If the name Harley Davidson conjures up images in your head of leather-clad biker gangs flying down a desert highway while spewing exhaust from their loud chrome pipes, then perhaps you’d better think again. As we reported earlier this summer, Harley Davidson is well on their way to debuting their first electric motorcycle which they are hoping will target a younger, more urban audience – a market with which the brand desperately needs to succeed.

And now the company appears to be doubling down on that commitment by announcing a new lineup of electric motorcycles while simultaneously fleshing out their EV team with a string of new positions. expand full story

Harley Davidson’s CEO Matt Levatich just confirmed that the company is on track to meet its goal of releasing a fully electric motorcycle in 2019. According to Levatich, Harley Davidson wants to use the new line of electric motorcycles to help reach a younger audience focused more on utilitarian, urban transportation. expand full story

Just a few weeks after Harley-Davidson finally confirmed that it plans on bringing its first electric motorcycle to market next year, the company now announces an investment in Alta Motors to accelerate its electrification effort. expand full story

Four years after unveiling the LiveWire project, an all-electric motorcycle prototype used in the Avengers series, Harley-Davidson finally confirms that it is bringing its first electric motorcycle to market. expand full story

Harley-Davidson unveiled its Livewire project two years ago almost to the day. While the all-electric concept with only ~60 miles of range was lacking compared to other models already available today, it showed that one of the most iconic motorcycle company, which is also obviously entrenched in internal combustion engines, is at least looking at other powertrain technologies.

At the time, Harley-Davidson made it clear that Livewire was only a concept (and good-looking one – see pictures below), but now the company confirms that it plans to bring its first electric bike to market “within the next five years”. expand full story