business with Tesla Motors; and retool the energy sector with SolarCity. (He is CEO of the first two companies and chairman and largest shareholder of the third.) But 2013 was an especially notable year for Musk, as investors and consumers wholeheartedly embraced his ideas and vision. After a rocky start a decade ago, Tesla has emerged to become the world’s most prominent maker of all-electric cars. Revenue at Tesla is up more than 12-fold for the first three quarters of the year, and the company is on track to top $2 billion in sales in 2013. The stock is up more than fourfold year to date, and that’s after giving back some gains when recent vehicle sales missed some analysts’ estimates. (A series of troubling car battery fires has not helped.) And just as SpaceX has helped reignite interest in space exploration, Musk’s plans for a “hyperloop” between San Francisco and Los Angeles got Americans buzzing about ultra-high-speed transit when Musk released his design plans in August. Musk’s creations have already made him tremendously wealthy — Bloomberg Wealth says he is worth $7.7 billion — but it is his audacity and tenacity that make him Fortune’s Businessperson of the Year.

Not terribly surprising considering the year and the press. Congrats!
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Tesla CEO Elon Musk takes to the Blog to set record straight on fires with 3-step plan

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As reported this weekend, Tesla has announced that it has removed the Air Suspension lowering as part of a three step plan to deal with the media attention. The whole Blog post is worth a read but here are the important bits:

First, we have rolled out an over-the-air update to the air suspension that will result in greater ground clearance at highway speeds. To be clear, this is about reducing the chances of underbody impact damage, not improving safety. The theoretical probability of a fire injury is already vanishingly small and the actual number to date is zero. Another software update expected in January will give the driver direct control of the air suspension ride height transitions.

Second, we have requested that the National Highway Traffic Safety Administration conduct a full investigation as soon as possible into the fire incidents. While we think it is highly unlikely, if something is discovered that would result in a material improvement in occupant fire safety, we will immediately apply that change to new cars and offer it as a free retrofit to all existing cars. Given that the incidence of fires in the Model S is far lower than combustion cars and that there have been no resulting injuries, this did not at first seem like a good use of NHTSA’s time compared to the hundreds of gasoline fire deaths per year that warrant their attention. However, there is a larger issue at stake: if a false perception about the safety of electric cars is allowed to linger, it will delay the advent of sustainable transport and increase the risk of global climate change, with potentially disastrous consequences worldwide. That cannot be allowed to happen.

Third, to reinforce how strongly we feel about the low risk of fire in our cars, we will be amending our warranty policy to cover damage due to a fire, even if due to driver error. Unless a Model S owner actively tries to destroy the car, they are covered. Our goal here is to eliminate any concern about the cost of such an event and ensure that over time the Model S has the lowest insurance cost of any car at our price point. Either our belief in the safety of our car is correct and this is a minor cost or we are wrong, in which case the right thing is for Tesla to bear the cost rather than the car buyer.

TSLA shares are again down in morning pre-market trading.

Injuries reported at Tesla factory in Fremont from aluminum casting press

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Official statement from Tesla Motors, on what happened today:

“There was a failure in a low pressure aluminum casting press. Three employees were injured by hot metal from that press. We are making sure that they receive the best possible care.”

It isn’t certain if there was a fire at all, though there were many reports of a fire based on the fire trucks on the scene (which were likely precautionary).

Scenes from the factory below:
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