The game of musical CEO chairs continues on at Volkswagen Group as yet another executive is leaving their current post to lead a different marque. Current president and CEO for Volkswagen Group of America Scott Keogh announced he is stepping down after nearly five years to become CEO of Volkswagen’s new all-electric truck brand, Scout.
VW Scout Stories July 22
VW Scout Stories May 10
The company will resurrect the classic nameplate from the International Harvester Scout, a Jeep-like off-road vehicle from the ’60s and ’70s, and fill a similar niche as the Rivian R1T as an electric competitor to off-road enthusiast trucks like the Ford Raptor, Jeep Gladiator, and the like, but at a lower price point than the Rivian.