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Motivated by Tesla’s rise, BMW stokes up dealer excitement about its upcoming EVs

BMW i4 electric sedan

BMW had a good year in 2019. The brand sold 324,826 vehicles in the US last year. That’s an increase of 4.4% from 2018, according to Wards Intelligence. But to keep that momentum, BMW leadership – meeting with its franchises at this week’s NADA conference – talked about making a big national push of its new, pure EVs starting to arrive late this year.


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BMW and Mercedes-Benz take opposing views on flexible EV manufacturing

Luxury automakers BMW and Mercedes-Benz are both pursuing robust rollouts of EVs. But the two brands also consider EV markets to be uncertain in the next few years. Their respective strategies for dealing with that perceived uncertainty are different.

BMW is integrating the production of EVs, plug-in hybrids, and internal-combustion cars on the same assembly line so it can dial EV volume up or down. Meanwhile, Mercedes is building dedicated EV platforms and a global network of battery plants, even as it reduces the short-term output of its first electric SUV.


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Electric Mini Cooper SE review — lots of fun for not a lot of money

electric mini review miami beach

The new fully electric Mini, the Mini Cooper SE, hits US showrooms in March. BMW flew us down to Miami last week to drive it up and down the Florida coast, and Electrek is here to tell you whether it lives up to expectations.

The Mini Cooper SE is Mini’s first entry into the electric vehicle market…sort of. Mini made a limited-run vehicle in 2009, the Mini E, and I was one of the lucky 450 drivers in the US to have one. I drove it for two years and loved it, and it’s what got me into electric vehicles in the first place. Will the 2020 Mini Cooper SE inspire other drivers the same way the original Mini E inspired me? Let’s find out.


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BMW R&D Chief: ‘Most of the US does not need BEVs’

BMW electrified vehicles

In the past couple of months, we posted about how Toyota and Honda execs say there’s no demand for EVs. But those companies have favored hybrids over battery-electric cars for years. Now BMW, historically gung-ho about EVs, apparently joins their ranks. “We see BEVs mainly on the west coast and parts of the east coast, while the rest of the US will continue with conventional gasoline engines,” said Klaus Froehlich, BMW’s R&D boss.


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Hollywood soundscapes will be an add-on feature for BMW EVs

Hans Zimmer's studio where he makes EV soundscapes

Hans Zimmer has composed music for 150 films, including The Lion King, Gladiator, and Inception. As we reported a few months ago, BMW asked the maestro to compose sounds for its future EVs. We had a chance this week to visit Zimmer’s studio to get a few more details. We learned that future BMW EVs will have Zimmer sounds offered as an add-on luxury feature. The price is not yet announced.


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