Audi e-tron Sportback Stories January 11

With the imminent launch of the production version of the new e-tron quattro later this year, Audi is opening up reservations with deposits for the vehicle to new markets and it is adding the new all-electric e-tron sportback to the mix. expand full story

Audi e-tron Sportback Stories September 27, 2017

Audi will build electric cars in all factories worldwide, expanding from previous plans

Today Audi CEO Rupert Stadler said that Audi will build electric cars in all of their factories around the world, including plants in Mexico and Hungary, Automotive News reports.  Previously, we reported on Audi’s main worker union demanding that Audi build EVs in their main plant in Ingolstadt, Germany, not just in smaller plants as they had previously planned.

Today’s comments seem a response to that demand, only even more sweeping than the union had requested.  Not only will Audi build EVs in their main plant in Ingolstadt, but they will build them in their factories all over the rest of the world as well.

Audi e-tron Sportback Stories June 21, 2017

While Audi’s electric vehicle effort still mostly only exist in press releases and concepts, it looks like it’s about to move to production in a significant way if we are to believe them.

The German automaker confirmed today that the e-tron Sportback, which they were just teasing Tesla and Elon Musk about in a new billboard ad, will go into production at its Brussels plant in 2019. expand full story

Audi e-tron Sportback Stories June 16, 2017

Video: Audi’s ‘Tesla competitor’ e-tron Sportback concept spotted on a garage roof in Hamburg

Just a few days ago Audi put up a Tesla-taunting billboard for their e-tron Sportback all-electric vehicle concept, and today we’ve received spy video of the car driving at low-speed on a garage roof in Hamburg, Germany.

Audi e-tron Sportback Stories June 14, 2017

Legacy automakers have targeted Tesla in ads before, like BMW’s anti-Model 3 commercials and Nissan’s Leaf ads aimed at Model 3 reservation holders.

Audi is the latest automaker to go after Tesla in its ads – though it appears to be more in an attempt at humor than a targeted effort to mitigate the impact of Model 3 reservations on their sales, like the previous ones from BMW and Nissan.   expand full story

Audi e-tron Sportback Stories April 18, 2017

After teasing the vehicle yesterday, Audi has officially unveiled its new electric vehicle concept, the e-tron Sportback, at the Auto Shanghai 2017 today.

As we expected, the German automaker confirmed that the vehicle will serve as the basis for its second all-electric vehicle to go to production after the quattro e-tron. Audi says that the new electric coupé crossover will hit the market as soon as 2019 – about a year after the quattro. expand full story

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