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Seth Weintraub

Founder, Publisher, and Editorial Director of the 925, LLC publications.

Seth Weintraub is an award-winning engineer, journalist, and publisher who won back-to-back Neal Awards from 20072010 during his three-plus years covering Apple and Google at IDG’s Computerworld.

From 2010-2011, Weintraub covered all things Google for Fortune Magazine, amassing an impressive rolodex of Google contacts and a love for Silicon Valley tech culture.

It turns out that his hobby – the 9to5Mac news site – was always his favorite, and in 2011, he went full time adding his Fortune Google followers to 9to5Google, in addition to adding the style and commerce component of 9to5Toys gear and deals site. In 2013, Weintraub bought one of Tesla’s first Model S EVs off of the assembly line, which began his love affair with electric vehicles and green energy — this, in turn, became Electrek in 2014. To cover the burgeoning world of drones and UAVs led by China’s DJI, DroneDJ was born in 2018, and then more recently, Connectthewatts and SpaceExplored were launched to cover connected fitness and space.

From 1997-2007, Weintraub was a Global IT director and Web Developer for a number of companies, with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid, and London before becoming a publisher/writer.

Seth received a bachelor’s degree in Industrial and Systems Engineering from the University of Southern California with a minor in Multimedia and Creative Technology in 1997. In 2004, he received a Master’s from NYU’s Tisch School of the Art’s ITP program.

Weintraub is a licensed single-engine private pilot and a certified open-water scuba diver, and he spent over a year backpacking to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his wonderful girlfriend, Alana, and two amazing sons.

More: About.me. BI 2014 profile.

Tips: seth@925.co, or llsethj on Threads/BlueSky or link at top of page.

Ford F-150 Lightning starts under $40k w/ 300-mile range and can power your home

Ford F-150 Lightning

US President Joe Biden wasn’t the only person to experience the Ford F-150 Lightning electric truck firsthand this week.

On Friday we got our first in-person look at the Ford F-150 Lightning full-sized electric truck, and it was something pretty special. This is the US’s best-selling vehicle of any kind, but electrified and better in almost every way.

While we can’t yet comment on the experience of the drive, we can comment on the specs, which are pretty spectacular. Read on about the most torque ever in an F-150, 300 miles of range, home/worksite power, and why the “lightning” moniker isn’t just about electricity, it’s about supercar quickness.

(Update: CEO Jim Farley said Ford got over 20,000 reservations overnight, 44,500 in the 1st 48 hours)

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Renault Mégane E-TECH Electric production shots revealed as automaker rebrands for electric era

Renault-megane-e-tech

Today in France, Renault CEO Luca de Meo and the Renault brand team shared their new vision of the company. They painted themselves as an energy transition leader on the forefront of the latest technology and services, operating in a more sustainable and responsible manner.

As part of the event, they snuck in a few images of the Electric Mégane E-TECH Electric hatchback, including an Android-focused center stack.

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Chevy Bolt EUV First Drive: The best value EV gets the best autonomy

If you’ve driven the Bolt EV from any of the past five years, you’ve got a pretty good idea of what it is like to drive the 6-inches-longer Bolt EUV. It has the same 200 horsepower FWD drivetrain, and that includes the lackluster 55kW fast charging.

But instead of upgrading the powertrain over the past five years (AWD, faster charging?), GM added something important to the driving experience that may even put them ahead of *gasp* Tesla…

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The Electrek Review: The Mach-E is Ford’s most important Mustang in 56 years

Mustang Mach E review

When we were invited to Ford’s campus in 2019 to check out what we’d learn was the new Mustang Mach-E, we were told we were witnessing the future of the iconic 118-year-old American auto manufacturer. We soon learned that Ford wasn’t just messing around with another compliance EV, it was building a sport CUV and throwing their most prized emblem on it.

Fast forward to 2021. I got a chance to drive the Mach-E for a full week, and this wasn’t a Southern California summer jaunt, when most EV drives are scheduled. It was Nor’easter-plagued late January in New York, including a snowy road trip to Vermont. I currently drive a Tesla Model Y as a daily driver and have been driving EVs exclusively for a decade, so this Mustang isn’t my first rodeo.

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Opinion: GM ‘aspires’ to be fully electric by 2035. Is that enough? (No)

GM-EV

GM’s out with another press release saying it aspires to be fully electric in its consumer fleet by 2035. Yet the company only sells one EV, down from a few if you included the Chevy Volt/Cadillac ELR a few years ago, on its lots. Press releases are easy and often for GM. Putting EVs on the lots is what we want to see.

Every day, presumably now for the next 14 years, GM will be rolling gas vehicles off its assembly lines knowing that each one will be contributing heavily to carbon emissions. Also, one has to wonder, Why make pie in the sky promises for 15 years in the future when current GM leadership will no longer be there and will have no responsibility? It all feels a little… greenwashy.

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You can now buy a Porsche Taycan in the US for under $80,000

Porsche Taycan

Before today, buying a Porsche Taycan in the US was a six-figure layout. The first full battery electric vehicle from Porsche was only offered in packages starting from $103K for the Taycan 4S to $185K for the Turbo S (reviewed here).

Today, Porsche is now opening the floodgates to Taycan ownership with a base model offering starting at $79,900. With federal and state EV incentives, the price could drop below $70K. But what did Porsche cut to get the price there?

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Electrek’s vehicle of the year is the 33mph Juiced HyperScorpion

The year 2020 wasn’t horrible for everyone. For the companies that make electric bikes, a convenient, inexpensive, and fun way to avoid public transportation, business was so good that supply chain shortages made their products hard to find. Many companies we spoke with had record years.

It’s the move of ebikes into micromobility that has been the bigger trend for 2020, and our ebike of the year winner has highlighted this trend.

Congratulations to the Juiced HyperScorpion, a 33mph (53km/h) emoped that can be ridden as a class 1/2/3 ebike on bike trails or ridden like a moped on 35mph speed limit roads with traffic. It can even be pedaled like a traditional bike. It can be a cargo bike or a delivery bike. It’s a fun joy ride or it’s a great commuter and can provide fun exercise. It’s a little of everything.

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Juiced HyperScrambler 2 review: At 32 mph and 100-mile range, is it ebike or emoto?

I’ve had the Juiced HyperScrambler 2 for over a month now, and every time I ride, I find out something interesting about the ebike/emoto hybrid. On most of those days someone asks me, “What the heck is that awesome thing you’re riding?!” and “Where I can get one?” The second part is easy — JuicedBikes.com. The first part? Let’s take a look.

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80V Greenworks vs. EGO 56V: High power electric leaf blower shootout (review)

As more and more people are retiring their old gas-powered leaf blowers for superior electric alternatives, they are finding a growing number of brands with different power, capabilities, and price points.

Today we take a look at the two of the highest-powered 40cc-equivalent hand-held options: The EGO LB6504 56V ($299) — that my neighbor recently purchased — and my own year-old Greenworks 80V ($229).

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Review: Jeda Model Y USB-Hub brings 6 USB-C/A ports, $15 off

Tesla made a significant update to its phone-charging setup in Model Y by not only going to USB-C in the rear, but also adding a higher-power 19W USB-C PD port in the front. But with all the new features of Tesla’s constantly updating OS including USB Game controllers, USB TeslaCam and Sentry storage, and Qi charging, are just two USB ports enough? Of course not. And that’s why Jeda’s USB Hub is a must-have for any Model Y owner.

Coupon Code “Electrek” drops $15 off the price of the USB hub ($65) and anything on Jeda’s site using this link.

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Interview: Gregor Hembrough explains how Polestar can have its cake and eat it too

Polestar is a bit of an enigma as far as auto companies are concerned. The company, which is a joint venture between Geely and Volvo (which, in turn, is also owned by Geely), operates independently on some fronts from either Geely or Volvo in order to remain nimble. But it also leans heavily on its incestuous parents for infrastructure, talent, and support. I spoke to its North American head, Gregor Hembrough, who incidentally came from two decades previous at Volvo in 2018, to find out why.

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