It’s been three weeks since the opening of the world’s first so-called Polestar Space, where the Swedish brand will sell electric performance vehicles. A couple of new (rough) videos like this one reveal the customer experience, which Polestar CEO Thomas Ingenlath explained a few weeks ago.

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Hardcore EV fans might easily dismiss the $156,500, limited-edition Polestar 1 as a piece of eye candy. And Polestar deserves scrutiny for debuting the electric brand with this vehicle, which has a gas engine and a battery providing a relatively modest range of about 65 miles for an EV.

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An executive for Volvo’s Polestar candidly admitted that “Tesla is far ahead of everyone else on energy efficiency” and they are going to have to catch up or find other ways to compete. expand full story

Polestar, Volvo’s electric car brand, announced today the opening of its massive new electric car factory in Shanghai and the start of production of the Polestar 1. expand full story

Volvo, both through Polestar and its own brand, plans to bring several new all-electric vehicles to market and in order to do that, it needs significant battery supply.

The automaker now says that it has secured ‘multi-billion dollar battery supply deals’ with CATL and LG Chem. expand full story

Electric car maker Polestar will qualify for the $7,500 federal tax credit, and the company says it will do so separately from parent company Volvo. This would ensure both Polestar and Volvo could both sell 200,000 EVs before the credit begins to phase out. Let’s see how this works…

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Volvo has relaunched its Polestar brand as an electric vehicle automaker and it claims that its first all-electric vehicle, the Polestar 2, will be a Tesla Model 3 competitor.

Today, it is fully unveiling the Polestar 2 after teasing and leaking some images. expand full story

Polestar, Volvo’s performance brand which has been relaunched as an electric brand, is apparently gradually unveiling the Polestar 2, an upcoming all-electric sedan, which it describes as a “Tesla Model 3 competitor.”

After releasing the first image of the Polestar 2 earlier this month, they have now released a second one through an app, which also includes details about the vehicle’s user interface.

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Polestar, Volvo’s performance brand which has been relaunched as an electric brand, released the first image of its upcoming all-electric Polestar 2 sedan, which it describes as a Tesla Model 3 competitor. expand full story

Volvo’s strategy with relaunching Polestar as an electric vehicle brand has been somewhat confusing with their first vehicle being a $150,000+ plug-in hybrid.

Now Polestar CEO Thomas Ingenlath has clarified their plans by saying that “Tesla and the increasingly electrified Porsche” is their competition. expand full story