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Tesla: A guide from the original Roadster to today

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Tesla is a transportation and energy company. It sells vehicles under its 'Tesla Motors' division and stationary battery pack for home, commercial and utility-scale projects under its 'Tesla Energy' division.

Tesla

The history of Tesla

Sure, you now know Tesla as a Cerberus of energy innovation, software, and booming stock, but it wasn’t always the clean energy juggernaut we know today. In fact, Tesla as a company has overcome quite a few obstacles to get where it stands today as the most valuable automaker by market cap.

Tesla Inc. was founded in 2003 as Tesla Motors by Martin Eberhard and Marc Tarpenning. If you’ve been living on a deserted island or under a large rock the past 18 years, you may be surprised to hear that the company’s name is a tribute to inventor Nikola Tesla.

Regardless, Ian Wright joined Tesla shortly thereafter, and the three original employees were off to the races in search of funding.

That’s where Elon Musk comes in. In early 2004, Tesla Motors managed to raise $7.5 million in series A funding, including investor Musk, who contributed all but $1 million of that total.

As a result, Musk joined the company as chairman of the board. J. B. Straubel, now of QuantumScape fame, joined Tesla in May 2004 as employee #5. As a result of the first of many controversies surrounding the company, a 2009 lawsuit settlement allows all five of the original employees to call themselves co-founders.

Elon Musk

After an early investment and a role at the company, Musk began spearheading public statements for Tesla while helping facilitate more funding.

This included several additional rounds, each garnering tens of millions of dollars. Musk openly discussed the company strategy of creating a sleek and stylish sports car to attract early adopters (and their wallets) before expanding production to more practical and affordable EVs with the cash flow to scale. This led to the introduction of Tesla’s flagship EV, the Roadster, which debuted as a prototype in the summer of 2006.

In 2007, cofounder Martin Eberhard was asked to step down as CEO by the board of directors, and by early 2008, neither Eberhard nor Tarpenning was still at Tesla. That is when Musk took over as CEO, a position he still holds today… along with “Technoking of Tesla.”

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The Roadster

The Tesla Roadster hit production in 2008 as the original electric vehicle to debut for the American automaker. It helped show that EVs could be carbon conscious and cool, helping pave the way for Tesla to develop and sell more practical and efficient vehicles.

Although it was a niche vehicle from a relatively unknown automaker at the time, The Roadster emerged as the first highway legal serial production BEV to use lithium-ion batteries. It was also the first fully-electric production vehicle to travel over 200 miles on a single charge.

Tesla ended up selling close to 2,500 first-generation Roadsters over the course of the four years it was in production. Small potatoes by today’s Tesla standards, but this Roadster remains the EV that put Tesla on the map and kicked in the door of an industry still very much focused on internal combustion engines. It remains a collector’s item for many as the original Tesla.

Used Roadsters remain coveted EVs and are still available on the used car market.

Model S, energy storage, and Model X

Tesla started to gain steam in 2010 when it purchased what would become its Fremont Factory to begin production on two new EVs. Later that year, Tesla launched an IPO on the NASDAQ as the first American automaker to do so in over 50 years.

After discontinuing The Roadster in early 2012, Tesla began production on its Model S sedan the following summer.

2015 proved to be another tremendous year for the automaker, as Tesla ventured into energy storage solutions with the introduction of its Powerwall for the home and Powerpack battery packs. Shortly thereafter, Tesla introduced its third EV: an SUV called the Model X.

Solar and Model 3

In 2016, Tesla acquired SolarCity, thus entering the solar energy game as well. It was at this point that the company dropped the “Motors” from its name, which includes solar and energy solutions in addition to electric vehicles.

Profits from previous EV models and new energy ventures allowed Tesla to scale and produce its Model 3 sedan, a mass-market EV that remains the most affordable option in the company fleet. Production issues plagued the entire production process on the Model 3, but Tesla was eventually able to deliver at a reasonable price, making it one of the best-selling EVs of all time in its short tenure.

Model Y and beyond

It would be three whole years before Tesla would deliver a new EV after the Model 3, but in March of 2020, The Model Y crossover emerged. Tesla continues to sell many of the two newly introduced EVs compared to the original S and X models, although both have seen a significant refresh this year.

For now, Tesla continues to expand its global production presence with two new Gigafactories on the way, along with three additional vehicles. This includes Cybertruck, the Tesla Semi, and a 2nd generation Roadster.

We will get deeper into those models a little later. For now, we will focus on Tesla’s current EV offerings.

Current Tesla EVs

As the company currently stands, Tesla has four electric vehicles in its fleet, varying in a number of ways — particularly in availability. In terms of sedans, Tesla has its veteran Model S and more consumer-friendly Model 3. The Model X sits as Tesla’s largest EV on the current market, while the Model Y is the company’s most recent offering as more of a smaller, crossover SUV.

Below is a breakdown of each vehicle in greater detail.

Model S

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The Model S sedan is Tesla’s longest-running EV in production to date. It made its official debut in 2012 after years as a prototype for the automaker. Since then, the sporty EV has reigned as the best-selling plug-in electric in both 2015 and 2016.

Sales of the veteran Tesla have slowed since the launch of the automaker’s more cost-friendly Model 3 and Model Y EVs, but the Model S still sits as a premier sedan that offers a variety of luxury and performance for those who can afford it. You can check out 2021 Model S pricing here.

The current Long Range trim can travel 405 miles on a single charge, hit a top speed of 155 mph, and tear from 0-60 mph in 3.1 seconds. Tesla recently revealed in its Model S refresh that the vehicle will now come in either a Plaid or Plaid+ trim with varied range.

Model S Plaid/Plaid+

Tesla originally claimed the Plaid+ will be able to travel an EPA estimated 520+ miles on a single charge compared to 390 miles on the regular old Plaid. Either tri-motor option can also reach a top speed of 200 mph, blowing a hole through the top speed previously held by its “ludicrous mode.” At 0-60 mph in under 2 seconds, this upcoming Tesla EV has already claimed the throne of quickest of any production car ever.

Originally the Plaid was scheduled to begin deliveries this spring with the Plaid+ to follow in late 2021. Those plans have since changed, however. In June, Elon Musk revealed that Tesla would be scrapping the Plaid+ Model S altogether, because no one needs more than 400 miles of range and the new Plaid, “is just so good.”

The Model S is Plaid is now available and has been delivering to customers. However, those who order now likely won’t see their delivery until 2022.

For those who were holding rezzies for the Plaid+, you may want to put that money toward a 2nd generation Roadster.

Here’s a quick catchup:

Tesla’s Model X

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Tesla’s Model X, its largest EV currently available, holds seniority as the automaker’s second-longest-running model on its assembly lines behind the Model S. While the Model X was originally unveiled in 2012, its first deliveries were not until the fall of 2015 due to production delays, particularly on its distinct Falcon Wing doors.

Shortly thereafter, the Model X quickly ranked as one of the top-selling plug-in EVs worldwide, although sales have since staggered a bit following the release of the less expensive Model 3 and Model Y. The Model X hadn’t seen any substantial overhauls since its initial rollout. That was until early this year when Tesla finally confirmed a refresh was, in fact, coming.

With the new refresh, the Model X will be soon available in either dual-motor AWD or a tri-motor Plaid option. The dual-motor Model X Long Range can travel 360 miles on a single charge (a slight downgrade of 11 miles from the previous Long Range Plus). That being said, it can still hit a top speed of 155 mph, and its 0-60 mph acceleration of 3.8 seconds is an improvement of .6 seconds compared to its previous version.

Model X Plaid

Additionally, Tesla has dropped the Performance trim Model X in favor of a tri-motor Plaid option. This version can travel an EPA estimated 340 miles, reach a top speed of 163 mph, and go 0-60 mph in 2.5 seconds.

Truthfully, this feels more like a rebranding than anything, as the Plaid powertrain offers nearly the same specs as the previous Performance trim. Plaid loses one mile of estimated range in exchange for .1 seconds saved on its 0-60. The top speed of 163 mph remains the same.

Those interested in the refreshed Model X will have to continue to wait, however, as the delivery times have been continually pushed throughout 2021. In fact, these models were originally scheduled to arrive in April of 2021, but both trims were pushed to deliver in January or February of 2022.

While some new versions of the Model X were recently spotted, delivery times are listed as May or June of 2022. Might want to check out versions of the Model X that are currently available for delivery.

Model 3

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From the early years after Tesla’s inception, CEO Elon Musk was candid about the automaker’s goal of providing quality EVs most consumers could afford to drive. With 2016’s announcement of its Model 3 sedan, Tesla came one step closer to its goal of an EV at $35,000.

After an encouraging number of early reservations were made for Tesla’s most affordable model to date, the Model 3 debuted in 2017. Since then, it has cruised comfortably in the fast lane of sales. The EV currently sits as the world’s best-selling all-electric vehicle and has accounted for a majority of the total Teslas sold in recent years.

Tesla (briefly) sold a $35,000 version of the Model 3 to hit a price point originally promised by Elon Musk in years leading up to the first delivery. Last November, however, Tesla quietly removed this option during a refresh for its 2021 model. For perspective, the current version sits at a purchase price of $41,990 for the Standard Range Plus trim with zero added features.

Tesla’s Model 3 currently sells three separate drivetrains to choose from, each offering various ranges and speeds based on a customer’s preferences (and budget). The most affordable trim, the Standard Range Plus, travels an EPA estimated 263 miles, has a top speed of 140 mph, and can travel 0-60 mph in 5.3 seconds.

Moving up the ladder to the Long Range trim, this version can travel 353 miles per charge and has a top speed of 145 mph. Furthermore, its 0-60 time is 4.2 seconds flat. The Performance Model 3, on the other hand, sheds 38 miles of range compared to the Long Range (315 miles) in favor of speed. This trim tops out at 162 mph and can dart 0-60 mph in just 3.1 seconds.

Tesla’s Model Y

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Tesla unveiled its Model Y in 2019 as a smaller, crossover version of its larger and more established Model X mid-size SUV. After beginning deliveries to customers in March of 2020, the Model Y remains the newborn in the Tesla family but has still managed to make a significant splash in sales during its short tenure on the EV market.

Last fall, Tesla CEO Elon Musk nixed a Standard Range Model Y option but still promised a rear-wheel-drive (RWD) Long Range Model Y to follow. It then appeared that Tesla had gone back to Standard Range RWD Model Y, as it recently made this option available on its website. Almost as quickly as it was implemented, the Standard Range Model Y suddenly disappeared from Tesla’s website configurator.

Electrek later reported that the RWD Model Y will instead remain available as an “off menu” item because Musk was not satisfied with its 244-mile range. That being said, it did recently receive its official EPA rating as one of the most efficient EVs in the world.

Tesla’s newest EV now comes in two different dual-motor AWD trims: Long Range and Performance. The current Long Range trim boasts an EPA estimated range of 326 miles, can reach a top speed of 135 mph, and can accelerate from 0-60 mph in 4.8 seconds. Its Performance trim can travel 303 miles on a single charge, tops out at 155 mph, and can do 0-60 in 3.5 seconds. The EV also houses 68 cubic feet of cargo space.

Upcoming Tesla EVs

The following EVs have been long promised by Tesla (some more than others) but are all seemingly on the cusp of full production… at least we all hope.

Cybertruck

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The upcoming Cybertruck is Tesla’s modern (albeit futuristic) take on the pickup truck, one of the last vehicles on the road to see successful electrification. Cybertruck is also only the second major Tesla vehicle outside the mainline S, 3, X, Y lineup, second only to the aforementioned 1st generation Roadster.

Cybertruck was unveiled in November of 2019 via a glass-shattering Tesla reveal, showcasing unique design and performance. The exterior is comprised of an exoskeleton of 30x cold-rolled stainless-steel structural skin and Tesla armored glass for its windows.

Updates on the Cybertruck were somewhat slow-moving after the unveiling — a solar roof option will offer an additional 15 miles of range each day, and a matte black exterior has also been confirmed. Regardless, the hype is real; Tesla tallied over 250,000 pre-orders in the first week. By February 2020, they were at half a million.

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Powertrain variations

Cybertruck is currently slotted to arrive in three different powertrain options. A single motor RWD version will debut last in late 2022 and will offer an EPA estimated range of 250+ miles, travel 0-60 mph in under 6.5 seconds, and carry a towing capacity of 7,500+ lbs.

The dual-motor powertrain comes with AWD and a range of 300+ miles on top of 10,000+ lbs. towing capacity. This trim can travel 0-60 mph in under 4.5 seconds too.

Last and far from least is the top tier, tri-motor Cybertruck, boasting an EPA range of over 500 miles, 14,000+ towing capacity, and a 0-60 mph time under 2.9 seconds. Did we mention it has three motors?

The dual and tri-motor Cybertrucks were originally listed as delivering in late 2021 on Tesla’s website. However, Elon Musk recently shared what many had previously expected – the Cybertruck has now been delayed to 2022.

Although it has been delayed, Elon Musk as exclaimed that Cybertruck will be “a glitch in the matrix.”

Most recently, Tesla has removed the Cybertruck specs and pricing from its website entirely. Not good. That being said, a more recent product design has been spotted.

Check out our Cybertruck guide for all the latest details in one place.

Tesla Semi

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The Tesla Semi promises to be the first commercial offering from the automaker and a workhorse at that. First unveiled in November of 2017, the Semi features a unique, centrally positioned driver’s seat led by four rear powertrains.

Tesla’s website lists the Semi with either a 300- or 500-mile range, depending on the battery pack, but Musk has previously stated the truck will eventually have up to 621 miles of range. The trucks are also listed at a starting price of $150,000-$180,000 depending on battery size and promise owners gas savings over $200,000.

After its unveiling, the Semi was scheduled to arrive on roads in 2019 before being pushed to low-volume production in 2020. During a 2020 Q1 results call, Tesla again shifted its delivery window to 2021. Despite multiple delays, Tesla has seen interest from major companies like Budweiser, Walmart, and UPS. Furthermore, the company plans to deliver 15 Semis to PepsiCo later this year.

The Semi trucks are currently being produced at Tesla’s Nevada Gigafactory, which recently added a new production line with a goal of producing five trucks a week. Next, Tesla will move its Semi production to Austin when its Gigfactory Texas is complete later this year. For now, however, the focus will be on service technicians and infrastructure between Tesla’s Fremont Factory and Gigafactory Nevada.

Tesla Semi remains in the prototype stage, although those recently spotted appear to be updated versions of the original 2017 prototypes. At this point, Tesla is moving ever closer to finally reaching full-fledged production on its Semi trucks in 2021… but they’ve been wrong before.

Second-generation Roadster

To pay homage to its original trailblazing EV, Tesla is releasing a second-generation Roadster with groundbreaking specs, which may include the unconfirmed potential to hover.

According to Tesla’s CEO, the Roadster redux will reach a 620-mile range and zoom from 0-60 mph in 1.9 seconds. Musk even teased that these are the “base specs,” hinting at even better performance. Tesla’s website is currently taking reservations for the new Roadster, as well as a variation called the Founders Series Roadster.

It remains unclear what the extra $50,000 for the Founders Series will get consumers, but Tesla is only taking reservations for 1,000 total. That would make it a collector’s item and could explain the price bump. The Founders Series Tesla Roadster costs $250,000, compared to a much more affordable $200,000 for the regular Gen. 2 Roadster.

When the revamped Roadster was first unveiled in 2017, Musk said it would deliver in 2020… then 2021. Then he admitted another Roadster delay to 2022, so Tesla could focus on the Cybertruck.

Most recently, Tesla admitted it is now targeting 2023 for the debut of the Gen. 2 Roadster, but that will only happen if the automaker doesn’t suffer long term effects of the global supply chain shortage, so that’s a big “if.”

Whenever it does deliver, IF it does deliver… it is sure to turn heads.

Tesla manufacturing facilities

While Tesla was founded and is headquartered in the US, it has since expanded its sales and production around the world. Currently, Tesla has three operational facilities in addition to its original Fremont Factory in California, with two more on the way.

Additionally, rumors are perpetually circulating about where Tesla might break ground next, including an additional factory in China or expansion to other parts of Asia like Japan, Korea, or possibly India. You can also check out our specific map of Tesla’s Gigafactories, both current and rumored.

  • Fremont Factory – California
  • Gigafactory 1 – Giga Nevada
  • Gigafactory 2 – Giga New York
  • Gigafactory 3 – Giga Shanghai
  • Gigafactory 4 – Giga Berlin (under construction)
  • Gigafactory 5 – Giga Texas (under construction)

Here’s the latest news on Tesla’s Gigafatories, in case you’ve missed it:

Other Tesla ventures

While Tesla began as an automotive company taking a software development approach to designing electric vehicles, it has since transcended that narrow scope into new technologies. As you’ll see below, Tesla’s focus on solar panels, energy storage, and its own network of charging stations has made it just as much of an energy company, if not more.

With advancements in autonomous driving technologies, Tesla is (maybe?) on the cusp of delivering Full Self-Driving (FSD) to customers. To that note, Musk recently said on a quarterly sales call that Tesla is becoming more of an AI and robotics company too.

Full Self-Driving (FSD) capabilities

FSD has been a carrot constantly dangled in front of Tesla fans since 2014, when the company first mentioned its Autopilot feature and potential capabilities. By the end of 2016, Tesla was confident it would be able to demonstrate full autonomy a year later. Unfortunately, that was not the case.

In fact, we still have seen hard evidence of full self-driving capabilities, although Tesla did roll out a beta version of the software to a select group in October of 2020.

This whole promise of FSD, along with multiple punts on deadlines, has led to controversy and debate amongst the EV community about whether Tesla’s approach to autonomous driving is even possible

Still, Tesla continues to roll out public beta versions of its Full Self-Driving tech, currently in version 10.7. Most recently the pricing was announced as an increase of $2k, now totaling $12,000 for the added capability.

Here’s some literature to get you up to speed:

Solar

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As previously mentioned, Tesla acquired SolarCity in 2016 and has been focused on becoming a one-stop-shop for all energy solutions since then. That being said, its solar rollout has been a bit haphazard.

When Tesla first unveiled its Solar Roof tiles, the product wasn’t actually complete yet, although the company had several design plans in its pipeline. Since then, Tesla has had issues bringing the solar panels to volume production and deployment, as it tried to test the longevity and make the installation quicker.

Last year, Tesla finally began to accelerate solar deployment, but the public has only seen one version of the tiles being installed on customer roofs so far, even though it was originally listed in four different styles. Many paying customers are still awaiting installation of their solar roofs, too.

Furthermore, the company has caught the ire of some customers as a result of price hikes and changes to policy, which now involves its Powerwall, too.

In 2021, the company has discontinued its solar subscription service that was originally announced over two years ago. This was previously the cheapest solar option for Tesla’s customers.

Most recently, Tesla is asking employees to fight back against a new tax proposal in California, one of its largest customer bases.

Here’s the latest:

Powerwall and Powerpack

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The Powerwall and Powerpack are rechargeable lithium-ion battery stationary energy storage products manufactured by Tesla Energy. The Powerwall is designed for home energy storage by storing electricity for solar self-consumption, time of use load shifting, and as a source of backup power. The larger Powerpack is specifically intended for commercial or electric utility grid use.

The company recently revealed a Powerwall 2 Plus went into production last November, leading to increases in capacity. So far, we have seen the first glimpses of the new Powerwall too. Here’s what we know so far.

Supercharger network

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The Tesla Supercharger exists as a combined network of proprietary charging stations developed and implemented by Tesla. As a result, the automaker doesn’t have to rely on third-party charging networks like most automakers producing electric vehicles currently do.

The Supercharger network was introduced in September 2012, beginning with six Supercharger stations. This debut coincided with the launch of Tesla’s Model S sedan, the first to utilize the new network.

Since then, the Supercharger network has grown to over 20,000 stalls worldwide within over 2,100 stations or hubs. This includes North America, Europe, Asia, and even the Arctic Circle. Tesla recently passed 1,000 Supercharger stations in North America alone.

The average station usually features about 10 Supercharger stalls, but some stations offer many more. For example, Tesla opened a 72-stall Supercharger station in Shanghai at the end of 2020, making it the world’s largest. Currently, Tesla is working through permitting for a 62-stall station on the west side of Los Angeles that could easily make it the largest in North America.

Most recently, Elon Musk revealed that the American automaker plans to upgrade its Supercharger network to support 300 kW faster charging.

For more information, visit our comprehensive Tesla Supercharger guide.

Tesla Bot

During the company’s AI Day in August of 2021, it released many details about its progress to develop AI technology to power its self-driving system. As expected, however there was a “one more thing” moment, and it was robots.

CEO Elon Musk shared plans to build a humanoid robot called Tesla Bot. Musk stated that Tesla already describes itself as the largest robotic company in the world, considering the capabilities of its vehicles to see and understand the world around them, and act on that data.

While Musk didn’t go into many details about the overall capabilities of the Bot, or what exact tasks it will be able to do, he did hint that the ultimate goal is for the robot to eventually replace most “dangerous, repetitive, and boring tasks.”

Here’s the latest news surrounding the Humanoid Bot:

Tesla FAQ

How much does a Tesla cost?

As you can see above, there are several different models and variations to each available to customers. Depending on the vehicle, the powertrain, down to the exterior color, all play a part in potential cost of a new Tesla. Everything you need to know is been compiled here for you:
How much is a Tesla? Your guide to Tesla prices

How long does it take to charge a Tesla?

Again, not a simple answer due to a number of factors. Where you are charging, what level of charger you are using, and what sort of output is available from that port are all common variables.

To better understand these charging levels and the differences between home and public chargers, you can check out the following guide:
How long does it take to charge a Tesla?

How much does it cost to charge a Tesla?

Another great question, but unfortunately another not so clear cut answer. Battery size, charging level, time of day, and charging efficiency can all affect how much or how little it will cost you to fully charge your EV. Luckily, we’ve broken it down further for you by each current model:
How much does it cost to charge a Tesla?

Can I lease a Tesla?

Sure can. However, we recommend doing your research to determine that a lease is the best option for you as opposed to buying

Check out our Tesla leasing guide here.

Tesla pushes back Supercharger station rollout moving Fall and Winter into “Coming Soon” category

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Screenshot 2013-12-03 20.03.15Tesla rejiggered its Supercharger map today moving Fall and Winter 2013 into a “Coming Soon” category. Fall is a few weeks from being over and it was clear Tesla wouldn’t be able to make the deadline on many of its stations, especially in the east coast where things have all but stalled in the Supercharger front. 
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TSLA stock up over 20 points on German clearance of Model S fires and Analyst optimism

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Last night after the market closed Tesla disclosed that the German Federal Motor Transport Authority (KRAFTFAHRT-BUNDESAMT) cleared Tesla of manufacturer-related defects in the three fires in recent months.  “Therefore, no further measures under the German Product Safety Act [Produktsicherheitsgesetz (ProdSG)] are deemed necessary.”

The assumption on Wall Street is that if the German Motor Transport Authority cleared Tesla, so would the NHTSA. German automotive standards are generally considered more stringent (and efficient) than that of the US.

Analysts jumped on the news and dialed the stock up.  The market responded with a 20 point gain after opening up 6 points and steady growth throughout the day.

Analyst’s words follow:
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Tesla CEO Elon Musk is Fortune’s Business Person of the Year

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Kind of a no-brainer IMO. Fortune doesn’t mention it but Musk has taken to social media and direct communication with the public unlike any CEO and certainly any Car/Aerospace CEO of our time. His honest and often overly transparent views have managed to turn media controversy into positives for the company.

Also throw in the fact that he’s CEO of two game-changing companies and the Chairman and largest stakeholder of another: Solar City….and if he wasn’t so busy, he’d be building a ultra high-speed hyperloop train connecting Los Angeles and San Francisco.

Also he doesn’t seem to be too terribly pretentious..and there you go.

FORTUNE NAMES ELON MUSK THE 2013 FORTUNE BUSINESSPERSON OF THE YEAR

FORTUNE’s 2013 List of the Top 50 People in Business Includes: The “Activist Investor” at #2; “Pony” Ma Huateng at #3; Angela Ahrendts at #4; Jeff Bewkes and Reed Hastings tie for #5

Musk Tells FORTUNE Contributor and TED Curator Chris Anderson About the Early Years at Tesla and SpaceX: “I thought the likeliest outcome was failure”

(New York, November 21, 2013) – Today, FORTUNE reveals its annual choice for Businessperson of the Year and names Elon Musk, CEO of Tesla Motors and SpaceX and Chairman of SolarCity, the 2013 FORTUNE Businessperson of the Year. Chris Anderson, TED Curator, writes the cover story on Musk, comparing him to Steve Jobs. FORTUNE also reveals its list of the Top 50 People in Business for 2013, which includes Pony Ma, Angela Ahrendts, Jeff Bezos, Larry Page, Warren Buffett, Marissa Mayer, Mark Zuckerberg and Jack Dorsey. FORTUNE Editors write: “Fortune’s annual list is filled with executives who defied expectations (buying a newspaper, leaving luxury for Apple), executed big turnarounds, and delivered stellar results for their shareholders.”

Adam Lashinsky writes the blurb:

Tesla, SpaceX, SolarCity

–Cultural impact
–No. 1 revenue gainer
–No. 2 stock price gainer

It is no Secret that Elon Musk is a triple threat: The co-founder of PayPal has gone on to disrupt aeronautics with Space Exploration Technologies, known as SpaceX; shake up the auto business with Tesla Motors; and retool the energy sector with SolarCity. (He is CEO of the first two companies and chairman and largest shareholder of the third.) But 2013 was an especially notable year for Musk, as investors and consumers wholeheartedly embraced his ideas and vision. After a rocky start a decade ago, Tesla has emerged to become the world’s most prominent maker of all-electric cars. Revenue at Tesla is up more than 12-fold for the first three quarters of the year, and the company is on track to top $2 billion in sales in 2013. The stock is up more than fourfold year to date, and that’s after giving back some gains when recent vehicle sales missed some analysts’ estimates. (A series of troubling car battery fires has not helped.) And just as SpaceX has helped reignite interest in space exploration, Musk’s plans for a “hyperloop” between San Francisco and Los Angeles got Americans buzzing about ultra-high-speed transit when Musk released his design plans in August. Musk’s creations have already made him tremendously wealthy — Bloomberg Wealth says he is worth $7.7 billion — but it is his audacity and tenacity that make him Fortune’s Businessperson of the Year.

Not terribly surprising considering the year and the press. Congrats!
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Tesla CEO Elon Musk takes to the Blog to set record straight on fires with 3-step plan

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As reported this weekend, Tesla has announced that it has removed the Air Suspension lowering as part of a three step plan to deal with the media attention. The whole Blog post is worth a read but here are the important bits:

First, we have rolled out an over-the-air update to the air suspension that will result in greater ground clearance at highway speeds. To be clear, this is about reducing the chances of underbody impact damage, not improving safety. The theoretical probability of a fire injury is already vanishingly small and the actual number to date is zero. Another software update expected in January will give the driver direct control of the air suspension ride height transitions.

Second, we have requested that the National Highway Traffic Safety Administration conduct a full investigation as soon as possible into the fire incidents. While we think it is highly unlikely, if something is discovered that would result in a material improvement in occupant fire safety, we will immediately apply that change to new cars and offer it as a free retrofit to all existing cars. Given that the incidence of fires in the Model S is far lower than combustion cars and that there have been no resulting injuries, this did not at first seem like a good use of NHTSA’s time compared to the hundreds of gasoline fire deaths per year that warrant their attention. However, there is a larger issue at stake: if a false perception about the safety of electric cars is allowed to linger, it will delay the advent of sustainable transport and increase the risk of global climate change, with potentially disastrous consequences worldwide. That cannot be allowed to happen.

Third, to reinforce how strongly we feel about the low risk of fire in our cars, we will be amending our warranty policy to cover damage due to a fire, even if due to driver error. Unless a Model S owner actively tries to destroy the car, they are covered. Our goal here is to eliminate any concern about the cost of such an event and ensure that over time the Model S has the lowest insurance cost of any car at our price point. Either our belief in the safety of our car is correct and this is a minor cost or we are wrong, in which case the right thing is for Tesla to bear the cost rather than the car buyer.

TSLA shares are again down in morning pre-market trading.

Injuries reported at Tesla factory in Fremont from aluminum casting press

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Official statement from Tesla Motors, on what happened today:

“There was a failure in a low pressure aluminum casting press. Three employees were injured by hot metal from that press. We are making sure that they receive the best possible care.”

It isn’t certain if there was a fire at all, though there were many reports of a fire based on the fire trucks on the scene (which were likely precautionary).

Scenes from the factory below:
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Future Tesla Model S functionality to include caching content, ‘music and other features to become more engaging and robust’

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Tesla-Model-S-update-showing-caching-services

As part of the 5.6 update, my Tesla reminds me quite often to set up my home Wifi (hey, I tried!).  It is interesting to see what they use as bait however to keep me coming back.

I would really love to see some caching done on maps – if just the 2 miles around my house were cached, I’m not sure I’d use a quarter of the data I currently use. Downloading music would also be nice as the GSM network in Westchester NY is kind of a joke.  A Google Play All Access type of model would be nice – something where I could download a library from the web (or even my home NAS!) and have it stored locally. Currently about half of my listening on Slacker is filled with skips and starts due to poor network connectivity.

As for other features, I’m assuming Tesla will stay away from video on the big screen but it would be nice if they hooked up with Audible for books on tape or other news orgs (NPR?) for audio feeds and podcasts.

Nashville Tesla Fire owner pens blog post on incident, would ‘buy another in a heartbeat’

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doctorbigtimeThe third fire in six weeks rattled the Tesla community somewhat but it appears that the recent incidents are the result of bad luck and not of faulty equipment or a weak spot in the design.

In a blog post on the TeslaMotors.com site, Dr. Juris Shibayama explains what happened that fateful night:

I am thankful to God that I was totally uninjured in any way from this impact. Had I not been in a Tesla, that object could have punched through the floor and caused me serious harm. From the time of impact of the object until the time the car caught fire was about five minutes. During this time, the car warned me that it was damaged and instructed me to pull over. I never felt as though I was in any imminent danger. While driving after I hit the object until I pulled over, the car performed perfectly, and it was a totally controlled situation. There was never a point at which I was anywhere even close to any flames.

Dr. Shibayama is an interesting character:

Juris Shibayama is a modern-day Renaissance man, whose talents range from orthopaedic surgery to bodybuilding to the inhalation of hamburgers. The last of these skills has earned him rising-star status on the competitive eating circuit, where he’s currently ranked twelfth in the world (just below the great Patrick “Bib Sheet” Vandam).
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Atherton, CA town manager would love to see Tesla Model S police cars

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It is a bit of a stretch but interesting note on story about the rich village of Atherton where Teslas are the best-selling car:

“I probably see a Tesla Model S every day,” said Atherton City Manager George Rodericks. “Atherton is 100 percent residential. We don’t have any public charging stations. We don’t even have a grocery store. But driving around town, you sure do see a lot of them. I’d love to see the Model S be used for Atherton’s police cars.”

Best way to catch a tesla is with another Tesla. Doesn’t sound like the town is hurting for money.

Top Gear USA takes on electric cars: Fiat 500E, Ford Focus E and Nissan Leaf. Winner gets to test Tesla [Video]

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Top Gear USA did an Electric Episode called ‘Fully Charged’ yesterday showcasing three all-electric cars: Fiat 500E, Ford Fusion and Nissan Leaf. The tests were mostly silly and these petrol-heads probably aren’t a good representation of the car-buying public

  • “I guess a silent car is good if you want to kill blind people”
  • Reverse Race.
  • Race through a mall vs. Mall cop on a Segway
  • Burglar test: silence through suburbs

..but there were a few redeeming moments.

They took a break from the silly tests to show electric dragsters which smoked a decked out Camaro ZL1. Also at the end, a Tesla Model S smoked that same Camaro ZL1 in a drag test then proceeded to beat a $100K Mercedes in a road test (with an extra large man in the car). If you can’t view it at the History Channel, this Reddit thread has some other ideas.
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Tesla Model S 5.6 Firmware OTA upgrade rolling out to US owners

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I just got my 5.6 firmware update without calling Tesla. I was on 4.5.1 previously. It took about 20 minutes to install after a 2 minute shutdown procedure.  After the update I got the screen above.

I did have some trouble connecting to my home Wifi networks as you can see toward the end there.  I’m going to give it another try tomorrow, I wonder if it isn’t encryption problems. I also want to try a Verizon LTE Mifi.

I really love the updates to maps. Right away I can see the usefulness of the compass and directional UI.

I know 5.6 has been rolling out to Europeans for around a month but I don’t know many folks stateside that have it via OTA without it being pushed for issues.

Also, I hear this update reduces the vampire drain effect. That would be a big deal for me because I lose at least 5 miles per 24 hours unplugged. 
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Fox begins attack on Tesla Model S with ‘auto expert’ who fans flames of fires to the old and ignorant

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[youtube=http://www.youtube.com/watch?v=fhMjRzvE1Ng]

You knew Fox News was going to stage a takedown of Tesla at one point or another. Here is Lauren Fix’s interview on the Tesla Fires (above).

‘Interviewer’: “…Something about Tesla Cars that cause them to blow up”?  Just … No

Fix: “supposedly a piece of metal that supposedly punctured the battery box” All facts. Seattle fire: Metal into the underside of the battery box at highway speeds. What would happen if it hit a gas tank?

Fix: “NHTSA didn’t investigate”. They did. They found no reason to push forward and the car acted like expected.

“After reviewing all available data, the NHTSA has not found evidence at this time that would indicate the recent battery fire involving a Tesla Model S was the result of a vehicle safety defect or noncompliance with federal safety standards,” the agency said in a statement.

Fix: “I assume they offered him a deal on a new car”. No. Published reports say the Seattle driver happily bought another one with the money he got from his insurance

Fix: “If this were Ford, GM, Toyota…[Congress] they would call them on the carpet and basically and draw and corner them” There are hundreds of vehicle fires every day. I don’t think that Congress acts on every one of them?

Fix “Something happened in a hit a wall but here wall on a regular combustion car your car is not likely to blow up” Actually the car did a lot more than bust through a wall. It was called an extreme accident where the vehicle travelling well over the speed limit experienced a violent crash with low wall after it jumped curb and went airborne. The driver walked away without any permanent injuries.

Fix: “There’s hundreds of people that complain; many many of these owners are happy because they’re environmentalists they want to be cool” There are quite a bit of owners who are speed freaks and who love havin a 7-seat sports car that is quiet and requires no maintenance.  Motor Trend and Consumer reports must be crazy.

Yes, it is a sloppy, stupid takedown but unfortunately there are a lot of ignorant and elderly people who watch Fox and actually consider it to be a source of information. The oil industry is a hundreds of billions of dollars per year industry. These attacks will only grow more prominent in the coming years.

Full Transcript and some more crazy from Lauren below:
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Tesla Model S to appear on Top Gear USA?

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Jeremy Clarkson famously gave the Tesla Roadster some undeserved bad publicity a few years ago. Tesla then sued Top Gear/BBC for libel and eventually dropped the suit. There is no love lost between Tesla CEO Elon Musk and Top Gear’s Jeremy Clarkson however as evidenced by his comments earlier this week (above).

With that in mind, commercials are showing that Top Gear USA will be reviewing the Tesla Model S this week. Will it get a fair shake?
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Tesla does #Drivefree adventure from San Diego to Vancouver to celebrate completion of Supecharger network

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Pictures above via Ryan! Tweets below chronicle the journey:
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Jay Leno rides the Mission electric motorcycle

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Mission seems like the Tesla of motorcycles as president Mark Seeger stops by with his groundbreaking halo product, the limited production RS superbike. Only 40 of these will be assembled by hand in the USA but clearly there is a market for these if things go well.

Perhaps the hardest part? Convincing motorcyclists that they don’t need to be obnoxiously loud. 
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Tesla opens Springfield Oregon Supercharger, announces West Coast Corridor open

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Tesla today officially announced the Springfield Oregon Supercharger had opened thereby allowing Tesla owners to travel the whole West Coast of the US without spending a penny.

I had called the thing a bit early last week but Tesla wasn’t ready to give it the green light until the Springfield OR station opened because the distance between the two previous Oregon stations “would be a little bit risky” for 60kWh owners.

The new station is a few blocks off the highway, contains 8 stalls and is open immediately.

Press release follows:
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Smug alert: How to own electric like a boss

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[youtube=http://www.youtube.com/watch?v=Q2nfd7HrJ60]

In case you are wondering, that Yugo-looking EV is called the Buddy EV. The Norwegian electric vehicle’s range is 25-60 km  (16 to 37 miles) via a 13 kW motor, and has a max speed of 80 km/hr (50 mph) while under 100 inches long.

No wonder the Tesla is doing so well in Norway.

Facebook via InsideEVs
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Tesla CEO Elon Musk calls fuel cells ‘so bullshit’, notes energy density isn’t even as high as current lithium batteries

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[youtube=http://www.youtube.com/watch?v=MmQb94EF1UY&start=1750]

Elon Musk takes fuel cells down in his talk in Germany this week. Perhaps more importantly, he revealed that the Model S would be running a Chrome Browser and eventually an Android emulator in its 17-inch touch display. 
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Mainland China has its first Tesla owner

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CNAutoNews reports that a 24 year old in Dongyang city of east China’s Zhejiang province has purchased the first Tesla in Mainland China. He purchased it through Hong Kong

The 24-year-Old, who runs a Small Luxury Car Rental Business, is the first Model S owner in Mainland China, reported Qianjiang Evening News , a Zhejiang-based Daily newspaper. The electric sedan was shipped to Dongyang from Hong Kong, according to the newspaper. Tesla Motors Inc. Has not opened a store in mainland China. Since there is no store in mainland China to provide battery swaps and other service for the electric sedan, he doesn’t expect to drive it for long distances. “I bought it mainly for fun,” the buyer reportedly said.

While the Mainland only has one owner, Hong Kong had over 300 buyers before the store even opened up in August.

Tesla Supercharger dashboard reveals that I5 corridor is close to being finished, more East Coast/Texas as well

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Tesla Supercharger dashboard

Great find from @mgillet onTwitter. This appears to be a Tesla dashboard at the headquarters showing significant growth in charging over the past few months.   More importantly, we some highly anticipated charging stations ‘coming soon’.  Probably most exciting for Tesla is the Oregon and northern California stations that will close the I5 corridor meaning the West Coast will be covered.  Also two stations on the California/Arizona border will allow trips to/from Phoenix and LA/San Diego.

You’ll notice that two stations, one in Colorado and one in Texas, are lit up even though Tesla hasn’t pushed to the  Supercharger Station website Map, below.

Texans will get two more Supercharger stations in Eastern Texas linking them to Arkansas and Louisiana. East coasters will get a couple in Northern New Jersey as well as Virginia and North Carolina allowing folks in Vermont/New Hampshire to travel to the Carolinas and vice versa.

Some fun facts:

  • Fremont (Tesla Factory) and Hawthorn in SoCal seem to be far and away the busiest Superchargers with Gilroy coming in third over the last 30 days.
  • Unsurprisingly, most people put 20-40kWh into their Teslas during a stop.
  • 1576 cars visited superchargers in the last week
  • Almost 4 million miles have been charged at Supercharging stations…
  • That equates to 14,000 MWh…
  • Which has saved nearly 160,000 gallons of gas.

Compare with the current map as of today, 10/21/2013:

Screen Shot 2013-10-21 at 10.58.30 PM

Google+

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Some observations on new Tesla Model X prototype shown at Palo Alto showroom

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[twitter https://twitter.com/teslamotors/status/389440087324246016]

As predicted, Tesla did showcase its Model X SUV-Crossover at its Palo Alto Store today and it differed in a few ways from what we’d seen before.

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Perhaps most noticeably, the virtual side rear view windows which worked as cameras (pictured from Tesla’s web page, above) were replaced by Tesla Model S-lookalikes (below). That could indicate that Tesla isn’t going to get government clearance to do away with the side rear view mirrors. Or perhaps Tesla hasn’t yet gotten clearance and needed to put something legal on the road. The cameras were intended to reduce drag that would likely be lost with the added height of the Model X.

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Next, the steering wheel appears to have replaced the hardware buttons on the model S with iPod nano like 2-inch touch screens (these aren’t necessarily new, they have been in the Tesla Model X webpage for months). I have mixed emotions about this. The obvious advantage is that Tesla can change what’s on the screen giving them more UI control (especially good when global markets are considered). On the other hand, the steering wheel buttons are the one hardware button on the Model S that you can actually feel and navigate without your eyes, something that is key when driving a car.

Two pictures of the new display steering wheel and the website:

The big question: Can you really fit 7 adults in this thing comfortably? Tesla hasn’t changed the wheelbase nor the overall length of the vehicle so how do they make more room? From the first glance, it appears that those back seats aren’t going to have a lot of legroom.

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For kids, this is fine, but saying that 7 normal sized adults can fit in this thing seems a little bit of a …stretch. I really like the ‘jump seat’ model in the Model S which puts 2 kids rear facing seats in the back while leaving plenty of legroom for the now middle compartment.  This model seems to compromise the middle compartment to give room for forward facing rear seats.

Finally, no one saw that mystery app icon (far right, below) on the Model X website did they? It looks like a download option but I’m still not sure what this is for.

Screen Shot 2013-10-13 at 10.39.13 AM

The Model X is supposed to go on sale in about one year with similar cost and configurations as the Model S. 
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Tesla to show off Model X at its new Palo Alto store this weekend? (Update: picts/video)

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[tweet https://twitter.com/teslamotors/status/388714187775422464]

You don’t capitalize that ‘X’ by accident. Tesla’s Model X is a crossover/SUV built on the Model S frame with more headroom, gull falcon wing doors in the rear and room for 7 or 8 adults.

Tesla pushed the rollout of the X back to focus on meeting Model S supply but the product is due next year and can be reserved for $5000-$40,000.

Update: We’ve heard that the invite to the store says: “Come by to experience Model S and to see the Model X Design Prototype on display all weekend.”

Update 2: Here’s a picture of the Model X care of Sahas Katta the guy who made the Tesla Glass App.

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Big Gallery at the Merc News.


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