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BMW to advertise iX electric SUV during the Super Bowl with Arnold Schwarzenegger as Zeus, and a flying mini horse named ‘Peggy’

BMW Super Bowl

If you tune in to the first quarter of this year’s Super Bowl on February 13, you’ll be able to catch a new ad from BMW showcasing its iX SUV before it begins sales in the US next month. The :60 spot features Arnold Schwarzenegger and Salma Hayek Pinault as Zeus and Hera as they navigate retirement from ruling the gods of Mt. Olympus. They also have a cute mini Pegasus as a pet.

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US customers who buy a 2022 BMW EV will get two years of free 30-minute charging from Electrify America

BMW free charging

Charging network Electrify America has just announced a collaboration with BMW North America to offer free 30-minute charging sessions to new BMW drivers for two years from the date of their purchase. The complimentary charging will begin in March to kick off US sales of two new EV models from BMW – the iX and i4.

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BMW plans to reduce CO2 emissions in vehicle life cycles by 40% by 2030

BMW Emissions

German automaker BMW has announced an updated timeline to reduce carbon emissions throughout the entire life cycle of its internal combustion engine (ICE) vehicles, including the entire production process. In an announcement ahead of next week’s IAA Mobility conference in Munich, the local automaker announced its new goal of a 40% reduction of 2019 CO2 levels by 2030, up from its previous goal of 33.3%.

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