Audi Stories September 12

With the series of electric car concepts unveiled over the last few days at the Frankfurt Motor Show, this new one from Audi caught our attention.

The German automaker claims its new ‘Audi Aicon concept car’ has a record-breaking “700 to 800 kilometers (435.0 – 497.1 mi)” range. expand full story

Audi Stories August 23

There are a lot of electric cars on the road being powered by solar energy today, but the energy is coming from rooftop residential solar or utility-scale installations.

Some automakers want to have the solar cells directly on the vehicles.

Today, Audi announced its own effort to do just that with new prototypes coming by the end of the year. expand full story

Audi Stories August 18

Audi’s upcoming all-electric e-tron quattro SUV, which is expected to go into production in 2018, was spotted testing and towing a trailer – giving us a glimpse of the capacity of the vehicle.  expand full story

Audi Stories July 31

Following the emission test cheating scandal and now allegations that the German automakers created a cartel to deploy their strategy to fake their emission cutting effort, the country’s industry is in a crisis.

A likely winner to come on top of this disastrous situation is the electric car segment. German automakers have been investing in the technology in an attempt to distance themselves from diesel.

In the latest example of that, Audi is reportedly trying to cut gas and diesel R&D by 10 billion euros (~12 billion USD) in order to finance its electric car development. expand full story

Audi Stories July 25

The first few seasons of the all-electric Formula E championship have been more successful than most motorsport fans would have ever predicted.

Over the past few months, it managed to convince Audi and BMW to take spots for future seasons and this week, Mercedes-Benz has now announced that it will have its own team.

While all those premium automakers are joining the Formula E, Tesla has been surprisingly staying away from the all-electric championship despite being a leader in the development and commercialization of EVs. expand full story

Audi Stories July 7

Audi has been showing a lot of interest in electric motorsports over the last year – going as far as quitting Le Mans to focus on all-electric Formula E.

They have been increasing their involvement with the ABT Sportsline team and today, they announced that they are officially taking over the team’s slot. expand full story

Audi Stories June 28

Automakers and battery makers have been quite secretive about their battery costs, which have long been believed to be one of the main barriers to electric car adoption.

It’s why it’s surprising to see Dr. Peter Mertens, Audi’s senior vice-president of research and development, disclosing the cost of the automaker’s batteries for the upcoming new generation of vehicles that they are about to launch.  expand full story

Audi Stories June 21

While Audi’s electric vehicle effort still mostly only exist in press releases and concepts, it looks like it’s about to move to production in a significant way if we are to believe them.

The German automaker confirmed today that the e-tron Sportback, which they were just teasing Tesla and Elon Musk about in a new billboard ad, will go into production at its Brussels plant in 2019. expand full story

Audi Stories June 14

Legacy automakers have targeted Tesla in ads before, like BMW’s anti-Model 3 commercials and Nissan’s Leaf ads aimed at Model 3 reservation holders.

Audi is the latest automaker to go after Tesla in its ads – though it appears to be more in an attempt at humor than a targeted effort to mitigate the impact of Model 3 reservations on their sales, like the previous ones from BMW and Nissan.   expand full story

Audi Stories June 12

There’s nothing more concrete in the electric vehicle revolution than when legacy automakers are converting internal combustion engine production capacity to electric motor production.

Audi seems to understand that as it previews its new electric car factory by saying: “electric motors instead of internal combustion engines, batteries instead of fuel tanks.” expand full story

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