General Motors president Mark Reuss penned a missive on CNN’s website titled, “Electric Cars Won’t Go Mainstream Until We Fix These Problems.” This title conveys three things:
- Electric vehicles have big problems
- They’re not suitable for the “mainstream,” aka most people, and
- GM will fix (future tense) these problems, and normal people should just stand by until GM says so.
Below we deconstruct this corporate PR hit piece and take a look at who it’s coming from.