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Harley-Davidson’s Serial 1 launches second generation electric bikes in Google partnership

It’s been over two years since Harley-Davidson spun off Serial 1 as its quasi-independent electric bicycle company. The first generation bikes were met with nearly universal acclaim for their sleek design and high-quality manufacturing. Now the company is back to announce its second generation e-bikes, this time touting a new partnership with Google Cloud.

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Review: Serial 1 Mosh CTY e-bike is an urban commuter dream

Serial 1 Mosh CTY

Serial 1 provided a Mosh CTY review bike to me so I could commute from my hotel in downtown Los Angeles a mile or so south to the Los Angeles Auto Show this week.

But I used it to attend the USC Football game a few miles to the south, dinners/events in various parts of the city, and just generally get around instead of Uber or renting a car.

So, how’d it perform?

Note: Harley/Serial 1 is having a $1000 off Black Friday sale on all of its ebikes

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Harley-Davidson is now building custom electric bicycles that actually look incredible

Harley-Davidson’s electric bicycle brand known as Serial 1 has several eye-catching e-bike designs that already draw on a bit of retro flair. But now the company has doubled down on the nostalgia with a custom chopper-style electric bike that resembles a classic Schwinn Stingray bicycle.

And it’s not the last custom e-bike design that Harley has planned for the future.

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Harley’s electric moped stalled, so this 55 mph Chinese version ripped off the design

Back in 2018 Harley-Davidson unveiled one of the coolest-looking electric mopeds we had seen at the time. But years later the Milwaukee-based motorcycle manufacturer hasn’t shown us any more progress than a two-year-old prototype.

That opened the door for others to try their hand at Harley’s design, and a Chinese motorbike manufacturer seems to have created a pretty decent copy of the design.

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Serial 1 (formerly Harley-Davidson) e-bikes unveiled, and we got the first ride

Don’t call them the Harley-Davidson electric bicycles anymore! Despite spending their first two years of development as an H-D project, the e-bikes were spun off into their own company known as Serial 1 last month.

Today Serial 1 is releasing the full details and taking pre-orders for their new portfolio of “Powered by Harley-Davidson” e-bikes, including specs and pricing. And as an added treat, I got to take the first-ever test ride of the premium-level Serial 1 e-bikes to share with you below.

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Harley-Davidson stock soars 30% this week, company recommits to electric motorcycles

harley-davidson livewire electric motorcycle

It’s no secret that Harley-Davidson has been in a tough financial spot for the last few years. And the figures from Harley-Davidson’s first-quarter earning’s call indicate that the COVID-19 pandemic hasn’t made the picture any rosier.

But after H-D’s acting CEO Jochen Zeitz laid out the company’s cash preservation plan and profitability strategy to deal with the effects of the global financial downturn, which included reaffirming the company’s commitment to electric motorcycles, the company’s stock price has been on a tear.


Harley-Davidson leans further into electric vehicles, new e-bike logos filed

Harley-Davidson electric bicycles

Harley-Davidson (H-D) hasn’t been shy about expanding its focus into electric two-wheelers, including Harley-Davidson electric bicycles and e-motorcycles. However, so far, we’ve only seen one vehicle make it to production: the Harley-Davidson LiveWire electric motorcycle. The latest clues indicating that the LiveWire will be getting a few little electric brothers come in the form of these recent filings for upcoming H-D electric vehicles.