Bradley writes about electric cars, autonomous vehicles, smart homes, and other tech that’s transforming society. He contributes to The New York Times, SAE International, Via magazine, Popular Mechanics, MIT Technology Review, and others.
The simplicity of packaging electric motors directly into wheels is alluring. The possibilities for this solution date back a century to the earliest EVs. Several technical and economic challenges have held it back. (See unsprung mass.) But the latest company to tackle the problem is picking up speed. Haaretz reported today that Israel’s REE, an EV startup, is now raising money based on a $580 million valuation.