Volvo’s strategy with relaunching Polestar as an electric vehicle brand has been somewhat confusing with their first vehicle being a $150,000+ plug-in hybrid.

Now Polestar CEO Thomas Ingenlath has clarified their plans by saying that “Tesla and the increasingly electrified Porsche” is their competition. expand full story

Volvo’s recently unveiled Polestar 1 plug-in hybrid just got one step closer to reality, as they started taking pre-orders today and posted an online configurator allowing interested customers to check out the various color and wheel options available on the car.

We don’t yet know much about the buying process, as Volvo recently said cars from the Polestar brand would primarily be available as a “subscription service” (similar to a lease).  When pressed, Volvo stated that the Polestar 1 would target a price of “130-150,000 Euros” ($160k-$185k).

The deposit is $2,500/€2,500/20,000RMB and is fully refundable.  Pre-orders are available in 18 countries: China, United States, Sweden, Germany, Norway, the Netherlands, Denmark, Finland, the United Kingdom, Spain, France, Portugal, Poland, Italy, Austria, Switzerland, Belgium and Canada.

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Polestar made a big deal about its next electric vehicle, the Polestar 2, being a ‘Tesla Model 3 competitor’, but those plans are apparently becoming increasingly weaker as we learn more about them.

Now, the CEO even admits that Polestar 2 will ‘not be a Tesla Model 3 killer’ as he confirmed the price and pushed production to 2020. expand full story

Polestar, Volvo’s performance brand recently relaunched as an all-electric brand, was off to a somewhat awkward but interesting start last year when it unveiled its first vehicle; the Polestar 1.

The car turned out to be a highly expensive plug-in hybrid, which the automaker quickly made sound outdated by announcing that they would bring an all-electric “Tesla Model 3 competitor” to production a year later.

In a new interview, the automaker’s CEO elaborates on those plans. expand full story

Last month, Volvo’s Polestar was revamped as a performance electric car brand and it had a big launch – unveiling its first vehicle and announcing several more electric vehicles to come.

Now they announced that they started construction at their new factory in China where they will produce those cars. expand full story

In a strange move today, Polestar, Volvo’s newly rebranded performance electric car brand, unveiled its first vehicle, a plug-in hybrid 2+2 seat Grand Tourer Coupé (PHEV), and quickly made it somehow outdated by announcing that all future Polestar cars will be all-electric (BEV). expand full story

Volvo, a Swedish automaker owned by China’s Geely, announced a new aspect of its plans to transition the company in the new electric revolution.

The company is launching its Polestar brand as a separate entity to build and sell performance electric vehicles.  expand full story