Tesla now offers test drives out of Harrods in London

Tesla Harrods LondonTesla announced today via Instagram that  the company now offers test drives out of Harrods, a popular upmarket department store in London. The company claims to be the first automotive manufacturer to offer test drives out of the store.

The location has been popular in the past with high-end car manufacturers such as Rolls-Royce, Aston Martin and even Fisker, but they seem to have only displayed their vehicles at the store without necessarily offering test drives, which means Tesla’s claim might stand.

On its website, the company lists a “Pop-up Store” location at the store on Brompton Road.

Based on registration data, Tesla delivered 541 cars in the UK during the firs 9 months of the year, making it a relatively small market for the company in Europe, but some expect Tesla’s sales to significantly increase in the country. Credit Suisse analyst Dan Galves recently predicted an incremental sale increase of 1,000 units in the UK versus the third quarter 2015.

In related news, Tesla also recently hired a former Apple store architect working from London.

FTC: We use income earning auto affiliate links. More.

Stay up to date with the latest content by subscribing to Electrek on Google News. You’re reading Electrek— experts who break news about Tesla, electric vehicles, and green energy, day after day. Be sure to check out our homepage for all the latest news, and follow Electrek on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our YouTube channel for the latest reviews.



Avatar for Fred Lambert Fred Lambert

Fred is the Editor in Chief and Main Writer at Electrek.

You can send tips on Twitter (DMs open) or via email: fred@9to5mac.com

Through Zalkon.com, you can check out Fred’s portfolio and get monthly green stock investment ideas.