It’s happened yet again: Another EV sold out before it launched. This time, it’s the upcoming Opel Mokka-e that is sold out in Europe, even though the car won’t hit the road until next March. Opel says they were “totally surprised” by the demand and were expecting a “high-four-digit” number of sales next year.
Opel is not the first company to experience this. GM, Ford, Porsche, VW, and others have all had a hard time meeting initial demand for their vehicles, or sold them out well in advance of launch. So if this keeps happening, what’s it going to take to convince manufacturers that consumers want electric cars?