Harley-Davidson Stories September 24

Harley-Davidson’s electric bicycle brand Serial 1 launched a limited edition e-bike known as the MOSH/TRIBUTE that has seen surprisingly fast sales despite its high sticker price.

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Harley-Davidson Stories September 18

Serial 1, the electric bicycle company that was spun-off from Harley-Davidson’s original electric bicycle program, has revealed that it will sell a limited number of S1 MOSH/TRIBUTE e-bikes.

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Harley-Davidson Stories August 9

Harley-Davidson’s electric bicycle brand known as Serial 1 has several eye-catching e-bike designs that already draw on a bit of retro flair. But now the company has doubled down on the nostalgia with a custom chopper-style electric bike that resembles a classic Schwinn Stingray bicycle.

And it’s not the last custom e-bike design that Harley has planned for the future.

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Harley-Davidson Stories August 5

Harley-Davidson’s Serial 1 e-bike brand is taking a Eurotrip as the electric two-wheelers ride across the continent.

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Harley-Davidson Stories June 4

Harley-Davidson is planning to unveil a highly anticipated electric motorcycle next month, and we’ve gone through the clues to try and determine what it could be.

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Harley-Davidson Stories May 21

It turns out living in the South is a great way to find a pretty sweet deal on an expensive electric Harley-Davidson motorcycle, especially when H-D spins off LiveWire as its own EV brand. I’ve read and watched Micah’s excellent and thorough LiveWire review countless times since learning to ride, and I’m positive it and Long Way Up are the reason I’m a LiveWire owner now.

I started riding as an escape at the beginning of lockdown in the US last spring, and I’ve been writing about Apple and technology at 9to5Mac since 2013. Always living with the newest iPhones and Macs (before you can buy them sometimes) has turned me into a technology critic. Naturally, that’s a major part of how I evaluate Harley’s electric motorcycle.

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Harley-Davidson Stories May 10

Harley-Davidson announced today that its electric motorcycle operations would be spun-off into a new all-electric brand known as LiveWire.

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Harley-Davidson Stories April 20

After several years of falling financial reports, Harley-Davidson has just posted surprising numbers that show the company is in a better position than analysts expected.

And that could be good news for the company’s highly anticipated electric motorcycle program.

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Harley-Davidson Stories April 14

Back in 2018 Harley-Davidson unveiled one of the coolest-looking electric mopeds we had seen at the time. But years later the Milwaukee-based motorcycle manufacturer hasn’t shown us any more progress than a two-year-old prototype.

That opened the door for others to try their hand at Harley’s design, and a Chinese motorbike manufacturer seems to have created a pretty decent copy of the design.

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Harley-Davidson Stories March 10

Anyone doubting Harley-Davidson’s committment to electric motorcycles should think again, as the company today announces its first ever chief electric vehicle officer.

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Harley-Davidson Stories February 8

Harley-Davidson’s progressive new CEO Jochen Zeitz made two big announcements last week: A separate new division was opening within the company to focus purely on electric motorcycles, and Q4 2020 saw a dramatic drop in revenue.

The latter is certainly a problem, but the former is the solution.

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Harley-Davidson Stories February 3

Harley-Davidson has just unveiled its new five-year plan known as The Hardwire. And while some old-school motorcycle media had previously speculated that Harley-Davidson would drop electric motorcycles, they couldn’t have been more wrong.

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Harley-Davidson Stories November 16, 2020

Don’t call them the Harley-Davidson electric bicycles anymore! Despite spending their first two years of development as an H-D project, the e-bikes were spun off into their own company known as Serial 1 last month.

Today Serial 1 is releasing the full details and taking pre-orders for their new portfolio of “Powered by Harley-Davidson” e-bikes, including specs and pricing. And as an added treat, I got to take the first-ever test ride of the premium-level Serial 1 e-bikes to share with you below.

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Harley-Davidson Stories October 27, 2020

This is it. Harley-Davidson has been teasing us with the prospect of their own in-house electric bicycles for over two years. And today the bar-and-shield motorcycle manufacturer has finally announced its new dedicated electric bicycle brand known as Serial 1 Cycle Company.

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Harley-Davidson Stories May 16, 2020

Harley-Davidson has made impressive strides in electric vehicle development, and not just for its LiveWire electric motorcycle halo product. The company’s electric scooter prototype is positioned to be a much more affordable and accessible electric two-wheeler, and here is why it is needed now more than ever.

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Harley-Davidson Stories April 29, 2020

It’s no secret that Harley-Davidson has been in a tough financial spot for the last few years. And the figures from Harley-Davidson’s first-quarter earning’s call indicate that the COVID-19 pandemic hasn’t made the picture any rosier.

But after H-D’s acting CEO Jochen Zeitz laid out the company’s cash preservation plan and profitability strategy to deal with the effects of the global financial downturn, which included reaffirming the company’s commitment to electric motorcycles, the company’s stock price has been on a tear.

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Harley-Davidson Stories March 4, 2020

Harley-Davidson (H-D) hasn’t been shy about expanding its focus into electric two-wheelers, including Harley-Davidson electric bicycles and e-motorcycles. However, so far, we’ve only seen one vehicle make it to production: the Harley-Davidson LiveWire electric motorcycle. The latest clues indicating that the LiveWire will be getting a few little electric brothers come in the form of these recent filings for upcoming H-D electric vehicles.

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Harley-Davidson Stories January 16, 2020

The LiveWire may have been Harley-Davidson’s first foray into electric motorcycles, but it certainly wasn’t its last. And taking a look at the next Harley-Davidson electric motorcycle in the works may help lend some insight into the direction this legacy motorcycle manufacturer is headed.

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Harley-Davidson Stories January 12, 2020

We’ve been covering the upcoming Harley-Davidson electric scooter project since the day it was announced as part of the More Roads to Harley-Davidson plan. And now we’re getting our most detailed look yet at the upcoming electric two-wheeler designed to be more approachable than Harley’s big hogs.

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Harley-Davidson Stories November 5, 2019

Harley-Davidson hasn’t been shy when it comes to talking about its ambitious electric bicycle goals. In fact, Harley-Davidson electric bicycles are a big part of the More Roads to Harley Davidson plan.

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Harley-Davidson Stories October 23, 2019

So far, the only thing we’ve known about Harley-Davidson’s upcoming electric bicycles is that they are coming. But now we’ve received new info that sheds some light on what H-D is planning for the lightest motorbikes they’ve ever built. expand full story

Harley-Davidson Stories October 11, 2019

Harley-Davidson’s flagship electric motorcycle, the LiveWire, isn’t going to magically reverse Harley-Davidson’s slumping sales. It can’t singlehandedly save the company.

And it was never meant to.

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Harley-Davidson Stories August 21, 2019

Harley-Davidson’s LiveWire electric motorcycle may be getting all the attention lately, but it’s not the only electric vehicle coming out of H-D. The company is now showing off prototypes for a line of Harley-Davidson electric bicycles with some very interesting features.

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Harley-Davidson Stories July 11, 2019

Harley Davidson and Electrify America have announced a partnership to offer a fast-charging plan to the owners of HD’s upcoming LiveWire electric motorcycle. expand full story

Harley-Davidson Stories March 29, 2019

Harley-Davidson isn’t necessarily the first brand people think of when it comes to electric vehicles. But the company is hard at work changing that perception as they fully embrace electric vehicles.

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Harley-Davidson Stories March 14, 2019

Shared electric scooters such as those used by Bird and Lime are winning over more riders every day. But Harley-Davidson wants to show those riders that they can do even better with the brand’s upcoming personal electric vehicles including H-D’s electric scooters and e-bikes.

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Harley-Davidson Stories March 6, 2019

Harley-Davidson has been making significant progress towards electric vehicles recently. But while most of the industry has focused on H-D’s flagship electric motorcycle LiveWire, Harley-Davidson has been expanding their market reach all the way down to children. That’s thanks to the company’s new acquisition of pint-sized e-bike maker StaCyc.

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Harley-Davidson Stories February 20, 2019

Harley-Davidson’s LiveWire electric motorcycle has been making waves ever since the production version was unveiled last November. Despite its high $29,799 price tag, Harley-Davidson deserves props for its early embrace of EVs, beating many other major motorcycle manufacturers to the market.

But would you believe that a group of engineers actually built the first electric Harley-Davidson over 40 years ago? Check out their impressive effort below. expand full story

Harley-Davidson Stories January 30, 2019

Harley-Davidson has been in the news a lot lately for their ambitious electric vehicle plans. Last month the company not only revealed the pricing and range specs on the LiveWire, their halo model electric motorcycle, but also unveiled two new concept electric vehicles. Now, we are seeing the first public tests of the electric scooter and electric dirt bike concepts, which Harley-Davidson brought to the X-Games Aspen 2019.

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Harley-Davidson Stories September 5, 2018

Harley-Davidson has been dangling its electric motorcycle concept in front of us for years, and has confirmed a 2019 release for the project.

While some have speculated about how committed the company is to an electric future, Harley-Davidson may be assuaging some of those concerns with news of their new Silicon Valley research and development center.

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Harley-Davidson Stories July 30, 2018

If the name Harley Davidson conjures up images in your head of leather-clad biker gangs flying down a desert highway while spewing exhaust from their loud chrome pipes, then perhaps you’d better think again. As we reported earlier this summer, Harley Davidson is well on their way to debuting their first electric motorcycle which they are hoping will target a younger, more urban audience – a market with which the brand desperately needs to succeed.

And now the company appears to be doubling down on that commitment by announcing a new lineup of electric motorcycles while simultaneously fleshing out their EV team with a string of new positions. expand full story

Harley-Davidson Stories April 27, 2018

Harley Davidson’s CEO Matt Levatich just confirmed that the company is on track to meet its goal of releasing a fully electric motorcycle in 2019. According to Levatich, Harley Davidson wants to use the new line of electric motorcycles to help reach a younger audience focused more on utilitarian, urban transportation. expand full story

Harley-Davidson Stories March 1, 2018

Just a few weeks after Harley-Davidson finally confirmed that it plans on bringing its first electric motorcycle to market next year, the company now announces an investment in Alta Motors to accelerate its electrification effort. expand full story

Harley-Davidson Stories January 30, 2018

Four years after unveiling the LiveWire project, an all-electric motorcycle prototype used in the Avengers series, Harley-Davidson finally confirms that it is bringing its first electric motorcycle to market. expand full story

Harley-Davidson Stories June 14, 2016

livewire 15

Harley-Davidson unveiled its Livewire project two years ago almost to the day. While the all-electric concept with only ~60 miles of range was lacking compared to other models already available today, it showed that one of the most iconic motorcycle company, which is also obviously entrenched in internal combustion engines, is at least looking at other powertrain technologies.

At the time, Harley-Davidson made it clear that Livewire was only a concept (and good-looking one – see pictures below), but now the company confirms that it plans to bring its first electric bike to market “within the next five years”. expand full story

Harley-Davidson Stories September 14, 2015

Mission Motorcycles, a maker of high-end electric motorcycles, filed for bankruptcy

Amid financial troubles and co-founder scuffles, Mission Motorcycles, a maker of high-end electric motorcycles, filed for bankruptcy last week. In a letter obtained by local news-outlets, CEO Mark Seeger said the company is so low on cash that it can’t afford to pay for an attorney for the bankruptcy filing process.

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