Mazda has one of the strangest and most controversial approaches to electric cars and we just learned something else about it: the automaker made its first electric car artificially slower “to feel more like a gas car.” expand full story

Mazda is considering whether to electrify the MX-5 Miata, their most famous vehicle, according to R&D boss Ichiro Hirose and brand chief Ikuo Maeda, as reported by Autocar.

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Mazda has revealed their MX-30 EV, the first fully electric car in the company’s stable, earlier today at Tokyo Motor Show.

Earlier this week, we saw the first photo of the car, and most of its specs were known already.  The only things left were pricing and availability, and more photos of the car from other angles.

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Mazda’s first production EV is set to be unveiled at the Tokyo Motor Show on October 23.  In advance of that event, a photo has started to circulate on the internet that purports to show the vehicle in all its unveiled glory.

The photo seems to be taken from Japan Car Top magazine.  It labels the car as a “concept,” but the design is one we haven’t seen before and shows significant changes from prototypes that have been spotted testing.

Update: The MX-30 has been officially revealed, click through and take a look.

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Today, Mazda confirmed that they’ll be unveiling a new EV at the Tokyo Motor Show next month, according to Automotive News.

Mazda has been prepping a new EV, with prototypes recently spotted testing in a “CX”-style crossover body.  But Mazda says that this new EV will be a “brand new model,” rather than using the CX-30 body that has been spotted on prototypes.

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Mazda is preparing to launch its first electric car, and it looks like we have the first images of the prototype spotted testing in Norway. expand full story

Mazda has been notoriously slow to embrace electric cars, but it now appears we’ll be seeing the company’s first all-electric model next year. expand full story

Earlier this year, Toyota and Mazda announced their biggest electric vehicle commitment to date with a new $1.6 billion joint EV factory in the US.

Over 15 states have reportedly bid with incentive packages to get the project and we now learn that they are down to “3 or 4 locations” as Illinois was reportedly eliminated from the process this week. expand full story

Earlier this year, Mazda and Toyota created a new joint-venture to develop electric vehicles and build a US factory.

Now the two Japanese automakers lay out their plans for EVs as Denso, an automotive component supplier, joins them. expand full story

Mazda still doesn’t offer any electric vehicle and often talk down the technology publicly. Yet, they are reportedly planning to commit to the technology and announce that they will only sell electric cars and hybrids by 2030. expand full story