Subaru’s new EVs are already outselling the Solterra
Just two months after arriving at dealerships, Subaru’s new electric SUVs are outselling the Solterra.
Expand Expanding Close
Subaru indefinitely postpones in-house EVs after profits plunge 90%
Subaru has dropped 2028 as the target year for launching its own in-house developed electric vehicles, with no new timeline set. The Japanese automaker’s new EV factory will produce gas and hybrid models instead.
The decision comes after Subaru’s operating profits collapsed 90% for the fiscal year, with tariffs alone costing the company roughly ¥229 billion ($1.4 billion) and EV-related write-downs adding another $385 million in losses.
Expand Expanding CloseSubaru’s new EVs are now cheaper to lease than its gas and hybrid SUVs
Subaru now offers three electric SUVs with the 2026 Solterra, Trailseeker, and Uncharted. After introducing new deals this month, including 0% APR and a $2,000 customer cash bonus, Subaru’s EVs are now cheaper to lease than its gas-powered and hybrid SUVs.
Expand Expanding CloseSubaru unveils Getaway, a 420hp 3-row EV SUV, and we got a sneak preview
Subaru just revealed its new Getaway EV, a 420hp three-row SUV. But we got a sneak preview last month in California for the inside scoop.
Expand Expanding CloseSubaru Trailseeker first drive – a capable electric Outback replacement
Subaru invited us to try out its upcoming rugged Trailseeker EV’s off-road chops on a muddy day in Southern California. But how does it compete in the crowded electric SUV market?
Expand Expanding CloseFirst Drive: We took the new Subaru Uncharted EV off-roading in the mud
Subaru invited us out on a (rare) rainy California day to experience its new EV and see just what it can do off-road. But beyond it’s off-road abilities, how does it stack up to the rest of the market today?
Expand Expanding CloseSubaru is next in line to launch a three-row electric SUV: Here’s what to expect
Toyota isn’t the only one releasing a three-row electric SUV in 2026. Subaru confirmed the new EV will arrive in showrooms later this year, and we already have a good idea of what to expect.
Expand Expanding CloseSubaru is now building EVs in-house, starting with a new electric SUV
The new electric SUV is now rolling off the production line at Subaru’s Gunma Yajima Plant, the first time an EV has been made at the facility.
Expand Expanding CloseSubaru’s US factory is now exporting clean power to itself
Subaru of Indiana Automotive has new rooftop solar, and it’s producing far more clean electricity than its new factory expansion even needs.
Expand Expanding CloseSubaru’s new Solterra EV is faster than its performance cars, and it’s an SUV
The new Subaru Solterra EV is surprisingly quick. It’s even faster than the WRX STI and BRZ, and it’s not even a performance model.
Expand Expanding CloseSubaru’s new electric SUV delivers over 300 miles range and it starts at under $35,000
Subaru’s smaller, more affordable Uncharted EV will be among the few electric vehicles with a starting price of under $35,000.
Expand Expanding CloseThe new Subaru Trailseeker EV will start at under $40,000
Subaru announced that prices for its new electric SUV, the 2026 Trailseeker, will start at under $40,000.
Expand Expanding CloseAnother Japanese automaker pushes back EV plans, falsely blaming slower sales
Subaru joins Toyota and Honda as the latest major Japanese automaker that plans to delay key EV projects to focus on hybrids.
Expand Expanding CloseToyota recalls over 1 million vehicles including the RAV4, and EVs from several brands
Toyota issued another major recall, impacting over 1 million vehicles, including the RAV4 and EVs from Lexus and Subaru.
Expand Expanding CloseThis electric hot hatch is the Subaru STI we deserve
The electric hot hatch is more than just a show car, Subaru says it offers capabilities only possible with a battery EV.
Expand Expanding CloseSubaru Solterra EV owners can charge at Tesla Superchargers, but there’s a catch
The new 2026 Subaru Solterra has a built-in NACS port, allowing you to charge up at one of over 25,000 Tesla Superchargers. Current Solterra owners will also gain access soon, but it won’t be free.
Expand Expanding CloseSubaru is jumping into the electric hot hatch craze
Subaru is teasing a new electric hot hatch that will spearhead a new generation of STI. Is it the WRX STI we’ve been waiting for?
Expand Expanding CloseAnother big car brand is testing solid-state EV batteries, just not in the way you’d expect
One more major player in the auto industry is now testing the “holy grail” of electric vehicle batteries. Solid-state EV batteries promise longer driving ranges, faster charging, and significantly higher energy density. However, this carmaker is using them in a unique way.
Expand Expanding CloseAn electric Subaru BRZ? Don’t rule out an EV version just yet
The Subaru BRZ may live on as an EV after all. Subaru wants its share of the sports car market, and an electric BRZ could hit the sweet spot.
Expand Expanding CloseAnother automaker is now turning to more affordable EVs as the competition heats up
After seeing the success of rivals, Subaru doesn’t want to be left behind. Subaru looks to join Volkswagen, Hyundai, Kia, and several other automakers that are doubling down on more affordable EVs.
Expand Expanding CloseSubaru is about to reveal its new electric crossover SUV: Here’s what to expect
A new Subaru EV is finally on the way. The new electric crossover SUV, the 2026 Subaru Uncharted, is set to make its global debut next week. Here’s what we know so far.
Expand Expanding CloseToyota is tweaking EV plans in the US again with two new 3-row electric SUVs en route
Toyota is still planning to build a three-row electric SUV in the US, but it won’t be in Indiana as planned. In a sudden shift of plans, Toyota will build it alongside a second electric three-row SUV as it consolidates EV production in the US.
Expand Expanding CloseThe funky Subaru Brat is returning as an EV pickup with a little help from Toyota
Remember the Subaru Brat? The iconic low-riding pickup from the late ’70s and ’80s? Even US President Ronald Reagan owned a 1978 Subaru Brat. Well, word on the street is that the small Subaru pickup will return as a full-on EV, with help from Toyota.
Expand Expanding CloseAnother Japanese automaker is now ‘re-evaluating’ EV plans
Subaru is the latest Japanese automaker to announce it will “re-evaluate” its EV plans. The company is rethinking its strategy with slowing sales and a potential multi-billion-dollar hit from Trump’s auto tariffs. The tariffs might not even be Subaru’s biggest threat.
Expand Expanding Close