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Volkswagen leaning down and optimizing product to try and double profitability

Volkswagen profitability

As Volkswagen Group refocuses its business strategy to further prioritize profitability and cashflow, it is announcing a new optimization program pertaining to its Passenger Cars namesake specifically. The “Accelerate forward | Road to 6.5” program will leverage synergy across the VW Passenger Car brands in order to more than double profits to 6.5%.

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Volkswagen Group volume brand sales climb, BEV deliveries up 50% in Q1 2023

Volkswagen Q1

For the first time ever, Volkswagen Group has shared detailed Q1 2023 financial results for its volume brand vehicles, including its namesake brand, Seat/Cupra, and its commercial division. The Group unit’s report shows promising growth in sales, profits, and most importantly, BEV deliveries. Here’s the latest.

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German automakers take different sides on the use of e-fuels over EVs

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German automakers, known for their luxury and performance, hold different views on the use of e-fuels. While Mercedes-Benz CEO says it will favor “technically superior” EVs over ICE vehicles powered by e-fuels, Audi’s CEO says the synthetic fuels will play a major role within the Volkswagen Group’s plans, including Porsche.

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Canada lures Volkswagen’s new battery plant north by matching billions in subsidies offered by US

Volkswagen battery Canada

Canadian Prime Minister Justin Trudeau has announced a massive deal with German automaker Volkswagen Group to implement its first electric vehicle plant outside of Europe in the country. Canada has promised the group billions in matched subsidies offered by the US government to construct its massive new battery gigafactory north.

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Volkswagen plans to sell 25 BEV models in US by 2030 that qualify for full $7,500 tax credit

US EV investments

German automaker Volkswagen Group is looking to more than double its current share of the US market by prioritizing EV production in North America. By adhering to new terms laid out in the Biden Administration’s Inflation Reduction Act, Volkswagen intends to deliver at least 25 all-electric models over the next seven years that will qualify for the entire $7,500 federal tax credit.

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VW’s Cupra mulls entering US market in quest to become a globally recognized EV brand

Cupra US

Volkswagen Group sub-brand Cupra has been market testing the possible entry into the US market, according to SEAT Cupra CEO Wayne Griffiths. Cupra has expanded to new markets outside of Western Europe recently and has multiple all-electric models in its production pipeline in Spain as it looks to grow its recognition as its own standalone EV brand.

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Volkswagen to focus on US battery plant while it awaits incentives of ‘EU Green Deal’

Volkswagen battery plant

Volkswagen Group is reportedly pausing previously laid out plans for battery plants across Europe as it awaits the EU’s response to the Inflation Reduction Act in the US, which could offer the Group up to $10.5 billion in incentives. For now, Volkswagen will continue it progress in choosing a location of a US battery plant while it awaits what sort of conditions and/or incentives will come into play in what is being called the “EU Green Deal.”

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Governor says Volkswagen’s new plant to build Scout EVs is coming to South Carolina

Scout South Carolina

In a Tweet earlier this morning, South Carolina Governor Henry McMaster has confirmed that Volkswagen Group has chosen the Eastern state as home to its new production facility to build Scout brand EVs. The news comes after recent speculation about where Volkswagen would set up the new facility for Scout Motors after sharing intentions to implement its EV production to the US.

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Audi considers first US production plant so its EVs qualify for tax credits

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German automaker and VW Group subsidiary Audi is flirting with the idea of implementing EV production on US soil, so its vehicles can once again qualify for federal tax credits under new terms outlined in the Inflation Reduction Act. Audi CEO Markus Duesmann recently shared a couple of possibilities Audi is considering in a potential move to the states.

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SEAT to spend $3.2 billion converting main factory to BEV production hub for VW Group

SEAT production

Thirty years ago to the day after opening its main production facility in Martorell, Spain, SEAT S.A. announced it will use the site as home to its largest transformation to electrification yet. Following an investment of three billion euros (~$3.2B), SEAT intends to lead development and become a small BEV production hub for a number of brands under the Volkswagen Group umbrella.

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Volkswagen announces five-year plan to accelerate EV production and software strategy

Volkswagen EV sales

Following a recent supervisory board meeting, Volkswagen Group has announced a major shift in its electrification strategy to expedite EV production over the next five years. Additionally, the German automaker intends to revamp its software strategy in support of the effort. Software issues have had a huge effect on Volkswagen’s EV output up to this point.

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Electrify America taps new CEO as current chief becomes EA chairman and VW Group exec

Electrify America CEO

EV fast charging network Electrify America has kicked off the week with a personnel shakeup, announcing current president and CEO Giovani Palazzo will shift into a position as chairman of the board to make room for long-time Electrify America leader, Rob Barrosa. With his new role as chairman, Palazzo will also join Volkswagen Group as its senior vice president of charging and energy.

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Volkswagen Commercial doubled EV deliveries in 2022, led by tremendous ID.Buzz demand

Volkswagen deliveries

Volkswagen Commercial Vehicles has released its annual numbers for 2022 and is reporting strong output for its vehicles, including a doubling of EV deliveries dominated by the ID.Buzz electric van. Better still, the number of Buzz vans delivered last year is a mere fraction of what Volkswagen already has in its order books.

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VW and Mercedes-Benz ink agreements with Canada for raw materials vital to US battery manufacturing

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Following last week’s signing of the Inflation Reduction Act in the US, German legacy automakers Volkswagen and Mercedes-Benz have sealed agreements with the Canadian government to acquire raw materials for EV battery manufacturing at their US facilities. This move could help EVs from both automakers qualify for US tax credits under the revised terms of the recently signed bill.

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Personnel shake-ups continue as Volkswagen America CEO leaves to head up Scout EV brand

Volkswagen Scout

The game of musical CEO chairs continues on at Volkswagen Group as yet another executive is leaving their current post to lead a different marque. Current president and CEO for Volkswagen Group of America Scott Keogh announced he is stepping down after nearly five years to become CEO of Volkswagen’s new all-electric truck brand, Scout.

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Volkswagen emulates Audi charging hub with its own power storage container powered by reused EV batteries

Volkswagen EV batteries

Volkswagen has commissioned a fast charging park in Germany consisting of power storage containers (PSC), each powered by ninety-six reused EV batteries. This portable charging structure emulates a similar product VW Group subsidiary Audi has developed and implemented into a successful “Charging Hub” design.

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Volkswagen Group taps JB Straubel’s Redwood Materials for battery recycling in US

Volkswagen battery recycling

This morning, Volkswagen Group of America (VWGoA) announced a collaboration with Redwood Materials, Inc. to implement a battery-recycling supply chain in the United States for Volkswagen- and Audi-branded EVs. The collab represents VW’s commitment to sustainability in the United States and beyond while simultaneously expanding Redwood’s closed-loop battery supply chain.

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The world’s first electric timber truck has been delivered in Sweden, and it can haul 80 tons

electric timber truck

In what the companies are calling a “world’s first,” commercial vehicle manufacturer Scania AB has delivered its first electric timber truck to SCA – Europe’s largest private forest owner. The all-electric timber truck has a massive capacity of 80 tons and represents Sweden’s next step in becoming an entirely fossil fuel-free society.

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