Harley-Davidson isn’t necessarily the first brand people think of when it comes to electric vehicles. But the company is hard at work changing that perception as they fully embrace electric vehicles.

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Shared electric scooters such as those used by Bird and Lime are winning over more riders every day. But Harley-Davidson wants to show those riders that they can do even better with the brand’s upcoming personal electric vehicles including H-D’s electric scooters and e-bikes.

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Harley-Davidson has been making significant progress towards electric vehicles recently. But while most of the industry has focused on H-D’s flagship electric motorcycle LiveWire, Harley-Davidson has been expanding their market reach all the way down to children. That’s thanks to the company’s new acquisition of pint-sized e-bike maker StaCyc.

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Harley-Davidson’s LiveWire electric motorcycle has been making waves ever since the production version was unveiled last November. Despite its high $29,799 price tag, Harley-Davidson deserves props for its early embrace of EVs, beating many other major motorcycle manufacturers to the market.

But would you believe that a group of engineers actually built the first electric Harley-Davidson over 40 years ago? Check out their impressive effort below. expand full story

Harley-Davidson has been in the news a lot lately for their ambitious electric vehicle plans. Last month the company not only revealed the pricing and range specs on the LiveWire, their halo model electric motorcycle, but also unveiled two new concept electric vehicles. Now, we are seeing the first public tests of the electric scooter and electric dirt bike concepts, which Harley-Davidson brought to the X-Games Aspen 2019.

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Harley-Davidson has been dangling its electric motorcycle concept in front of us for years, and has confirmed a 2019 release for the project.

While some have speculated about how committed the company is to an electric future, Harley-Davidson may be assuaging some of those concerns with news of their new Silicon Valley research and development center.

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If the name Harley Davidson conjures up images in your head of leather-clad biker gangs flying down a desert highway while spewing exhaust from their loud chrome pipes, then perhaps you’d better think again. As we reported earlier this summer, Harley Davidson is well on their way to debuting their first electric motorcycle which they are hoping will target a younger, more urban audience – a market with which the brand desperately needs to succeed.

And now the company appears to be doubling down on that commitment by announcing a new lineup of electric motorcycles while simultaneously fleshing out their EV team with a string of new positions. expand full story

Harley Davidson’s CEO Matt Levatich just confirmed that the company is on track to meet its goal of releasing a fully electric motorcycle in 2019. According to Levatich, Harley Davidson wants to use the new line of electric motorcycles to help reach a younger audience focused more on utilitarian, urban transportation. expand full story

Just a few weeks after Harley-Davidson finally confirmed that it plans on bringing its first electric motorcycle to market next year, the company now announces an investment in Alta Motors to accelerate its electrification effort. expand full story

Four years after unveiling the LiveWire project, an all-electric motorcycle prototype used in the Avengers series, Harley-Davidson finally confirms that it is bringing its first electric motorcycle to market. expand full story