After unveiling Mercedes’ new all-electric ‘EQ’ sub-brand last year, Daimler showed great ambitions to become a leader in all-electric vehicles.
The first effort is expected to come to market next year in the form of a luxury SUV called ‘EQ C’ unveiled last year, but now we learn that they reportedly plan to follow the vehicle with a relatively affordable all-electric hatchback with long-range to be unveiled at the Frankfurt motor show in September.
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UK publication Autocar made the claim citing sources last week.
They suggest that the vehicle will be called ‘EQ A’ and become the entry-level vehicle in the EQ sub-brand at “around £35,000”, which is about $45,000 USD.
While it would be unveiled in September, the vehicle is planned for production in 2020, according to Autocar:
“The new electric car concept, presently undergoing construction at Mercedes-Benz’s in-house prototype workshop near its headquarters in Stuttgart, is said to preview the German car maker’s planned entry-level EQ A. That model is planned to go on sale in 2020 as part of a full line-up of electric-powered models.”
Interestingly, the hatchback segment is already electrified for Mercedes with the all-electric B-Class, but it was built using its gas-powered platform and not the new EQ all-electric platform.
Daimler partnered up with Tesla back in 2009 and until last year, the electric automaker was producing the electric powertrain for the electric B-Class and Daimler’s electric Smart car.
They have now brought in more of the production and development of electric powertrains in-house, but they still rely heavily on third parties. It left the company somehow behind in electrification with the latest 2017 B-Class electric starting at $40,000 with a range of 87 miles.
These new ‘EQ’ vehicles are expected to be Mercedes’ first significant effort to build its own electric vehicles from the ground up – starting with the luxury SUV next year.
At ~$45,000 USD, the ‘EQ A’ would be an electric vehicle priced at the lower end of Mercedes’ overall line-up. We should know more in September.