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Seth Weintraub

Founder, Publisher, and Editorial Director of the 925, LLC publications.

Seth Weintraub is an award-winning engineer, journalist, and publisher who won back-to-back Neal Awards from 20072010 during his three-plus years covering Apple and Google at IDG’s Computerworld.

From 2010-2011, Weintraub covered all things Google for Fortune Magazine, amassing an impressive rolodex of Google contacts and a love for Silicon Valley tech culture.

It turns out that his hobby – the 9to5Mac news site – was always his favorite, and in 2011, he went full time adding his Fortune Google followers to 9to5Google, in addition to adding the style and commerce component of 9to5Toys gear and deals site. In 2013, Weintraub bought one of Tesla’s first Model S EVs off of the assembly line, which began his love affair with electric vehicles and green energy — this, in turn, became Electrek in 2014. To cover the burgeoning world of drones and UAVs led by China’s DJI, DroneDJ was born in 2018, and then more recently, Connectthewatts and SpaceExplored were launched to cover connected fitness and space.

From 1997-2007, Weintraub was a Global IT director and Web Developer for a number of companies, with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid, and London before becoming a publisher/writer.

Seth received a bachelor’s degree in Industrial and Systems Engineering from the University of Southern California with a minor in Multimedia and Creative Technology in 1997. In 2004, he received a Master’s from NYU’s Tisch School of the Art’s ITP program.

Weintraub is a licensed single-engine private pilot and a certified open-water scuba diver, and he spent over a year backpacking to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his wonderful girlfriend, Alana, and two amazing sons.

More: About.me. BI 2014 profile.

Tips: seth@925.co, or llsethj on Threads/BlueSky or link at top of page.

Rivian delays Ocean Coast interiors, introduces ‘Sand’ and ‘Pet’ Modes and Dashcam

In a very “Muskivelian” move today, Rivian CEO RJ Scaringe tweeted some cool new features that would be coming to owners, while Tony Caravano, head of Rivian customer engagement, told reservation holders with Ocean Coast interiors (like myself) that their vehicles would be delayed further. Oh and today’s the day that Rivian stakeholder and competitor Ford starts deliveries of the F-150 Lightning. So much for subtlety.

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Review: GMC’s Hummer EV ‘Super(size)truck’ is excess in all the best ways

Hummer EV GMC 2022

GMC flew Electrek out to Scottsdale, Arizona, last month to test-drive the new Hummer EV on proving grounds, backroads, highways, and desert trails. After a few days with this beast, it is clear that this thing has all the bells and whistles – but with a huge 200+ kWh battery, is the Hummer brand still a little excessive?

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First GM Ultium Cadillac Lyriqs roll off Spring Hill, TN Assembly line early, new orders begin in May

Cadillac Lyriq production

The one question we had when GM unveiled its Cadillac Lyriq SUV was “will GM make enough of them to meet demand?”

We’ll start to find out the answer starting today as GM celebrates its first Ultium powered Cadillac Lyriq rolling off the assembly line in its sprawling Spring Hill, Tennessee complex.

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Volvo and Starbucks team up on Chargepoint DC fast charging network test from Seattle to Colorado

US retailers EV charging

One area of the EV experience that traditional automakers seem to have little thirst for is the DC fast charging network that recharges their cars over long drives or in cities where Level 1/2 charging is inaccessible. Volvo is now exploring its own DC Fast Charging network of sorts, and it’s teamed up with charging heavyweights Starbucks and Chargepoint to do so…

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First look: 2022 Volvo XC60 Recharge PHEV boosted to 35 EV miles

Volvo XC60 Recharge

Volvo flew us out to sunny Palm Springs to test the relatively new C40 BEV. But the Gothenburg, Sweden-based company couldn’t help but give us a quick drive in the bigger XC60 Recharge plug-in hybrid while we waited. The mid-sized SUV got a nice upgrade this year to 35 miles of all-electric driving in its “Pure” mode. That puts it into our “if you can commute without using gas, it’s an EV” category, but that wasn’t the only improvement…

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After backlash, Rivian (RIVN) backtracks on price hike in letter from Founder/CEO RJ Scaringe

Just two days ago, Rivian announced it would be either increasing the price of reservation holder vehicles $12,000+ or making reservation holders wait until 2024 at the earliest and giving them a smaller battery with a slower drivetrain and only two motors. Not the type of note Rivian reservation holders were hoping to see before their delivery.

The backlash from reservation holders, some from as far back as 2018, was alarming. In polls we and others took, a significant majority of reservation holders dropped their reservations. Most of the rest were waiting to see what Rivian did. Just two days later, we have an answer…

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VW CEO Diess disagrees with Tesla CEO Elon Musk, saying L3 autonomy requires Lidar (plus VW EV Pickup, summer OTA, and more)

Diess Musk

In a wide-ranging AMA on Reddit today, VW CEO Herbert Diess provided answers to a ton of questions from the Reddit community, some of which were news to us. Importantly, he clarified Volkswagen’s position on Autonomy and ID.4 charging update timelines while waxing eloquent on a low-price VW EV and everyone’s favorite, the Microbus.

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Kia EV6 first drive: 10 things I didn’t know about the big 310-mile every-person sportwagon

Kia EV6 review

Kia flew us out to wine and “winding road” country to test the new EV6, which is coming a bit late to the US, as it’s been out for a while in its native Korea and Europe already. So that means I’ve had months to digest the information about the car, its characteristics, and its place in the industry. But nothing beats a test drive through the mountains with fellow EV nerd and former Electrek writer Brad Berman to get to know a car intimately.

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Ford Pro pairs new E-Transit/F-150 Lightning with VIIZR Salesforce telematics over wine in Sonoma

Ford Pro Winery
  • Ford’s versatile E-Transit 126-mile electric sprinter/cargo/van platform began production from its Kansas City, Missouri plant. Deliveries begin in a few weeks. I drove it, but drive impressions have to wait.
  • Ford is super high on its own supply of Telematics software but equally high on its new Salesforce partnership for software and services.
  • I came to California to drive a Ford F-150 Lightning and I got two awesome days in Sonoma meeting Francis Ford Coppola, chatting with some great Ford engineers/execs, drinking some amazing wine, and driving an electric sprinter van (not in that order).

We learned a lot this week as Ford flew us out to Sonoma, CA, and took us to some winery businesses that would soon be using not only electric Ford Pro vehicles but would also be using its telematics software stack to manage everything about them.

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Wallbox Quasar 2 bidirectional V2H CCS-combo DC charger announced, turns EVs into huge Powerwall

Wallbox (WBX), the Barcelona, Spain-based charger maker, announced its second generation Quasar 2 bidirectional charger at CES this week, two years after the original Quasar won our best of CES 2020. The upgrades are many for this new charger, which we consider to be one of the most important new technologies in the EV ecosystem.

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Ford announces 2022 Mustang Mach-E prices and features, expects triple NA/EU output to 200,000+ by 2023

Mach E GT

As Ford’s CEO Jim Farley took to Twitter to announce a three times increase in Mustang Mach-E production, the company also alerted dealers that modest price increases and new packages would be coming for 2022 models. The California Route 1 edition also got a meaningful range bump.

Meanwhile, the company delayed a much anticipated Explorer EV and its Lincoln cousin…

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Porsche Taycan GTS sedan first drive: Getting to the track is half the fun

Porsche Taycan GTS sedan-willow-springs

For Electrek‘s first drive of the Grand Turismo Sport (GTS), Porsche brought us out to Willow Springs race track in the high desert, northeast of Los Angeles. The cars it gave us were stock models with nothing you can’t option at a Porsche dealer. Our basic instructions were to try and follow the professional drivers ahead of us and listen for instructions— and that was pretty much it.

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Review: Serial 1 Mosh CTY e-bike is an urban commuter dream

Serial 1 Mosh CTY

Serial 1 provided a Mosh CTY review bike to me so I could commute from my hotel in downtown Los Angeles a mile or so south to the Los Angeles Auto Show this week.

But I used it to attend the USC Football game a few miles to the south, dinners/events in various parts of the city, and just generally get around instead of Uber or renting a car.

So, how’d it perform?

Note: Harley/Serial 1 is having a $1000 off Black Friday sale on all of its ebikes

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