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Not dead yet: Mitsubishi’s compact electric SUV arrives in 2025

If you’ve followed cars as long as I have, you’d have been following cars since Mitsubishi was last a household name in the industry! Which is to say, in 1999, with the generation three Eclipse. But the company has hung on, sort of, particularly in its home market of Japan and developing regions of the world where it has sold super-compact and highly cost-conscious transportation.

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Big in Japan: Here’s why this tiny electric kei car is all the rage

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The Sakura, an unassuming microcar from Nissan and Mitsubishi which launched last year, has become the top-selling EV in Japan, beating out global rival Tesla. In a country that has been dragging its heels in going electric, this neat little car meets an obvious need that connects to consumers: It’s cheap and insanely practical.

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Mitsubishi isn’t done selling fancy EV golf carts, follows up iMiEV with K-EV Concept X Style and pocket-sized overlander

mitsubishi electric kei car

Mitsubishi was one of the early pioneers of the modern EV era, launching the original iMiEV electric kei car on World Environment Day back in 2009. Against all odds, the iMiEV is still in production and, today, a fixture in EV markets across Europe and South East Asia – but this, too, must end. Mitsubishi is following up the iMiEV with a pair of new electric kei cars, led by the K-EV Concept X Style.

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2018 Mitsubishi Outlander Plug-in SUV w/ CHAdeMO, 22 mile EV range goes on sale for $35K

Mitsubishi’s Outlander PHEV is 3 years late and it comes with a paltry 12kWh battery yielding a range of 22 EV-only miles on a charge. That’s the bad news.

But today the only US plug-in SUV under $35,000 showed up for sale and as things stand it is the only affordable SUV you can drive via plug-in electricity in the US.  Luckily it can also tow a 1500lb load and can charge relatively quickly via CHAdeMO…


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Mitsubishi unveils new all-electric E-Evolution, says it’s ‘beginning of the next chapter’

With the Tokyo Motor Show today, we are starting to see a lot of new electric concept cars and Mitsubishi’s new all-electric E-Evolution is no exception.

Yet, the Japanese automaker is trying to present it as more than just a concept. Mitsubishi is also launching a renewed brand strategy and tries to place its new electric vehicle concept at the center of it.
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Mitsubishi releases first image of its upcoming electric ‘e-Evolution’ car

Mitsubishi’s electric car effort has roughly stalled since the launch of the i-MiEV and the Outlander PHEV back in 2012. But the Japanese automaker is now expected to get back into electric cars more seriously under its alliance with Renault and Nissan.

Now they confirmed that they will unveil their next electric car at the 45th Tokyo Motor Show next month and they released the first teaser image of the concept – pictured above.
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Mitsubishi teases a new plug-in hybrid concept to debut at the 2016 Paris Motor Show

Mitsubishi issued a press release today to tease a new plug-in hybrid (PHEV) concept to debut at the 2016 Paris Motor Show in September. The company describes the concept as a ‘high-end SUV coupé’ based on what the automaker has been developing lately in the electric SUV segment like the crossover eX concept unveiled last year.
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Mitsubishi debuts the Outlander PHEV in the US with upcoming launch this fall [Gallery]

This week at the New York Auto Show, 3 long years after the Outlander PHEV’s international launch, Mitsubishi finally debuted its flagship plug-in hybrid SUV in the US, where its launch is now set for this fall.

The first US version and 2017 model will look very similar to the previous international version – you can see a new gallery below.
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Mitsubishi will launch the Outlander PHEV in the US around mid-2016

Mitsubishi CEO Osamu Masuko talking to Automotive News confirmed that the company will launch the Outlander PHEV in the US around “mid-2016”. The plug-in hybrid version of the Outlander consistently reach the top of the best-selling lists for plug-ins in European and Asian markets where it is available, but the Japan-based automaker has been delaying a U.S. launch for quite some time now. If we are to believe CEO Osamu Masuko, 2016 might finally be the year.
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