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Seth Weintraub

Founder, Publisher, and Editorial Director of the 925, LLC publications.

Seth Weintraub is an award-winning engineer, journalist, and publisher who won back-to-back Neal Awards from 20072010 during his three-plus years covering Apple and Google at IDG’s Computerworld.

From 2010-2011, Weintraub covered all things Google for Fortune Magazine, amassing an impressive rolodex of Google contacts and a love for Silicon Valley tech culture.

It turns out that his hobby – the 9to5Mac news site – was always his favorite, and in 2011, he went full time adding his Fortune Google followers to 9to5Google, in addition to adding the style and commerce component of 9to5Toys gear and deals site. In 2013, Weintraub bought one of Tesla’s first Model S EVs off of the assembly line, which began his love affair with electric vehicles and green energy — this, in turn, became Electrek in 2014. To cover the burgeoning world of drones and UAVs led by China’s DJI, DroneDJ was born in 2018, and then more recently, Connectthewatts and SpaceExplored were launched to cover connected fitness and space.

From 1997-2007, Weintraub was a Global IT director and Web Developer for a number of companies, with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid, and London before becoming a publisher/writer.

Seth received a bachelor’s degree in Industrial and Systems Engineering from the University of Southern California with a minor in Multimedia and Creative Technology in 1997. In 2004, he received a Master’s from NYU’s Tisch School of the Art’s ITP program.

Weintraub is a licensed single-engine private pilot and a certified open-water scuba diver, and he spent over a year backpacking to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his wonderful girlfriend, Alana, and two amazing sons.

More: About.me. BI 2014 profile.

Tips: seth@925.co, or llsethj on Threads/BlueSky or link at top of page.

Mercedes EQS review: You can no longer call internal combustion vehicles ‘luxury’

mercedes EQS review

I got to spend almost a week with the Mercedes EQS as my daily driver and it sure was interesting to see what it was like owning a $130,000 car. One thing’s for certain and stood out however, electric propulsion takes luxury to a new level. In fact, at this point, I’d be reluctant to call anything with an internal combustion engine a luxury vehicle. Here’s why:

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The Electrek Review: BMW i4 eDrive40 is low effort but still highly enjoyable experience

BMW i4

The BMW i4 eDrive40 delivered to my door by BMW looks almost indiscernible from a 4-series internal combustion engine vehicle. It even has what appear to be exhaust pipes out the back.

I imagine the pitch for this car in some Bavarian BMW corporate office was something like:

Look, Tesla is eating our lunch, let’s please just make an EV version of the 4 series to take on the Model 3. It will take almost no effort, we’ll just rip out the ICE components and throw in a battery and some electric motors. It will barely appear on the balance sheet. How bad could that be?

Yet somehow this is still a very compelling EV, and I’d argue a lot better than the 4-series it is masquerading as. It is even better than the Model 3 in a bunch of ways…

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2023 Chevy Bolt EV is still the best value EV in America, by far

Chevy Bolt EUV Review

Long time Electrek readers will know that I leased a Chevy Bolt EV from 2017 until the pandemic and really loved that electric blue “Micro-SUV” EV; we’ve already taken a look at its younger sibling, the EUV with Super Cruise. But considering recent events GM has cleaned up the battery “issue” and lowered the price by $6000, and introduced 2023 model year – as well as a tax rebate refresh opportunity – I thought it would be fun to take another look at the now sub-$30,000 Bolt EUV.

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Mercedes EQB first drive: $55K small 3rd row SUV doesn’t have to go fast or far to impress

Mercedes EQB Tesla Y

The most accessible and likely most popular Mercedes EV, the EQB, is soon going to be hitting dealerships in the US, joining Europe and Canada. And it might seem a little lot familiar if you’ve experienced the Mercedes GLB ICE vehicle, yet far improved because of the electric powertrain. Mercedes flew us to its proving grounds outside of Stuttgart to find out more…

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Mercedes EQXX drive, hypermiling the 750-mile solar prototype engineers want to build

Mercedes EQXX review

There’s exactly one Mercedes EQXX in existence, and we had the good fortune to be able to drive it around a test track in Southern Germany this week. This is a special car for a number of reasons, but in a nutshell, it is a 100kWh ultra high efficiency EV with a slippery .17 coefficient of drag and 600W of solar panels on top.

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Rivian R1S review and 1st drive: The best SUV ever made?

Rivian R1S Review

One simple fact is going to tell you more than all of the Rivian R1S Review words, images, and video below: I’m in line to buy a Rivian R1S, and after a few days on and off the roads of upstate NY, I’m more excited than ever to get my hands on it.

But if you’ll indulge me, I’d like to tell you about this mighty, electric seven-seat off-road SUV and why it is on my, and many many others’ dream car list – from the perspective of someone who is test-driving their next vehicle.

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Cadillac Lyriq first drive: A year early and dollar long at $60K

Cadillac Lyriq review

GM flew us out to beautiful Park City Utah to review the Cadillac Lyric EV last week. It was our first hands-on drive of GM’s first mass-market Ultium drivetrain (with apologies to the 9,000 lb. gorilla in the room, niche HummerEV) vehicle. With Cadillac no longer releasing ICE vehicles and going full EV in just eight short years, it isn’t a stretch to say that the brand is betting the company on the success of its first EV. So, how’d it do?

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Review: Luna Eclipse full-suspension fat tire foldable BMX e-bike, somehow priced under $1,400

Luna Eclipse Fat Tire

….that pedals smoother than most acoustic bikes up to 25mph.

I’ve spent the last few weeks with Luna’s new $1395 Eclipse folding fat tire e-bike. It is unlike any other e-bike on the market, and yet I can recommend it enthusiastically for a big swath of the foldable fat tire e-bike market. And even some general e-bikers. Here’s why:

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Rivian R1T, The Electrek Review: There is nothing like it

Rivian R1T Review

Rivian gave us a loaner R1T for four days last week to drive around and enjoy. We took it from the Brooklyn delivery center through New York City, into the Adirondacks, and back through the mud, suburbs, and traffic.

For background, we’re already gushing over the R1T from our first drive of it, naming it Electrek’s vehicle of the year 2021, but now we’ve gotten some alone time with it and have seen some of the software updates that have moved into production vehicles – and we’ve got a whole new appreciation.

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Rivian delays Ocean Coast interiors, introduces ‘Sand’ and ‘Pet’ Modes and Dashcam

In a very “Muskivelian” move today, Rivian CEO RJ Scaringe tweeted some cool new features that would be coming to owners, while Tony Caravano, head of Rivian customer engagement, told reservation holders with Ocean Coast interiors (like myself) that their vehicles would be delayed further. Oh and today’s the day that Rivian stakeholder and competitor Ford starts deliveries of the F-150 Lightning. So much for subtlety.

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Review: GMC’s Hummer EV ‘Super(size)truck’ is excess in all the best ways

Hummer EV GMC 2022

GMC flew Electrek out to Scottsdale, Arizona, last month to test-drive the new Hummer EV on proving grounds, backroads, highways, and desert trails. After a few days with this beast, it is clear that this thing has all the bells and whistles – but with a huge 200+ kWh battery, is the Hummer brand still a little excessive?

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First GM Ultium Cadillac Lyriqs roll off Spring Hill, TN Assembly line early, new orders begin in May

Cadillac Lyriq production

The one question we had when GM unveiled its Cadillac Lyriq SUV was “will GM make enough of them to meet demand?”

We’ll start to find out the answer starting today as GM celebrates its first Ultium powered Cadillac Lyriq rolling off the assembly line in its sprawling Spring Hill, Tennessee complex.

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Volvo and Starbucks team up on Chargepoint DC fast charging network test from Seattle to Colorado

US retailers EV charging

One area of the EV experience that traditional automakers seem to have little thirst for is the DC fast charging network that recharges their cars over long drives or in cities where Level 1/2 charging is inaccessible. Volvo is now exploring its own DC Fast Charging network of sorts, and it’s teamed up with charging heavyweights Starbucks and Chargepoint to do so…

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First look: 2022 Volvo XC60 Recharge PHEV boosted to 35 EV miles

Volvo XC60 Recharge

Volvo flew us out to sunny Palm Springs to test the relatively new C40 BEV. But the Gothenburg, Sweden-based company couldn’t help but give us a quick drive in the bigger XC60 Recharge plug-in hybrid while we waited. The mid-sized SUV got a nice upgrade this year to 35 miles of all-electric driving in its “Pure” mode. That puts it into our “if you can commute without using gas, it’s an EV” category, but that wasn’t the only improvement…

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