After taking its sweet time to get cracking in the first place, Audi is now off to a strong start on its long journey to 100% electrification.
Generally speaking, getting overexcited about a concept car is a one-way ticket to bitter disappointment. Why? Because firstly, it may not even make it to production. And secondly, even if it does, it’ll probably look very “different” – aka “worse.” Goodbye massive rims, butterfly doors, and wacky interior with joysticks in place of a wheel. Hello softened edges, cheap plastics and sadness.
In this EV game, there are heroes, both sung and unsung. More often than not, it’s the Teslas and Polestars of this world that steal all the headlines with their space-age technology and spaceship designs. But actually, some of the most significant EVs of the past decade have rather flown under the radar, adored by those who drive them but underappreciated by the rest of the world.