Ford CEO Jim Farley says that the company is addressing the situation where dealers are charging ‘unreasonable’ markups on the F-150 Lightning electric pickup and other vehicles.

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• Ford’s versatile E-Transit 126-mile electric sprinter/cargo/van platform began production from its Kansas City, Missouri plant. Deliveries begin in a few weeks. I drove it, but drive impressions have to wait.
• Ford is super high on its own supply of Telematics software but equally high on its new Salesforce partnership for software and services.
• I came to California to drive a Ford F-150 Lightning and I got two awesome days in Sonoma meeting Francis Ford Coppola, chatting with some great Ford engineers/execs, drinking some amazing wine, and driving an electric sprinter van (not in that order).

We learned a lot this week as Ford flew us out to Sonoma, CA, and took us to some winery businesses that would soon be using not only electric Ford Pro vehicles but would also be using its telematics software stack to manage everything about them.

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Ford issued a warning to dealerships that are taking advantage of F150 Lightning reservation holders and asking for more money.

But it looks like it might not be able to prevent markups.

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Ford has launched the F-150 Lightning’s online configurator and revealed all prices and options in the process.

It starts at $40,000 and it can be configured to a price up to $93,000 with all the options.

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Many Ford dealers are taking advantage of the strong demand for F-150 Lightning electric pickup truck and marking it up by as much as $30,000.

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Ford confirmed that it now has nearly 200,000 reservations for its upcoming F-150 Lightning electric pickup truck. At this point, it represents roughly a three-year backlog. It might make it hard to get access to the vehicle.

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According to a survey of reservation holders, the Ford F-150 Lightning electric pickup is attracting an interesting mix of current electric vehicle owners, Tesla owners, and more.

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Who said you have to wait until 2022 to see a new Ford F-150 Lightning in your driveway? Together with the help of Google, Ford just launched “F-150 Lightning: Strike Anywhere,” a 3D, augmented reality experience available anywhere using your smartphone. (The link is here.) The 3D animations allow you to browse through variations of the upcoming electric pickup, while the AR function lets you place a Lightning truck in front of you to visualize it in real life.

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Ford Motor Company has maintained a steady flow of $100 reservation holders for its upcoming electric F-150 Lightning pickup, and that has now surpassed 160,000 in total. Every indication is that these reservation numbers will continue to grow as the F-150 Lightning goes on sale next spring.

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Ford announced that it started pre-production of the F-150 Lightning as the race to bring electric pickup trucks to market heats up.

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Ford confirmed that the F150 Lightning, its new electric pickup truck, has now accumulated 130,000 reservations.

Do you think this is an indication of strong demand or not?

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We’ve not seen excitement over an EV quite like the fervor over the F-150 Lightning – and for good reason. The F-150 package combined with the ability to use the huge battery power to power a worksite or back up a home combined with the speed and power of EVs is a tantalizing cocktail.

But potential customers have only been treated so far with base prices and spec packages. Ford this week, however, gave a better idea of what the different packages might contain and, more importantly, some price points.

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A new poll shows that Tesla Cybertruck and the Ford F-150 Lightning are neck-and-neck in consumer demand for electric pickup trucks.

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Electrek sat down with Darren Palmer, head of battery-electric vehicles at Ford, to discuss the automaker’s launch of the F-150 Lightning and the company’s broader electric ambitions.

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Ford confirmed that it has received more than 44,000 reservations for the new F-150 Lightning electric pickup truck.

It’s tracking a bit behind the Tesla Cybertruck, but it’s still doing good.

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We now have a first look at the Ford F150 Lightning leaks ahead of the unveiling this week, thanks to US President Joe Biden, who test drove the electric pickup truck.

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Ford announced today the name of the electric F150 pickup, which will be “Lightning,” and an unveiling date set for next week.

Along with the name, the automaker also released a teaser image.

Note, we’re hoping to have a Ford guest on the Electrek podcast on Friday.

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