Apple Stories July 30

Elon Musk wanted to be Apple CEO, but Tim Cook dropped an F bomb on that idea [U: Musk denies]

Update: Tesla CEO Elon Musk is denying that this interaction ever took place. He wrote on Twitter today that he and Cook have never spoken or written to each other. “There was a point where I requested to meet with Cook to talk about Apple buying Tesla. There were no conditions of acquisition proposed whatsoever. He refused to meet,” Musk says.

The history between Tesla and Apple, and between Tim Cook and Elon Musk, varies depending on who you talk to. At one point, Musk claimed to have reached out to Cook about selling Tesla to Apple, but Cook refused to even take a meeting. Cook, on the other hand, claims to have never spoken to Musk.

Now, Wall Street Journal reporter Tim Higgins is out with a new book next month called Power Play: Tesla, Elon Musk and the Bet of the Century, and it recounts an expletive-ridden conversation between Cook and Musk about Apple acquiring Tesla.

Apple Stories April 1

Apple announced a massive new energy storage project in California, and we learned that Tesla will supply its Megapack battery systems for the project.

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Apple Stories March 17

Taiwanese electronics manufacturer Foxconn recently revealed it is considering its Wisconsin facility to produce its first electric vehicle. The international electronics juggernaut is strategizing for contract manufacturing of electric vehicles in North America. The company’s president recently told the media that Foxconn is debating between its Wisconsin facility or one of its plants in Mexico to produce EVs for clients.

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Apple Stories February 12

Why would companies that manufacture phones, like Sony or Apple, want to get into the electric vehicle business? A better question to ask is, “why wouldn’t they?” While electric vehicles have only just begun to corner a small portion of the automobile market, the upside of prospective growth is tremendous. As vehicles become more reliant on batteries, wiring, and programming in lieu of combustion engines, companies like Sony and Apple feel they have enough knowledge and expertise to take a crack at an electric vehicle of their own.

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Apple Stories December 31, 2020

Apple has gifted the world with a library of devices that have since become household names, many of which we use daily. There’s the iPhone, iPad, MacBook Pro, and AirPods; but when you think Apple, Car is not the first word to come to mind. That might soon change as recent news has breathed new life into over ten years of rumors surrounding Apple’s attempt at an electric car. Here’s everything we know so far, along with the winding road of a backstory that brought us to this point.

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Apple Stories December 22, 2020

Elon Musk has confirmed rumors that he tried to sell Tesla to Apple not so long ago, but Apple CEO Tim Cook wouldn’t even take the meeting.

Cook probably regrets it since Musk said that he was willing to let Tesla go for 1/10th of its current value.

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Apple Stories June 22, 2020

Apple’s WWDC keynote included some good electric vehicle news today, when Apple announced that they would add EV charge routing into their next update to Apple Maps for iOS 14.

This allows drivers to navigate to a destination and automatically be told where to charge and for how long, simplifying the process of taking a road trip with an electric car.

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Apple Stories May 21, 2019

Apple reportedly offered to buy Tesla at around $240 per share back in 2013.

The bid from six years ago is now being reported as Tesla’s share price has dipped under the price Apple was allegedly willing to pay. expand full story

Apple Stories March 30, 2019

There has long been a debate about Apple’s secretive automotive project being only about a self-driving system for vehicles rather than a full electric autonomous vehicle. It now looks clear that the latter is the case as Apple hires Tesla’s head of electric powertrains. expand full story

Apple Stories October 23, 2018

Apple files patent for linking battery packs between moving electric vehicles

Apple has today filed a patent for a set of intriguing new autonomous vehicle features called “Peloton.” The filing describes the ability for multiple self-driving cars to share battery capacity via a “connector arm,” dynamically adjust positions, increase efficiency, and more.

Apple Stories August 21, 2018

There have been rumors of Tesla and Apple partnering up for years, but now they are intensifying in light of Elon Musk pushing to take Tesla private.

Ross Gerber activist Tesla investor is even now calling for Apple to take a stake in Tesla as part of the ongoing discussions for a take-private deal.

But does it make sense? expand full story

Apple Stories March 20, 2018

Apple ramping self-driving car testing, more CA permits than Tesla and Uber

Apple doesn’t appear to be slowing down on its mysterious self-driving car technology testing. As noted in a new report on Uber’s fatal accident involving an autonomous vehicle, the Financial Times includes new data on how many self-driving cars Apple may be testing in California.

Apple Stories February 21, 2018

Apple may buy cobalt direct from mining companies as EV demand soars

Apple is reportedly in talks about buying cobalt direct from miners in a long-term deal set to span five years or more. The report is given weight by the CEO of one mining company confirming Apple has held discussions about cobalt, which is used in the lithium-ion batteries which power Apple devices …

Apple Stories January 25, 2018

Apple has dramatically increased the number of self driving vehicles it is testing, Bloomberg reports. The company first received approval from state officials last spring to test three self driving cars on the road, but new inquiries to the California DMW show Apple has since expanded its test fleet to 27 vehicles total.

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Apple Stories November 28, 2017

Rumors that Apple plans to develop and market a self-driving vehicle may have gone cold, but CEO Tim Cook has publicly acknowledged that the company is working on a ‘large project’ around autonomous systems.

The latest detail in the story comes via Jalopnik which reports that Apple may have leased Chrysler’s old proving grounds which could be used for testing autonomous cars.

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Apple Stories November 9, 2017

Apple signed a deal this week to power to its Sparks, Nevada data center with possibly the cheapest contracted starting price for solar power in the US. The deal was signed with NV Energy, owned by Warren Buffet’s Berkshire Hathaway.

The deal’s start price is 3.099¢/kWh with a 2% a year escalator making it very inexpensive energy.  The size of the solar project is 50MW.

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Apple Stories August 1, 2017

Earlier this year, Tim Cook called self-driving car technology “incredibly exciting” and said that Apple is focusing heavily on autonomous systems. During Apple’s earnings call today, however, Cook offered some more color on Apple’s investments in autonomy…

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Apple Stories July 20, 2017

Last year, Apple was rumored to be working on an autonomous all-electric car codenamed ‘Project Titan’. The company later confirmed development work on an autonomous driving platform and CEO Tim Cook even referred to it as “a core technology” for the company, but it showed signs of giving up on developing an actual car.

But now Apple is reportedly working on electric car batteries with China’s biggest battery maker. expand full story

Apple Stories June 13, 2017

While reports of Apple’s work on electric and self-driving cars have been surfacing for years, CEO Tim Cook has been careful about not confirming or denying any detail.

But he now makes rare comments on Apple’s effort in developing self-driving cars, which he referred to as “a core technology” for the company.  expand full story

Apple Stories May 29, 2017

After billionaire venture capitalist Marc Andreessen made the case that Tesla is to automakers what Apple was to Nokia circa 2007, now Facebook millionaire turned venture capitalist Chamath Palihapitiya is making a very convincing case about Tesla looking like Apple during the pre-iPhone era. expand full story

Apple Stories May 23, 2017

Tesla has often been compared to Apple for its disruptive nature, but Marc Andreessen, a billionaire venture capitalist and co-founder of Netscape, is taking the comparison a step further.

Andreessen believes that Tesla could have a similar impact on the auto industry as Apple had on the mobile market in the late 2000s. expand full story

Apple Stories January 11, 2017

tesla_casebolt

(Also on 9to5mac)

Chris Lattner isn’t the only high profile Apple executive who departed for Tesla over the past month, rather than sticking around to work on Titan. Electrek has learned that Matt Casebolt, a high-profile Senior Director of Design for Apple’s Mac lineup left the company last month for a role at Tesla as Sr. Director Engineering, Closures & Mechanisms. A job meant for a man named Casebolt… expand full story

Apple Stories January 10, 2017

tesla-vision-self-driving-video

Today, Chris Lattner announced that he quit Apple after over a decade at the company where he developed the Swift programming language and worked on the Xcode and App store architecture.

Later in the day, Tesla confirmed that Lattner will be joining the automaker as Vice President of Autopilot Software. expand full story

Apple Stories December 3, 2016

Ford is expanding its SYNC® connectivity system, adding Apple CarPlay, giving iPhone users access to Maps, Messages, Phone and Music through Siri voice control or touch screen. In North America, Ford is making Apple CarPlay available on all 2017 vehicles equipped with SYNC 3, starting with the all-new Ford Escape. Owners of 2016 vehicles equipped with SYNC 3 will have an opportunity to upgrade later in the year.

Apple’s car plans have long been kept under wrap by the company itself, but a new regulatory filing shows it publicly address the industry for the time. In a letter to the U.S. National Highway Traffic Safety Administration (NHTSA) uncovered by VentureBeat, Apple urged the government not to restrict testing of self-driving vehicles.

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Apple Stories October 21, 2016

nextev-supercar-leak

Jamie Carlson, a veteran firmware engineer and early member of the Tesla Autopilot team, made the headlines last year when he left Tesla to join Apple on ‘Special Projects’ at a time when we were just learning of the scale of the Cupertino company’s ambitions in the auto industry.

Electrek has now learned that Carlson left Apple earlier this month after just over a year at the company. He is staying in the electric vehicle industry by joining NextEV as Senior Director of Advanced Technologies. expand full story

Apple Stories October 3, 2016

faraday-prototype-2

Faraday Future is working on its own maps engine technology for self-driving vehicles and this month hired a top expert from Apple to assist, Electrek has learned.

After reports in June that Apple had hired Sinisa Durekovic, a veteran software engineer that led development of satellite navigation systems used by BMW and others, now we learn that Durekovic this month joined electric vehicle startup Faraday Future.

Durekovic notably joins the team at Faraday Future working on a mapping engine for self-driving vehicles, according to sources. His move to Faraday Future comes after just one year at Apple.

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Apple Stories September 30, 2016

geneva15-mclaren-p1-gtr-06-1

Earlier this year, McLaren confirmed its development of new hybrid powertrains to be introduced in its vehicle lineup and that it was even considering building an all-electric version of the P1 or P1 GTR. Now McLaren will have a great opportunity to showcase its battery technology as it was announced that the British-based automaker won a contract to supply the battery pack for upcoming seasons of the Formula E championship. expand full story

Apple Stories September 21, 2016

Lit_Motors-C1_06

Lit Motors has been having difficulties finding the funds to bring its self-balancing electric motorcycle, the C-1, to market. CEO Daniel Kim said earlier this year that the company would need about $20 million to bring the vehicle to market and to satisfy the over 1,000 people who reserved what the company calls an ‘auto-balancing electric vehicle’ (AEV).

Now reports are coming out today claiming that the company recently became an acquisition target for important companies, including Apple, BMW, Audi, and a South Korean automaker. expand full story

apple-mclaren

Update: McLaren has issued a statement in response, rejecting the report and denying any discussions with Apple about a potential investment.

The Financial Times is reporting that Apple is in talks to acquire McLaren, a supercar manufacturer to aids its own automobile efforts for the long-rumored Apple Car. The report says Apple is considering a full takeover acquisition of McLaren with talks spanning several months.

In McLaren, Apple may be interested in expertise and talent relating to car materials and “on-board computer systems”. The FT says an acquisition would be valued around a $1.5 billion dollars; McLaren currently records yearly losses.

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Apple Stories August 16, 2016

Fremont_assembly line

With some high profile exceptions, it is generally accepted that Apple ships some of the most reliable high-tech products out there – at least if you believe the customer satisfaction reports. Things are far murkier for Tesla in that department, especially at its relatively early age.

Last year, Consumer Reports pulled their recommendation of the Tesla Model S citing “worse-than-average” reliability issues.

It became one of Tesla’s top priority over the last year and the automaker has made some significant improvements as evidenced by the declining replacement rates for major components, thanks in part to a growing reliability and test team.

Now Electrek has learned that Tesla has found a new leader for the team by hiring Apple’s Director of Reliability Engineering.

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Apple Stories August 15, 2016

faraday future concept

As we previously reported, Faraday Future is serious about developing its own self-driving and advanced driver assist systems (ADAS) as evidenced by the company hiring Bosch’s engineering director and leading automated driving expert, Jan Becker, to lead its own autonomous driving effort, as well as several other experts in the field.

Those experts are in demand since almost most major tech companies are building teams to develop their own autonomous driving technology.

Now Electrek has learned that Faraday Future hired away from Apple one of those experts in demand, self-driving and computer vision expert Bart Nabbe. expand full story

Apple Stories July 18, 2016

tesladotcom

Tesla recently made a key hire in digital retail and user experience. Electrek has learned that the automaker hired Chester Chipperfield, former Burberry Vice President of Digital and Interactive Design, earlier this month. Chipperfield, who more recently worked at Apple, confirmed the move on his LinkedIn profile.

He is taking over the role of ‘Global Creative Director’ at Tesla after leaving ‘Special Projects’, which is where Apple’s Titan car project (and other ventures) lives, at the Cupertino company earlier this month. expand full story

Apple Stories July 6, 2016

Tesla Fremont factory 12

Rich Heley was one of Tesla’s biggest hire and quickly rose in the executive ranks of the automaker. We broke the news of his hire back in 2013 when he was still leading Alloy Engineering at Apple. Now we learn that only 3 years later, the engineer, who until recently was Vice President of Product Technology at Tesla, is now leaving for Facebook. expand full story

Apple Stories June 10, 2016

apple-campus-2

Yesterday, 9to5Mac.com reported that Apple Inc has founded a new, fully owned, subsidiary known as Apple Energy and that this entity had applied to the Federal Energy Regulatory Commission (FERC regulates power companies) to be able to sell electricity and other power grid services to anyone that is not a public utility. Does this mean that you can now buy clean electricity made on the roof of the Apple Spaceship? Unless you are a large corporate electricity user within 10-30 miles, probably not. However if we step back and take a broader view, something interesting is happening – the likes of Apple, Google, Ikea and others including even Walmart are showing us a small piece of the future of much smarter electricity grid owned by many instead of the few.

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Apple Stories June 1, 2016

Apple-store-onyx-solar

After our attempt at explaining the 500% markup on Apple’s new solar array yesterday, further information has now confirmed that Apple’s new stores – starting in the brand new San Francisco location – will be utilizing a new walkable solar glass floor technology for electricity generation. According to a document on Onyx Solar’s website, Apple “has decided to commit itself to OnyxSolar’s designer photvoltaic technology for its new stores. The first of these is located in the heart of San Francisco, the company’s home town.”

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Apple Stories May 31, 2016

Apple’s newest piece of retail art was revealed to shoppers in Union Square of San Francisco this month. As is Apple’s modus operandi these days they’re making sure to use clean energy to power the building. From the Apple press release, “The store is powered by 100 percent renewable energy, including power produced by photovoltaic panels integrated into the building’s roof.” BuildZoom – sees a 50kW Solar Electric system for an astounding $800,000! What exactly did Apple build?

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Apple Stories May 25, 2016

Apple-Car-1

If Apple is going to produce an electric vehicle like Tesla, then naturally Apple will want to provide customers with a way to recharge away from home without relying on infrastructure from third parties. Reuters now reports that Apple is showing interest in such charging stations as it’s talking to existing companies and hiring engineers with experience in building them.

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Apple Stories May 12, 2016

tim-cook-wwdc-2015-2

Reuters this evening reports that Apple is investing $1 billion in Chinese ride-hailing service Didi Chuxing. In a statement, CEO Tim Cook explained that the investment will give Apple a chance to learn more about certain segments of the Chinese market, while it will also deliver a strong return.

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Apple Stories May 6, 2016

Apple seeking 800,000-sq feet of space for car project as team reaches around 600 people – WSJ

One of the largest property companies in the San Francisco Bay Area has said during an investor call that Apple is seeking around 800,000 square feet of space in the area to expand its car project. The WSJ quotes Hudson Pacific Properties CEO Victor Coleman talking about rising demand for space for car R&D in the area.

Apple Stories April 29, 2016

BRAVENCE-CEO-FORBES-fiat-chrysler-ceo-sergio-marchionne-3

The automotive industry is a capital-intensive industry. Fiat Chrysler CEO Sergio Marchionne knows it and that’s why he is open to work with Google or Apple:

“Google can buy every automaker out of petty cash. And Apple — they made a net profit of $24 billion in one quarter. This is nonsense. What are we defending? What?”

In a not yet released 2-hour interview with Automobile Mag‘s Georg Kache, Marchionne discusses the recent rumors of a FCA partnership with Google for self-driving cars and how the automaker wants to position itself in an industry disrupted by the likes of Apple, Google, Tesla and Uber.  expand full story

Apple Stories April 20, 2016

CARPLAY-apple

It’s been long rumored that Apple has been in negotiations with BMW and Daimler for its electric car project, with Apple perhaps considering using parts from either of the carmakers. Now, German news outlet Handelsblatt reports that talks between Apple, Daimler, and BMW have ended, citing “industry sources.”

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Apple Stories April 19, 2016

chirs porritt

Tesla CEO Elon Musk has an affectionate nickname for Apple: The ‘Tesla Graveyard‘. “They have hired people we’ve fired,” Musk said. “We always jokingly call Apple the ‘Tesla Graveyard.’ If you don’t make it at Tesla, you go work at Apple”. He made the comment after being asked about the so-called “poaching war” between the automaker and the consumer electronic giant following the start of Apple’s electric car program: ‘Project Titan‘.

We follow who’s coming and who’s going at Tesla pretty closely here at Electrek and it’s clear that the two companies share a lot of former colleagues. Tesla’s senior engineering staff and leadership are full of former Apple directors and VPs, while the Cupertino-based company hired quite a few former Tesla engineers, but rarely any senior leadership… until now.

Electrek, in collaboration with our sister-site 9to5Mac, has exclusively discovered and confirmed respectively that Apple hired former Tesla Vice President of Vehicle Engineering and former Aston Martin Chief Engineer, Chris Porritt, to work on “special projects”, and we know that “special projects” is where Apple’s Titan car project lives. expand full story

Apple Stories April 13, 2016

Motor Trend teasing speculative piece on Apple Car tomorrow

Betteridge’s law of headlines tells us that any headline ending in a question mark can be answered by the word no, and Motor Trend was working hard to prove it today. The auto industry publication had a lot of Apple and EV enthusiasts excited today after teasing a reveal set for tomorrow with several design sketches and pictures posted to their Twitter feed:

Is this the Apple Car we’ve all been waiting for? As per Betteridge’s law of headlines, no it’s not.

Apple Stories April 4, 2016

tesla xray 2

Tesla news not directly related to the Model 3 is hard to come by these days, but Electrek learned that Tesla recently hired Apple’s OS Security Manager for a similar role at the automaker. While safety in general has long been an important part of the automotive industry, IT security is just starting to become a factor as connected cars are increasingly becoming a hacking risk.

Consequently, Tesla is building an impressive IT security team led by Chris Evans, not Captain America but the former head of Google’s Project Zero, a team of hackers employed full-time by Google to find zero-day vulnerabilities. expand full story

Apple Stories March 8, 2016

Tesla-Videos

Tesla last night posted 11 “howto” videos showing how to use the giant capacitive touch display in the middle of the center console as well as the smartphone app. Veteran Model S owners will find them mostly repetitive but there might be some nuggets of wisdom inside. However, new and prospective owners need to see all of them to understand how the car works.  See all embedded below: expand full story

Apple Stories March 1, 2016

screen-shot-2016-03-01-at-6-49-15-pm

According to a report from Silicon Valley Business Journal, Apple has recently leased a 96,000-square-foot industrial property in Sunnyvale, California. The property was originally home to a Pepsi bottling plant, but Apple now occupies the entire space. It has widely been reported in the past that Apple is testing its Project Titan electric car initiative in Sunnyvale, with the company reportedly operating a shell company called Sixty Eight Research out of the city.

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Apple Stories February 28, 2016

Apple-A8-Chip

If there’s indeed a poaching chess game going on between Tesla and Apple, it would appear the automaker is winning in acquiring quality pieces. Just a few week after we exclusively reported that Tesla hired legendary chip architect Jim Keller as new “Vice-President of Autopilot Hardware Engineering”, we now learn that Keller is joined by former DEC Alpha, PA Semi and until earlier this year Apple Director Peter Bannon.

Before Keller left Apple for AMD in 2012, he and Bannon were leading Apple’s processor development since the Cupertino-based company bought their chip making firm PA Semi in 2008. The duo lead the development of Apple’s A4 and A5 processors, which powered most of the company’s mobile devices from 2010 to 2012. Keller then left to develop the Zen architecture at AMD, but Bannon stuck around and developed several other chips for Apple until leaving for Tesla to join Keller last week. expand full story

Apple Stories February 26, 2016

Chevy Volt CarPlay

Tim Cook and company lead Apple’s annual shareholders meeting of 2016 this morning, and as usual there were some interesting questions and answers between those in attendance. Like last year, Apple’s rumored electric vehicle project came up, only the Apple CEO didn’t automatically defer to CarPlay this go around.

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