Lidar startup Luminar announced today that it’s received $100 million in new funding, as the company also introduced Iris, an autonomous platform that it expects to bring to production vehicles by 2022 — for less than $1,000.
A new article in the May edition of Transportation Research took up the question of how much, if anything, consumers would pay for autonomous driving capabilities in their vehicles. The survey of 1,260 American households concluded that the average household would be willing to pay $3,500 for partial automation, or $4,900 for full automation.
There was a lot of variance in the data however, as several households said they would pay upwards of $10,000 for full automation, and others said they would not be interested in paying a premium at all for this technology. The research also concludes that because of this large variance in consumer price preferences, there will be plenty of room for vehicle models with varying levels of automation at various price points.
There are a lot of companies now working on autonomous driving technologies and as many approaches to achieve the ultimate goal of a safe fully self-driving system. With such a transformative technology, there will be an extraordinarily important first-mover advantage.
Navigant Research attempted to create a leaderboard based on each company’s vision and execution in order to get an idea of which ones might have a lead. It published the report this week with interesting results. expand full story
Uber has been under a lot of pressure over the past few months from several different angles, including with their self-driving effort. They had problems with regulators in California after a self-driving prototype ran a red light and now they are being sued by Waymo, Alphabet’s self-driving car company, over their lidar sensor technology.
Now one of their self-driving prototypes in Arizona was involved in an accident that resulted in the car rolling over. Fortunately, no one was injured. expand full story