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Audi E-Tron Sportback first drive — can it compete with Tesla’s Model X?

Audi E-tron

In the late summer, we were given the keys to Audi’s second all-electric car, the E-Tron Sportback, and while there is much to admire, it has taken us a little longer than usual to broadcast. Why? Well, there has always seemed to be more affordable, and in turn more accessible, electric cars to talk about to the public, including the VW ID.4VW ID.3Honda eTesla Model Y, and most recently the Mazda MX-30.

Slowly but surely, car companies are offering increasingly cost-competitive vehicles, but Audi is going against that grain by offering an even more expensive EV at the second time of asking. We understand that Audi is a luxury carmaker, but we feel compelled to ask, does this strategy stack up? Or could this short-sightedness potentially cost them in the long run? Let’s take a closer look.

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Audi gives up plan for hands-off autonomy for next A8

Audi A8 Traffic Jam Pilot

Despite all the hype about high levels of vehicle autonomy, drivers always need to keep their hands on the wheel. Audi had planned to be the first automaker to introduce so-called Level 3 autonomy, where you could take your eyes off the road and let the car drive. But the combination of legislative uncertainty and a patchwork approach to the technology led the German automaker to give up self-driving plans for the next A8 due next year.


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Audi decides against all-electric version of its A8 flagship sedan

Audi A8

BMW and Mercedes-Benz will both have pure-electric, large luxury sedans in the next year or two. Those models will join the Tesla Model S in the field of full-size EV sedans. But Audi this week said that it decided against an all-electric A8. Instead, the German luxury brand will equip the A8 with a plug-in hybrid with about 30 miles of electric range.


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Audi currently has more EV platforms than electric cars built on them, here’s why

We’re coming up on the first anniversary of Audi announcing its plans to introduce 20 new EVs in the next four years. The Volkswagen luxury brand yesterday posted a summary of its plans, repeating the goal of making 800,000 EVs a year by 2025 – using, count ‘em, four different EV platforms.

It might seem strange to have more platforms than cars at this stage. But Audi told us about the method to their madness.


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