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Audi e-tron Sportback

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Audi E-Tron Sportback first drive — can it compete with Tesla’s Model X?

Audi E-tron

In the late summer, we were given the keys to Audi’s second all-electric car, the E-Tron Sportback, and while there is much to admire, it has taken us a little longer than usual to broadcast. Why? Well, there has always seemed to be more affordable, and in turn more accessible, electric cars to talk about to the public, including the VW ID.4VW ID.3Honda eTesla Model Y, and most recently the Mazda MX-30.

Slowly but surely, car companies are offering increasingly cost-competitive vehicles, but Audi is going against that grain by offering an even more expensive EV at the second time of asking. We understand that Audi is a luxury carmaker, but we feel compelled to ask, does this strategy stack up? Or could this short-sightedness potentially cost them in the long run? Let’s take a closer look.

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Audi will build electric cars in all factories worldwide, expanding from previous plans

Today Audi CEO Rupert Stadler said that Audi will build electric cars in all of their factories around the world, including plants in Mexico and Hungary, Automotive News reports.  Previously, we reported on Audi’s main worker union demanding that Audi build EVs in their main plant in Ingolstadt, Germany, not just in smaller plants as they had previously planned.

Today’s comments seem a response to that demand, only even more sweeping than the union had requested.  Not only will Audi build EVs in their main plant in Ingolstadt, but they will build them in their factories all over the rest of the world as well.



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Audi confirms production of its second all-electric car at its Brussels plant in 2019

While Audi’s electric vehicle effort still mostly only exist in press releases and concepts, it looks like it’s about to move to production in a significant way if we are to believe them.

The German automaker confirmed today that the e-tron Sportback, which they were just teasing Tesla and Elon Musk about in a new billboard ad, will go into production at its Brussels plant in 2019.

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Audi teases Tesla and Elon Musk in a new billboard ad for upcoming electric vehicle

Legacy automakers have targeted Tesla in ads before, like BMW’s anti-Model 3 commercials and Nissan’s Leaf ads aimed at Model 3 reservation holders.

Audi is the latest automaker to go after Tesla in its ads – though it appears to be more in an attempt at humor than a targeted effort to mitigate the impact of Model 3 reservations on their sales, like the previous ones from BMW and Nissan.  

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Audi unveils new e-tron Sportback with ~300 miles of range, production starts in 2019

After teasing the vehicle yesterday, Audi has officially unveiled its new electric vehicle concept, the e-tron Sportback, at the Auto Shanghai 2017 today.

As we expected, the German automaker confirmed that the vehicle will serve as the basis for its second all-electric vehicle to go to production after the quattro e-tron. Audi says that the new electric coupé crossover will hit the market as soon as 2019 – about a year after the quattro.

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