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Zac Hall

March 20

Apple ramping self-driving car testing, more CA permits than Tesla and Uber

Apple doesn’t appear to be slowing down on its mysterious self-driving car technology testing. As noted in a new report on Uber’s fatal accident involving an autonomous vehicle, the Financial Times includes new data on how many self-driving cars Apple may be testing in California.

January 25

Apple has dramatically increased the number of self driving vehicles it is testing, Bloomberg reports. The company first received approval from state officials last spring to test three self driving cars on the road, but new inquiries to the California DMW show Apple has since expanded its test fleet to 27 vehicles total.

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November 28, 2017

Rumors that Apple plans to develop and market a self-driving vehicle may have gone cold, but CEO Tim Cook has publicly acknowledged that the company is working on a ‘large project’ around autonomous systems.

The latest detail in the story comes via Jalopnik which reports that Apple may have leased Chrysler’s old proving grounds which could be used for testing autonomous cars.

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April 14, 2017

A Tesla-style concept of the Apple Car from CarWow

Apple’s car project has gone quiet over the last few months after frequent reports detailed the company’s efforts to develop an electric vehicle. Now there’s a new development via Business Insider: Apple has registered with the state of California to test self-driving vehicles.

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July 25, 2016

Report: Former hardware exec Bob Mansfield now leading Apple’s electric vehicle project

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Tim Cook, Steve Jobs, and Bob Mansfield during 2010 iPhone 4 ‘Antennagate’ press conference

Apple’s electric vehicle project may be gaining steam thanks to a recent change in staff at the top. According to a new report from The Wall Street Journal, Apple has recruited Bob Mansfield out of retirement and back to the company to lead the ‘Project Titan’ Apple Car team. Mansfield previously led Apple’s hardware team before moving to a special projects role then an advisor position. Pulling Mansfield out of retirement to work on the Apple Car effort suggests the company strongly intends to bring an electric vehicle to market as the former exec has a reputation for getting the job done.

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July 21, 2016

Shift your expectations, Apple’s electric vehicle reportedly won’t debut until 2021

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A Tesla-style concept of the Apple Car from CarWow

News around Project Titan, the name given to Apple’s electric vehicle ambitions has been relatively quiet lately despite the anticipated introduction in 2020 inching closer by the day. That may be because the introduction target for Apple Car has moved back one year to 2021. Included in a profile of three brothers who are said to have worked on the Apple Car initiative, The Information includes this detail:

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May 25, 2016

Report: Apple interested in charging station tech for powering rumored electric vehicle

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If Apple is going to produce an electric vehicle like Tesla, then naturally Apple will want to provide customers with a way to recharge away from home without relying on infrastructure from third parties. Reuters now reports that Apple is showing interest in such charging stations as it’s talking to existing companies and hiring engineers with experience in building them.

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February 26, 2016

Tim Cook says it’ll be ‘Christmas Eve for a while’ when asked about Apple Car

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Tim Cook and company lead Apple’s annual shareholders meeting of 2016 this morning, and as usual there were some interesting questions and answers between those in attendance. Like last year, Apple’s rumored electric vehicle project came up, only the Apple CEO didn’t automatically defer to CarPlay this go around.

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February 4, 2016

Hands-on with CarPlay on the new Chevy Volt’s 8-inch capacitive display [Video]

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Earlier this year at CES, Seth and I had the opportunity to test drive the new Chevy Volt hybrid (okay, I actually just held the camera in the back seat) which has one of the best CarPlay screen we’ve seen yet. Check out our hands-on experience with the Volt’s very nice display from our test drive below …

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February 1, 2016

Porsche CEO says ‘iPhone belongs in your pocket, not on the road’, dismissing autonomous cars

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As Electrek covers, the automobile landscape is clearly changing with electric vehicles replacing gas-powered cars, autonomous features potentially replacing drivers, and iPhone-maker Apple developing an EV of its own. But Porsche wants no part in that future says CEO Oliver Blume. Reuters reports that Blume told German media this week essentially that a Porsche is meant to be driven, and an iPhone is meant for your pocket, not the road:

“One wants to drive a Porsche by oneself,” Blume said in an interview with regional newspaper Westfalen-Blatt published on Monday.

“An iPhone belongs in your pocket, not on the road,” Blume added, saying that Porsche did not need to team up with any big technology companies.

While Blume was using the iPhone line largely to explain away the need for computerized vehicles and embrace the nature of high-performance cars like Porsches, it’s a curious one as the new 911 features Apple’s CarPlay

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October 21, 2015

Ferrari chairman believes Apple will build a car, calls Elon Musk ‘great marketer’ after Tesla dig

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Speaking today on CNBC, Ferrari chairman and Fiat Chrysler CEO Sergio Marchionne spoke affirmatively when asked if he believes Apple will make a car. The Ferrari boss explained that he believes the automobile space is one in which Apple can exhibit its skills, clarifying that he believes Apple will have a car assembled rather than building it on their own. Marchionne added that Apple has not approached Fiat for being its partner for assembling a car. expand full story

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