Betteridge’s law of headlines tells us that any headline ending in a question mark can be answered by the word no, and Motor Trend was working hard to prove it today. The auto industry publication had a lot of Apple and EV enthusiasts excited today after teasing a reveal set for tomorrow with several design sketches and pictures posted to their Twitter feed:
[tweet https://twitter.com/MotorTrend/status/720265417252405251 align=’center’]
Is this the Apple Car we’ve all been waiting for? As per Betteridge’s law of headlines, no it’s not.
It is far more likely than not, that Motor Trend is going to publish a speculative piece or design exercise of its own vision of what an Apple car could look like rather than an actual prototype or sketch leak.
Apple has yet to officially address its car program, but at this point, it’s kind of an “open-secret” in the auto and tech industries that Apple is developing an electric vehicle codenamed “Project Titan”. For the most part, the Cupertino-based company has been able to keep details under wraps.
Based on all the secrecy and anticipation around the project, it’s not surprising that Motor Trend’s teasing would be successful in creating hope of an actual leak of early design cues:
[tweet https://twitter.com/MotorTrend/status/720223181705850880 align=’center’]
[tweet https://twitter.com/MotorTrend/status/720310676372086784 align=’center’]
[tweet https://twitter.com/MotorTrend/status/720355923428904966 align=’center’]
We will “check back” tomorrow, not to see the Apple car, but to see what Motor Trend envisions it could look like. If their teasers are any indications, it looks like a “weird-mobile” – something I doubt Apple would ever risk bringing to the automotive market.
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