Unlike in the US where electric bicycles are still coming into their own, e-bikes are already used widely across Europe. In most markets, there are two main options: budget Chinese e-bikes and higher end yet expensive European or American e-bikes. Now, Belgium startup Cowboy is throwing their hat in the ring in an attempt to create a high-end e-bike for an affordable price.
So far it appears that they have significant support, raising $3 million in seed funding led by the VC firm Index Ventures, who also backed the electric scooter startup Bird that is quickly spreading around the US. expand full story