Serial 1, the premium electric bicycle brand originally started by Harley-Davidson, announced today that it has been acquired by a Florida-based manufacturer of light electric vehicles. The shake-up lays the groundwork for Serial 1 e-bikes to be produced in the US, according to a joint statement.
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LiveWire, the electric motorcycle brand spun out of Harley-Davidson, has just announced that the company’s flagship LiveWire ONE electric motorcycle is now available in Europe.
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Harley-Davidson was one of the first major motorcycle manufacturers to add electric motorcycles to its lineup last decade. It should come as no surprise then that the company’s CEO Jochen Zeitz is already saying that the brand’s future will be 100% electric.
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It’s been over two years since Harley-Davidson spun off Serial 1 as its quasi-independent electric bicycle company. The first generation bikes were met with nearly universal acclaim for their sleek design and high-quality manufacturing. Now the company is back to announce its second generation e-bikes, this time touting a new partnership with Google Cloud.
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After beginning sales in the US and recently opening up sales in Europe, Harley-Davidson’s electric bicycle brand Serial 1 has now expanded into Canada, where its e-bikes will be available exclusively at 15 of Canada’s Harley-Davidson dealerships.
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Serial 1 provided a Mosh CTY review bike to me so I could commute from my hotel in downtown Los Angeles a mile or so south to the Los Angeles Auto Show this week.
But I used it to attend the USC Football game a few miles to the south, dinners/events in various parts of the city, and just generally get around instead of Uber or renting a car.
So, how’d it perform?
Note: Harley/Serial 1 is having a $1000 off Black Friday sale on all of its ebikes
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Harley-Davidson has just pulled the sheet off its most recent custom electric bicycle, the Serial 1 MOSH/BMX. It’s the latest addition to Serial 1’s 1-OFF limited edition series.
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Harley-Davidson’s electric bicycle brand Serial 1 launched a limited edition e-bike known as the MOSH/TRIBUTE that has seen surprisingly fast sales despite its high sticker price.
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Serial 1, the electric bicycle company that was spun-off from Harley-Davidson’s original electric bicycle program, has revealed that it will sell a limited number of S1 MOSH/TRIBUTE e-bikes.
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Harley-Davidson’s electric bicycle brand known as Serial 1 has several eye-catching e-bike designs that already draw on a bit of retro flair. But now the company has doubled down on the nostalgia with a custom chopper-style electric bike that resembles a classic Schwinn Stingray bicycle.
And it’s not the last custom e-bike design that Harley has planned for the future.
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Harley-Davidson’s Serial 1 e-bike brand is taking a Eurotrip as the electric two-wheelers ride across the continent.
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Harley-Davidson is planning to unveil a highly anticipated electric motorcycle next month, and we’ve gone through the clues to try and determine what it could be.
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Harley-Davidson announced today that its electric motorcycle operations would be spun-off into a new all-electric brand known as LiveWire.
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After several years of falling financial reports, Harley-Davidson has just posted surprising numbers that show the company is in a better position than analysts expected.
And that could be good news for the company’s highly anticipated electric motorcycle program.
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Back in 2018 Harley-Davidson unveiled one of the coolest-looking electric mopeds we had seen at the time. But years later the Milwaukee-based motorcycle manufacturer hasn’t shown us any more progress than a two-year-old prototype.
That opened the door for others to try their hand at Harley’s design, and a Chinese motorbike manufacturer seems to have created a pretty decent copy of the design.
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Anyone doubting Harley-Davidson’s committment to electric motorcycles should think again, as the company today announces its first ever chief electric vehicle officer.
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Harley-Davidson’s progressive new CEO Jochen Zeitz made two big announcements last week: A separate new division was opening within the company to focus purely on electric motorcycles, and Q4 2020 saw a dramatic drop in revenue.
The latter is certainly a problem, but the former is the solution.
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Harley-Davidson has just unveiled its new five-year plan known as The Hardwire. And while some old-school motorcycle media had previously speculated that Harley-Davidson would drop electric motorcycles, they couldn’t have been more wrong.
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Don’t call them the Harley-Davidson electric bicycles anymore! Despite spending their first two years of development as an H-D project, the e-bikes were spun off into their own company known as Serial 1 last month.
Today Serial 1 is releasing the full details and taking pre-orders for their new portfolio of “Powered by Harley-Davidson” e-bikes, including specs and pricing. And as an added treat, I got to take the first-ever test ride of the premium-level Serial 1 e-bikes to share with you below.
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This is it. Harley-Davidson has been teasing us with the prospect of their own in-house electric bicycles for over two years. And today the bar-and-shield motorcycle manufacturer has finally announced its new dedicated electric bicycle brand known as Serial 1 Cycle Company.
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Harley-Davidson has made impressive strides in electric vehicle development, and not just for its LiveWire electric motorcycle halo product. The company’s electric scooter prototype is positioned to be a much more affordable and accessible electric two-wheeler, and here is why it is needed now more than ever.
It’s no secret that Harley-Davidson has been in a tough financial spot for the last few years. And the figures from Harley-Davidson’s first-quarter earning’s call indicate that the COVID-19 pandemic hasn’t made the picture any rosier.
But after H-D’s acting CEO Jochen Zeitz laid out the company’s cash preservation plan and profitability strategy to deal with the effects of the global financial downturn, which included reaffirming the company’s commitment to electric motorcycles, the company’s stock price has been on a tear.
Harley-Davidson (H-D) hasn’t been shy about expanding its focus into electric two-wheelers, including Harley-Davidson electric bicycles and e-motorcycles. However, so far, we’ve only seen one vehicle make it to production: the Harley-Davidson LiveWire electric motorcycle. The latest clues indicating that the LiveWire will be getting a few little electric brothers come in the form of these recent filings for upcoming H-D electric vehicles.
The LiveWire may have been Harley-Davidson’s first foray into electric motorcycles, but it certainly wasn’t its last. And taking a look at the next Harley-Davidson electric motorcycle in the works may help lend some insight into the direction this legacy motorcycle manufacturer is headed.
