Tesla announced a new program for its owners today. People who refer new buyers will receive $1000 for every sale of a Tesla vehicle they can initiate.
- Owners who make five referral orders will receive an invitation for them and a guest to attend the Gigafactory grand opening party.
- Those who make ten referral orders will get the right to purchase a Founder Series Model X, which is not available at any price, for the cost of a base Model X, an approximately $20,000 difference.
- The first owner in each region, North America, Europe, and Asia Pacific, to make ten referral orders will get a fully loaded Model X for free.
We had a hunch Tesla was up to something when Elon Musk said he had a “secret weapon agains the car dealers”. In May we wrote:
“At this point we can only speculate about what could be Tesla’s “secret weapon”, but here’s an idea: a reward program for Model S owners who are generating leads and offering test drives. SolarCity, which could be considered Tesla’s sister company, found success with their “Solar Ambassador Program“. People can sign up to an app and submit leads to SolarCity. If a lead turns into a sale, the “solar ambassador” receives $250. Tesla could implement a similar program with their current Model S owners. Tesla is known to have a very enthusiast and knowledgeable customer base. Owners in regions where Tesla is not allowed to sell directly could offer test drives to potential customers, talk about their experience with the car and then maybe submit a lead to Tesla in a similar manner as SolarCity does with their program.”
Some more details:
Anyone who orders a new Model S before September 30 using the referral link of a current owner will get $1,000 off the purchase price. In return, the current owner will get a $1,000 discount that can be applied to a new car, service center visit or accessories.
Referral discounts are limited to ten and are awarded on a first to purchase basis. New orders must be placed prior to September 30, 2015.
This really should spur both sales and salesmanship amongst current owners. It will also spur debate on whether Tesla owners really love their cars or they just want to make a quick $1000 (both!).
Update: USE MY LINK! http://ts.la/seth8185
Full text of offer follows: expand full story