apple car Stories April 14, 2017

A Tesla-style concept of the Apple Car from CarWow
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Apple’s car project has gone quiet over the last few months after frequent reports detailed the company’s efforts to develop an electric vehicle. Now there’s a new development via Business Insider: Apple has registered with the state of California to test self-driving vehicles.

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apple car Stories November 21, 2016

Supercar maker McLaren says Apple did meet with them, but didn’t bid for the business

Following a report in September that Apple was considering an acquisition of supercar manufacturer McLaren, the company has told Reuters that discussions and meetings did take place, but did not get as far as a formal bid.

apple car Stories September 10, 2016

Apple’s car plans appear to have hit yet another snag. Tonight the NYTimes is reporting that Apple is again rebooting the now infamous car project.

In a retrenchment of one of its most ambitious initiatives, Apple has shuttered parts of its self-driving car project and laid off dozens of employees, according to three people briefed on the move who were not allowed to speak about it publicly.

2016 has been an abysmal year for Apple’s car project if you believe the various reports from top news agencies. A timeline of Apple Car developments this year: expand full story

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apple car Stories July 25, 2016

Tim Cook, Steve Jobs, and Bob Mansfield during 2010 iPhone 4 'Antennagate' press conference
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Apple’s electric vehicle project may be gaining steam thanks to a recent change in staff at the top. According to a new report from The Wall Street Journal, Apple has recruited Bob Mansfield out of retirement and back to the company to lead the ‘Project Titan’ Apple Car team. Mansfield previously led Apple’s hardware team before moving to a special projects role then an advisor position. Pulling Mansfield out of retirement to work on the Apple Car effort suggests the company strongly intends to bring an electric vehicle to market as the former exec has a reputation for getting the job done.

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apple car Stories July 21, 2016

A Tesla-style concept of the Apple Car from CarWow
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News around Project Titan, the name given to Apple’s electric vehicle ambitions has been relatively quiet lately despite the anticipated introduction in 2020 inching closer by the day. That may be because the introduction target for Apple Car has moved back one year to 2021. Included in a profile of three brothers who are said to have worked on the Apple Car initiative, The Information includes this detail:

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apple car Stories May 25, 2016

If Apple is going to produce an electric vehicle like Tesla, then naturally Apple will want to provide customers with a way to recharge away from home without relying on infrastructure from third parties. Reuters now reports that Apple is showing interest in such charging stations as it’s talking to existing companies and hiring engineers with experience in building them.

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apple car Stories May 6, 2016

Apple seeking 800,000-sq feet of space for car project as team reaches around 600 people – WSJ

One of the largest property companies in the San Francisco Bay Area has said during an investor call that Apple is seeking around 800,000 square feet of space in the area to expand its car project. The WSJ quotes Hudson Pacific Properties CEO Victor Coleman talking about rising demand for space for car R&D in the area.

apple car Stories April 19, 2016

Tesla CEO Elon Musk has an affectionate nickname for Apple: The ‘Tesla Graveyard‘. “They have hired people we’ve fired,” Musk said. “We always jokingly call Apple the ‘Tesla Graveyard.’ If you don’t make it at Tesla, you go work at Apple”. He made the comment after being asked about the so-called “poaching war” between the automaker and the consumer electronic giant following the start of Apple’s electric car program: ‘Project Titan‘.

We follow who’s coming and who’s going at Tesla pretty closely here at Electrek and it’s clear that the two companies share a lot of former colleagues. Tesla’s senior engineering staff and leadership are full of former Apple directors and VPs, while the Cupertino-based company hired quite a few former Tesla engineers, but rarely any senior leadership… until now.

Electrek, in collaboration with our sister-site 9to5Mac, has exclusively discovered and confirmed respectively that Apple hired former Tesla Vice President of Vehicle Engineering and former Aston Martin Chief Engineer, Chris Porritt, to work on “special projects”, and we know that “special projects” is where Apple’s Titan car project lives. expand full story

apple car Stories April 18, 2016

German publication Frankfurter Allgemeine is reporting that Apple may be planning to use Austrian-based automotive contract manufacturer Magna to manufacture the Apple Car. The publication also says that Apple has created a ‘secret lab’ in Berlin where it has head-hunted a small cross-disciplinary team of 15-20 upcoming engineers from a number of German car companies.

Magna specialises in making limited-edition models for major car manufacturers, having made the Mini Paceman and Clubman for BMW, as well as the BMW X3. It is expected to make hundreds of thousands of vehicles for BMW over the next 6-7 years …

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apple car Stories April 13, 2016

Motor Trend teasing speculative piece on Apple Car tomorrow

Betteridge’s law of headlines tells us that any headline ending in a question mark can be answered by the word no, and Motor Trend was working hard to prove it today. The auto industry publication had a lot of Apple and EV enthusiasts excited today after teasing a reveal set for tomorrow with several design sketches and pictures posted to their Twitter feed:

Is this the Apple Car we’ve all been waiting for? As per Betteridge’s law of headlines, no it’s not.

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