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Tesla now sells more cars in Europe than in North America – sales are up 136% in European markets

During a recent presentation at the University of Nevada, Reno, Tesla CTO JB Straubel mentioned that the company is now selling more cars in Europe than in North America. The company rarely reveals information about its sales by segment and it was the first official confirmation that European markets now outperform the U.S. in demand for Tesla’s Model S.
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Tesla now offers free Powerwalls through its referral program – the top referrer already sold 88 Model S’s

Three months ago Tesla announced a referral program for Model S owners. By referring someone who ends up buying a Tesla Model S, the owner gets $1,000 credit from Tesla to put toward accessories, service or a car, and the new buyer gets $1,000 off his new Model S. The program is only in a “trial phase” until October 31, but the deadline is also a competition for top referrers.

Today, less than two weeks before the end of the trial, the automaker upped the ante by announcing that those who make 5 referrals will receive a Tesla Powerwall for free…
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Tesla hid a The Hitchhiker’s Guide to the Galaxy Easter Egg in its Autopilot software release

Tesla Motors is known for hiding easter eggs in its software and the recent Autopilot v7.0 update is no exception. A year ago, a Model S owner figured out that by entering “007” in the access code of his car, the rendering of the Model S on the screen changes into James Bond’s submarine Lotus which Tesla CEO Elon Musk bought at an auction in 2013. Earlier this year, it was a Space Balls reference with the Ludicrous update and now it is an allusion to The Hitchhiker’s Guide to the Galaxy.
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Apple poaching electric vehicle engineers contributed to Mission Motorcycles’ bankruptcy says CEO

San Francisco-based Mission Motorcycles, a maker of high-end electric motorcycles, recently filed for bankruptcy amid financial troubles. In the filing, current CEO Mark Seeger said the company is so low on cash that it can’t afford to pay for an attorney for the bankruptcy process, but while recently talking with Reuters, former CEO Derek Kaufman dismissed the company’s lack of money and instead blamed Mission’s demise on Apple’s poaching of top engineers.
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Elon Musk’s quest to hire top talent – Tesla Motors, SpaceX and SolarCity are on a massive hiring spree

Tesla Motors, SpaceX and SolarCity – three companies influenced by Elon Musk – are currently on a massive hiring spree around the US. They already have a combined headcount of over 32,000 employees and the total is set to increase significantly in the coming months. We learned that Musk’s companies are holding joined private recruiting events, the latest of which held last weekend at SpaceX’s headquarters in Hawthorne, California.

Recruiters from each company select students recommended through university programs and invite them to the relatively secretive events to interview with SolarCity, SpaceX or Tesla.
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Tesla CTO: We’ve shifted core focus to Model 3, majority of employees now working on mass production of $35,000 vehicle

Tesla’s co-founder and Chief Technology Officer JB Straubel was at the University of Nevada, Reno earlier this week to talk to students and announce a new internship program for the company’s Gigafactory. As part of its Gigafactory deal, Tesla is pumping $1 million into the University of Nevada’s Battery research program.

During his presentation, Straubel confirmed that after launching the Model X last month, Tesla now shifted its core focus on the anticipated next generation vehicle: the Model 3.
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Stephen Colbert: ‘I woke up yesterday and my Tesla could drive itself’ [Video]

Stephen Colbert, on his popular Late Nite television show, discussed the Tesla V7 software update and the ability of the car to “drive itself”. Colbert noted driving his Tesla into Manhattan and how the autopilot would improve that. Additionally he noted that a lot of billionaires are working on self driving cars including Google’s founders and guests Apple CEO Tim Cook, Tesla CEO Elon Musk of course and Uber CEO Travis Kalanick.

The spot was a great one for Tesla, shining a light on its ability to upgrade cars through software and  putting a very positive and funny spin on autonomous driving. Watch the video clip on Youtube below:
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Hyperloop Technologies Inc. gains support from LA Mayor and tries to emulate Elon Musk’s SpaceX

Hyperloop Technologies Inc. recently inaugurated its Innovation Campus in Los Angeles and at the same time, celebrated the hiring of its new CEO, Cisco veteran Rob Lloyd. At the event, the company hosted hundreds of affluent investors, artists, engineers and politicians, including LA Mayor Eric Garcetti. The mayor voiced his support for the company’s project to make a reality of the new mode of transportation first detailed in a white paper by Elon Musk  and teams of engineers at Tesla Motors and SpaceX.
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First Tesla V7 Autopilot videos begin hitting web

[youtube=https://www.youtube.com/watch?v=W6XS6HE178I&start=20]

We test drove the Model S Autopilot a year ago (above) with Tesla VP of Engineering Doug Field. Today, the final v7 product is hitting cars and the first reviews of the final product are hitting YouTube. We’ll keep updating as more reviews hit the web.  Head below for those videos. 
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Tesla sold more Model S’s in Switzerland so far in 2015 than Mercedes S-Class, BMW 6 series and Audi A7…combined

Tesla has been the best-selling electric vehicle in Switzerland for over 2 years now, but recently it’s been doing so well that it is not only outselling all EVs, but also every gas-powered vehicles in its class.

Based on registration data, Tesla delivered 513 Model S’s in Switzerland during the third quarter 2015 (July to Sept.), a 450% increase over the same period last year.
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Video of Tesla’s Autopilot and software v7.0 in action

In our series of exclusive articles about Tesla’s beta Autopilot and v7.0 software update, we described in details its capabilities and functions, but we couldn’t publish any pictures or videos of the systems in action in order to protect our sources.

But as the wide release of the update is getting closer, we found a video (via TMC) of a Model S owner apparently from China running v7.0 with Autopilot and testing the system with Autosteer and TACC on the highway.
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Gannett photographers charged w/felony assault w/deadly weapon on Tesla Gigafactory employees

Last Friday, two journalists from Gannett’s Reno Gazette Journal (RGJ)  were  in an altercation with two Tesla safety managers on Tesla’s property at the Gigafactory near Reno. One of the individuals, RGJ photographer Andy Barron was arrested and charged for battery with a deadly weapon by the Storey County Sheriff’s department.
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Tesla CEO Elon Musk goes on two different shows to say he will cut back on media

Media organisations will be disappointed to learn that Tesla CEO Elon Musk plans on cutting back on media appearances. In the past week, Musk mentioned on two occasions, on the Marketplace report and at the New Establishment Summit, that he wishes to reduce time spent on “press stuff” from “2 or 3 percent” of his time to only 1%.

We did the math. 1% of 24 hours is roughly 15 minutes a day or 100 minutes a week – assuming Musk includes sleep in his time.

The CEO says that he already spends most of his time on engineering and design, but he plans to use the time freed up by making less media appearances to focus even more on the products.
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Billionaire hedge fund manager goes after Tesla and SolarCity, but can’t get his facts straight

Jim Chanos

Jim Chanos is a famed billionaire hedge fund manager known for short selling companies. He is also a regular market commentator for CNBC and Bloomberg. Chanos recently disclosed having a short position on solar installer SolarCity (SCTY) and although he refused to disclose his position on Tesla Motors (TSLA), he doesn’t have good things to say about the company.

During an interview with Bloomberg on Monday morning, Chanos explained why he thinks both companies are overvalued, but the “facts” he used to support his opinion are misleading.
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Tesla battery packs to power “hybrid-electric office buildings” in Irvine

Earlier this year, Advanced Microgrid Solutions (AMS) and Tesla Motors, under its ‘Tesla Energy division’, inked a massive 500 MWh supply deal for battery packs to power AMS’ “hybrid-electric buildings” concept. Today AMS announced a new project under the agreement with Tesla to install a first phase of Powerpacks at up to 24 office buildings owned by The Irvine Company, a real estate company with properties throughout coastal California.
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Tesla will release its software v7.0 with Autopilot on Thursday Oct. 15

Tesla CEO Elon Musk announced on Twitter Saturday night that his company will release its software v7.0 with Autopilot for the Model S on Thursday (October 15th). In mid-August Tesla sent out the first release of the beta update to about 600-700 early access testers all around the U.S. and parts of Europe. This particular update is an extremely anticipated one. It includes an important UI design overhaul, but also and more importantly several new ‘Autopilot’ features, which some Model S owners have been waiting for over a year now.
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Elon Musk calls Apple the ‘Tesla Graveyard,’ warns of the complexities of car manufacturing

Apple’s so-called “poaching war” with Tesla has been a hot topic for the company’s CEO Elon Musk and in a recent interview, Musk fired even more shots at Apple. Speaking to German newspaper Handelsblatt, Musk voiced his lack of concern regarding Apple’s tendency to hire Tesla engineers and executives. Musk recently finished a trip around Europe, speaking with politicians and Tesla employees.


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Tesla to invest $1 million in battery research at the University of Nevada in Las Vegas

Tesla battery cells

When Tesla Motors negotiated with the state of Nevada to build its battery factory in the desert east of Reno, the state government agreed to give the automaker up to $1.3 billion in tax incentives over 20 years to build the $5 billion project.

But the deal came with several requirements the company needs to meet to get access to the tax breaks. Most of which have to do with employment – Tesla is expected to create up to 6,500 jobs through the Gigafactory once it operates at full capacity in 2020 – but a lesser known requirement was for Tesla to invest in educational research in the state and this week the company fulfilled the commitment by signing an agreement to invest $1 million in battery research with the University of Nevada in Las Vegas (UNLV) over the next 5 years.
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Tesla Model X is the first electric car eligible to the $25,000 ‘Hummer Tax Loophole’

Last month we reported on the likely possibility of the Tesla Model X being eligible to $25,000 in tax deduction for business use under Section 179 of the tax code, also known as the ‘Hummer Tax Loophole’. The provision got its name for making Hummers very popular with businesses when it allowed for tax deductions of up to $500,000 for the purchase of heavy vehicles and equipment.

A vehicle requires a gross vehicle weight rating (GVWR) of over 6,000 lbs to be eligible for the tax deduction. Last month we didn’t have the official weight of the Model X nor its GVWR, which consists of the curb weight of the vehicle plus the weight of driver, passengers and cargo capacity, but excluding the weight of any trailer and towing capacity.

Today Tesla confirmed the curb weight of the Model X is 5,441 lbs and the company “expects the GVWR to exceed 6,000 lb” – making the Model X eligible to the tax deduction. Tesla CEO Elon Musk’s Model X P90D has a rated GVWR of 6768 lbs, well exceeding to required capacity. 
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How does Tesla get down to $75K ($65K after incentives) for the 2016 Model X?

Fred did some excellent work sorting out the Model X pricing but I was surprised to hear that I’d be able to buy a Model X for $75K  before incentives and $65K with…next year.  But how does Tesla get to the $75K price point without going against CEO Elon Musk’s “Model S +$5000” pricing scheme? After all a Model S 70D is currently listed at $75,000.
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Elon Musk: Tesla will have a ~$75,000 Model X in 2016, 90D will be ~$93,000

As we recently mentioned, there’s been some confusion in the media about the price of the Tesla Model X. The confusion even spread to Wall Street where analysts have been reducing their target price on Tesla’s stock because of the expensive $132,000 price tag circulating in the media.

To be clear, $132,000 is the starting price of the Signature Model X which is already sold out. The Signature comes standard with the performance package (P90D) and several options which increase the price. For example, a maxed out Tesla Model S cost $138,000, but the base version  starts at $70,000. Yesterday Elon Musk confirmed at a Vanity Fair conference that the Model X will have a similar price structure starting next year (when Tesla can actually catch up to demand).
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