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Audi announces ‘Vorsprung 2030’ electrification strategy, sets 2033 expiry for ICE models

Audi 2030

In its continued journey toward vehicle electrification, Audi has announced goals to become a sustainable, social, and technological leader by 2030. This is all part of a new corporate strategy from Audi called “Vorsprung 2030,” with the goal of accelerating the automaker’s electrified transformation originally slotted for 2026. Furthermore, Audi will continue to phase out internal combustion engine (ICE) vehicle production, approaching an end date of 2033.

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Avengers movie adds gas engine sound to Audi’s electric e-tron in product placement fail

With the launch of their new electric SUV in the US, Audi is now making a marketing push for the e-tron vehicle lineup — making it one of the rare legacy automakers advertising electric cars.

In its latest effort, they had an important product placement in the new Avengers movie, but they added some gas engine sounds to electric Audi e-tron.

Note: this article is spoiler-free.