Ford announced that it started pre-production of the F-150 Lightning as the race to bring electric pickup trucks to market heats up.

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Ford confirmed that the F150 Lightning, its new electric pickup truck, has now accumulated 130,000 reservations.

Do you think this is an indication of strong demand or not?

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We’ve not seen excitement over an EV quite like the fervor over the F-150 Lightning – and for good reason. The F-150 package combined with the ability to use the huge battery power to power a worksite or back up a home combined with the speed and power of EVs is a tantalizing cocktail.

But potential customers have only been treated so far with base prices and spec packages. Ford this week, however, gave a better idea of what the different packages might contain and, more importantly, some price points.

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A new poll shows that Tesla Cybertruck and the Ford F-150 Lightning are neck-and-neck in consumer demand for electric pickup trucks.

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Electrek sat down with Darren Palmer, head of battery-electric vehicles at Ford, to discuss the automaker’s launch of the F-150 Lightning and the company’s broader electric ambitions.

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Ford confirmed that it has received more than 44,000 reservations for the new F-150 Lightning electric pickup truck.

It’s tracking a bit behind the Tesla Cybertruck, but it’s still doing good.

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We now have a first look at the Ford F150 Lightning leaks ahead of the unveiling this week, thanks to US President Joe Biden, who test drove the electric pickup truck.

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Ford announced today the name of the electric F150 pickup, which will be “Lightning,” and an unveiling date set for next week.

Along with the name, the automaker also released a teaser image.

Note, we’re hoping to have a Ford guest on the Electrek podcast on Friday.

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