Honda has shared details of a comprehensive electrification strategy that includes two production vehicles and three concepts donning a new “e:N Series” electric branding. The Japanese automaker plans to introduce 10 Honda-brand EV models in the next five years, but only in China. That being said, Honda stated that it “envisions exporting these models from China” as well… someday. 

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The Urban EV concept burst onto the scene at the Frankfurt Motor Show three years ago. With its “cutesy faced” front end, Honda had found a forward-looking design to spearhead its electric car efforts, and with a similar face at the rear, it appeared attractively retro, too. While the eventual design lost a few elements in translation, it looked like Honda had hit a home run. In the end, though, while they swung and hit, have Honda ultimately played it too safe?

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The Honda E electric car is equipped with a powerful inverter, and a Tesla Model 3 owner decided to demonstrate that by charging his electric car with the Honda E. expand full story

Newly appointed Honda Canada CEO Jean Marc Leclerc is not keen on electric vehicles. In an interview with the Windsor Star, he trots out all the typical anti-EV arguments: too expensive, not practical, money-losing, and no demand.

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Honda will begin to sell its all-electric Honda e minicar in Europe this summer. Tom Gardner, Honda’s Europe chief, this week confirmed that a second EV from the Japanese automaker will also launch in Europe between 2021 and 2022. Details were not provided.

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Honda CEO Takahiro Hachigo wants to plot a new course for the Japanese automaker. He plans to simplify the product line, overhaul the production process, and re-align engineering resources to work on new technologies such as driver-assist features. However, EVs are not a priority. “I do not believe there will be a dramatic increase in demand for battery vehicles,” he told Automotive News this week.

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There’s no doubt that Honda fell behind on electric cars. Beat up the company as much as you like about its meager EV offerings to date. But also consider signs that the Japanese automaker is slowly correcting its course. In addition to introducing the small Honda E in Europe next year, Honda is working on a second EV for about 2022. Other small victories include quitting diesel, putting hydrogen indefinitely on hold, and agreeing with California’s emissions standards.  expand full story

Honda has unveiled the production version of its upcoming Honda E electric car and announced the starting price of ~$33,000. expand full story

Honda has released some new information about its upcoming Honda E electric car, including more on its electric motor.

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Honda has revealed more information about its Honda e urban EV, including details on the new electric car’s battery and platform.

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Honda has released a few more details about its upcoming Honda e electric car, including the inclusion of a side camera mirror system as a standard option.

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Honda is now taking reservations for its upcoming all-electric Honda e urban car in four European markets.

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It turns out Honda Urban EV that was revealed at the Geneva Motor Show two years ago to our loving eyes was a prototype of a prototype. Today we’re graced with the next stage in Honda’s retro urban EV prototype evolution, the Honda E prototype, which will be displayed at the Geneva Auto Show…

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