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Seth Weintraub

Founder, Publisher, and Editorial Director of the 925, LLC publications.

Seth Weintraub is an award-winning engineer, journalist, and publisher who won back-to-back Neal Awards from 20072010 during his three-plus years covering Apple and Google at IDG’s Computerworld.

From 2010-2011, Weintraub covered all things Google for Fortune Magazine, amassing an impressive rolodex of Google contacts and a love for Silicon Valley tech culture.

It turns out that his hobby – the 9to5Mac news site – was always his favorite, and in 2011, he went full time adding his Fortune Google followers to 9to5Google, in addition to adding the style and commerce component of 9to5Toys gear and deals site. In 2013, Weintraub bought one of Tesla’s first Model S EVs off of the assembly line, which began his love affair with electric vehicles and green energy — this, in turn, became Electrek in 2014. To cover the burgeoning world of drones and UAVs led by China’s DJI, DroneDJ was born in 2018, and then more recently, Connectthewatts and SpaceExplored were launched to cover connected fitness and space.

From 1997-2007, Weintraub was a Global IT director and Web Developer for a number of companies, with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid, and London before becoming a publisher/writer.

Seth received a bachelor’s degree in Industrial and Systems Engineering from the University of Southern California with a minor in Multimedia and Creative Technology in 1997. In 2004, he received a Master’s from NYU’s Tisch School of the Art’s ITP program.

Weintraub is a licensed single-engine private pilot and a certified open-water scuba diver, and he spent over a year backpacking to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his wonderful girlfriend, Alana, and two amazing sons.

More: About.me. BI 2014 profile.

Tips: seth@925.co, or llsethj on Threads/BlueSky or link at top of page.

Come visit Electrek (virtually?) at IAA Munich this week

IAA-Mobility-Munich-2021

IAA Mobility in Munich (formerly the Frankfurt Auto Show) opens this week and we are on site with our own booth in the new Mobility area. IAA bills itself as the world’s largest mobility trade show and will have everything from new EVs from makers like BMW, Mercedes, VW, Ford, Smart, Whey and more to ebikes, scooters and other mobility solutions.

If you are attending the show please come visit Electrek at Halle B6 Stand A25. You can search for us in the IAA map of venue here.

If you aren’t able to get to Munich this week, we got you with (€199) virtual tickets here.

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We’re heading to the inaugural IAA Mobility show in Munich — join us

IAA-Mobility-Munich

We’re packing our bags and heading to Germany this September, folks, because the ol’ Frankfurt Auto show has been reimagined for 2021 as IAA Mobility Munich. There will still be tons of cars (Audi, Daimler, Bosch, Mercedes, BMW, VW are all exhibiting, to name a few) and an exponentially growing number of electric among them, but what makes this show different is that a greater focus will be on mobility, autonomy, and environmental sustainability — a perfect match for Electrek and our readers…

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Ford survey hints at specifics in F-150 Lightning package pricing

Ford F-150 Lightning

We’ve not seen excitement over an EV quite like the fervor over the F-150 Lightning – and for good reason. The F-150 package combined with the ability to use the huge battery power to power a worksite or back up a home combined with the speed and power of EVs is a tantalizing cocktail.

But potential customers have only been treated so far with base prices and spec packages. Ford this week, however, gave a better idea of what the different packages might contain and, more importantly, some price points.

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Porsche Taycan Cross Turismo EPA range numbers released

Cross Turismo EPA

Probably the biggest concern with Porsche’s Taycan is the car’s seemingly low EPA range, especially compared to other EVs in its class. We had a chance to review the bigger, off-road Cross Turismo variant last month and came away thinking that Porsche would be less conservative with its EPA range estimates this time around. We were right but only slightly…

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Ford F-150 Lightning starts under $40k w/ 300-mile range and can power your home

Ford F-150 Lightning

US President Joe Biden wasn’t the only person to experience the Ford F-150 Lightning electric truck firsthand this week.

On Friday we got our first in-person look at the Ford F-150 Lightning full-sized electric truck, and it was something pretty special. This is the US’s best-selling vehicle of any kind, but electrified and better in almost every way.

While we can’t yet comment on the experience of the drive, we can comment on the specs, which are pretty spectacular. Read on about the most torque ever in an F-150, 300 miles of range, home/worksite power, and why the “lightning” moniker isn’t just about electricity, it’s about supercar quickness.

(Update: CEO Jim Farley said Ford got over 20,000 reservations overnight, 44,500 in the 1st 48 hours)

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Renault Mégane E-TECH Electric production shots revealed as automaker rebrands for electric era

Renault-megane-e-tech

Today in France, Renault CEO Luca de Meo and the Renault brand team shared their new vision of the company. They painted themselves as an energy transition leader on the forefront of the latest technology and services, operating in a more sustainable and responsible manner.

As part of the event, they snuck in a few images of the Electric Mégane E-TECH Electric hatchback, including an Android-focused center stack.

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Chevy Bolt EUV First Drive: The best value EV gets the best autonomy

If you’ve driven the Bolt EV from any of the past five years, you’ve got a pretty good idea of what it is like to drive the 6-inches-longer Bolt EUV. It has the same 200 horsepower FWD drivetrain, and that includes the lackluster 55kW fast charging.

But instead of upgrading the powertrain over the past five years (AWD, faster charging?), GM added something important to the driving experience that may even put them ahead of *gasp* Tesla…

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