A new article in the May edition of Transportation Research took up the question of how much, if anything, consumers would pay for autonomous driving capabilities in their vehicles. The survey of 1,260 American households concluded that the average household would be willing to pay $3,500 for partial automation, or $4,900 for full automation.
There was a lot of variance in the data however, as several households said they would pay upwards of $10,000 for full automation, and others said they would not be interested in paying a premium at all for this technology. The research also concludes that because of this large variance in consumer price preferences, there will be plenty of room for vehicle models with varying levels of automation at various price points.
There are a lot of companies now working on autonomous driving technologies and as many approaches to achieve the ultimate goal of a safe fully self-driving system. With such a transformative technology, there will be an extraordinarily important first-mover advantage.
Navigant Research attempted to create a leaderboard based on each company’s vision and execution in order to get an idea of which ones might have a lead. It published the report this week with interesting results. expand full story
Uber has been under a lot of pressure over the past few months from several different angles, including with their self-driving effort. They had problems with regulators in California after a self-driving prototype ran a red light and now they are being sued by Waymo, Alphabet’s self-driving car company, over their lidar sensor technology.
Now one of their self-driving prototypes in Arizona was involved in an accident that resulted in the car rolling over. Fortunately, no one was injured. expand full story
At the Prius Challenge event in Sonoma California today, Toyota unveiled today its second generation autonomous vehicles platform developed by the Toyota Research Institute (TRI).
While Toyota demoed an interesting system, it certainly has to be one of the most ridiculous-looking self-driving platforms we have seen so far. If you look closely, you can actually see the Lexus LS 600hL underneath all those lidar sensors. expand full story
The company announced tonight its second generation autonomous driving hardware and confirmed that it is in all vehicle off the assembly line right now. CEO Elon Musk said that will enable full level 5 autonomy.
It’s available in the Model S and X now going forward, and every Model 3 will be equipped with the new hardware suite – hence why Musk referred to the announcement as the ‘Model 3 part 2’, but that’s the extent of the information released today about the upcoming $35,000 all-electric vehicle.
Though there’s plenty to learn about Tesla’s new autonomous hardware suite.
expand full story