Motivated by Tesla’s rise, BMW stokes up dealer excitement about its upcoming EVs
BMW had a good year in 2019. The brand sold 324,826 vehicles in the US last year. That’s an increase of 4.4% from 2018, according to Wards Intelligence. But to keep that momentum, BMW leadership – meeting with its franchises at this week’s NADA conference – talked about making a big national push of its new, pure EVs starting to arrive late this year.