Apple is continuing to press ahead with its efforts to build a fully self-driving electric car, despite a number of personnel changes and strategy shifts over the years. Now, a new report from Bloomberg indicates that Apple has hired Desi Ujkashevic, a 31-year Ford veteran, to help it ramp up efforts on the Apple Car project.

The $19 Apple Polishing Cloth turned out to be the star of Apple’s October special event, with orders facing delays until late January. Now, Tesla is naturally looking to cash in on the overpriced accessory hype, with the carmaker introducing a new “Cyberwhistle.”

Bloomberg is reporting today that Apple’s self-driving car project has suffered a major setback. According to the report, Ford has poached Doug Field from Apple. Field joined Apple from Tesla and had been one of the key players on the Project Titan team, serving as a VP on the special projects team.

Update: Tesla CEO Elon Musk is denying that this interaction ever took place. He wrote on Twitter today that he and Cook have never spoken or written to each other. “There was a point where I requested to meet with Cook to talk about Apple buying Tesla. There were no conditions of acquisition proposed whatsoever. He refused to meet,” Musk says.

The history between Tesla and Apple, and between Tim Cook and Elon Musk, varies depending on who you talk to. At one point, Musk claimed to have reached out to Cook about selling Tesla to Apple, but Cook refused to even take a meeting. Cook, on the other hand, claims to have never spoken to Musk.

Now, Wall Street Journal reporter Tim Higgins is out with a new book next month called Power Play: Tesla, Elon Musk and the Bet of the Century, and it recounts an expletive-ridden conversation between Cook and Musk about Apple acquiring Tesla.

Apple has hired a former BMW executive to help lead the team working on the rumored Apple Car “Project Titan.” According to Bloomberg, Apple hired Ulrich Kranz within “recent weeks” to work alongside Doug Field leading the Apple Car development.

Apple today announced that its Find My network is now open to third-party accessories. In addition to earbuds from Belkin and an item tracker from Chipolo, two electric bikes from VanMoof are also adding Find My integration: the S3 and X3. Here are the details on how it works.

A new report from Bloomberg today offers new details on Apple’s ongoing efforts to build a self-driving electric car. According to the report, Apple has a “small team” working on Apple Car, but a release is likely at least five to seven years away. The Apple Car team has also added even more former Tesla executives, the report says.

Apple Car rumors have been floating around for years, and a new report from Reuters today shed more light on the highly-secretive project. According to the report, production of the electric Apple Car could start as early as 2024, and Apple is once again planning to build its own branded vehicle.

A sketchy report from Digitimes today claims that Apple is trudging ahead with work on its self-driving car project. The report says that Apple is working with TSMC on self-driving chips and exploring the possibility of some sort of factories in the United States.

Earlier this year, SWAGTRON introduced the NG2 AI-powered electric skateboard. Now, the company is back with a new iteration aimed at kids just before the holidays roll around. The SWAGTRON Swagskate NG3 Kids Electric Skateboard brings an all-new product that offers a “kick to cruise” technology and can go up to 6 miles on a single charge for just $130.

Porsche announced today that it has partnered with Apple for infotainment options in its upcoming all-electric Taycan. The partnership will allow users to stream Apple Music directly in the car using the Porsche Taycan’s built-in cellular connection.

Waymo’s autonomous technology can be adapted to other vehicles, with the Alphabet company last year detailing work on self-driving trucks. These larger AVs are now returning to Phoenix, Arizona for additional testing.

Late last year, Waymo One launched as a self-driving car service in Phoenix after nine years of development. The Alphabet division still has a long rollout ahead of it, but it can begin recouping R&D costs. A new report today details how Waymo is looking for outside investors.

Earlier this year, it was reported that Apple had dismissed over 200 staff members from its Project Titan self-driving vehicle department. Now, in a new filing with the California Employment Development Department, Apple has offered more detail on those layoffs.