Tesla has been the best-selling electric vehicle in Switzerland for over 2 years now, but recently it’s been doing so well that it is not only outselling all EVs, but also every gas-powered vehicles in its class.
Based on registration data, Tesla delivered 513 Model S’s in Switzerland during the third quarter 2015 (July to Sept.), a 450% increase over the same period last year. 1,151 new Model S’s were registered in Switzerland since the beginning of the year versus 346 during the same period in 2014.
According to registration data, Tesla sold more Model S in Switzerland so far this year than the combined sales of the Mercedes S-Class, the BMW 6-Series and the Audi A7.
In September, Tesla added 157 Model S’s in the country, more than any vehicle in the same class: 17 BMW 6-Series, 1 BMW 7-Series, 4 Audi A8, 15 Audi A7, 69 Mercedes S-Class and 125 E-Class.
Tesla is trying to replicate the Model S’ success in the country to other markets in Europe. Earlier this year, the company appointed its head of sales in Switzerland, Jochen Rudat, to lead Tesla’s team in Germany, where sales are up, but not at the level Tesla CEO Elon Musk hoped for.
Despite its small size and population, Switzerland is currently Tesla’s third biggest market in Europe behind Norway and the Netherlands.
Other posts based on registration data:
- A look at Tesla’s sales ahead of Q3 delivery results
- Tesla has found a great market for the Model S in Belgium – sales are up 70%
- Tesla Model S sales are up 350% in Sweden
- Tesla Model S sales are up 84% in Germany, while BMW i3 sales are down 27%
Featured image: Tesla Model S, Zurich, 2013 by James Lipman
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