Harley-Davidson Stories Yesterday

Harley-Davidson announced today that its electric motorcycle operations would be spun-off into a new all-electric brand known as LiveWire.

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Harley-Davidson Stories April 20

After several years of falling financial reports, Harley-Davidson has just posted surprising numbers that show the company is in a better position than analysts expected.

And that could be good news for the company’s highly anticipated electric motorcycle program.

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Harley-Davidson Stories April 14

Back in 2018 Harley-Davidson unveiled one of the coolest-looking electric mopeds we had seen at the time. But years later the Milwaukee-based motorcycle manufacturer hasn’t shown us any more progress than a two-year-old prototype.

That opened the door for others to try their hand at Harley’s design, and a Chinese motorbike manufacturer seems to have created a pretty decent copy of the design.

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Harley-Davidson Stories March 10

Anyone doubting Harley-Davidson’s committment to electric motorcycles should think again, as the company today announces its first ever chief electric vehicle officer.

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Harley-Davidson Stories February 8

Harley-Davidson’s progressive new CEO Jochen Zeitz made two big announcements last week: A separate new division was opening within the company to focus purely on electric motorcycles, and Q4 2020 saw a dramatic drop in revenue.

The latter is certainly a problem, but the former is the solution.

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Harley-Davidson Stories February 3

Harley-Davidson has just unveiled its new five-year plan known as The Hardwire. And while some old-school motorcycle media had previously speculated that Harley-Davidson would drop electric motorcycles, they couldn’t have been more wrong.

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Harley-Davidson Stories November 16, 2020

Don’t call them the Harley-Davidson electric bicycles anymore! Despite spending their first two years of development as an H-D project, the e-bikes were spun off into their own company known as Serial 1 last month.

Today Serial 1 is releasing the full details and taking pre-orders for their new portfolio of “Powered by Harley-Davidson” e-bikes, including specs and pricing. And as an added treat, I got to take the first-ever test ride of the premium-level Serial 1 e-bikes to share with you below.

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Harley-Davidson Stories October 27, 2020

This is it. Harley-Davidson has been teasing us with the prospect of their own in-house electric bicycles for over two years. And today the bar-and-shield motorcycle manufacturer has finally announced its new dedicated electric bicycle brand known as Serial 1 Cycle Company.

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Harley-Davidson Stories May 16, 2020

Harley-Davidson has made impressive strides in electric vehicle development, and not just for its LiveWire electric motorcycle halo product. The company’s electric scooter prototype is positioned to be a much more affordable and accessible electric two-wheeler, and here is why it is needed now more than ever.

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Harley-Davidson Stories April 29, 2020

It’s no secret that Harley-Davidson has been in a tough financial spot for the last few years. And the figures from Harley-Davidson’s first-quarter earning’s call indicate that the COVID-19 pandemic hasn’t made the picture any rosier.

But after H-D’s acting CEO Jochen Zeitz laid out the company’s cash preservation plan and profitability strategy to deal with the effects of the global financial downturn, which included reaffirming the company’s commitment to electric motorcycles, the company’s stock price has been on a tear.

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