Harley Davidson CEO says the brand ‘will be all-electric’ in the future

Harley-Davidson was one of the first major motorcycle manufacturers to add electric motorcycles to its lineup last decade. It should come as no surprise then that the company’s CEO Jochen Zeitz is already saying that the brand’s future will be 100% electric.
Expand Expanding CloseLiveWire lists on NYSE, becoming first electric motorcycle company to go public

Jochen Zeitz rang the opening bell on the floor of the New York Stock Exchange this morning, marking the start of trading and the official listing of LiveWire on the NYSE. The all-electric motorcycle company formed by Harley-Davidson will now be traded on the NYSE under the LVWR ticker.
Expand Expanding CloseTesting Harley’s LiveWire S2 Del Mar electric motorcycle: First you ride it, then you want to buy it

If the last thing you need is to try and convince your significant other of why you need to buy another motorcycle, then do yourself a favor and don’t ever get on a LiveWire S2 Del Mar. Because as soon as you do, you’re going to want one. Trust me, it happened to me.
Expand Expanding CloseHarley-Davidson to re-open Del Mar electric motorcycle reservations after first round sold out

If you’ve been champing at the bit to put down a reservation for a LiveWire S2 Del Mar electric motorcycle, then we’ve got good news for you. The wait will soon be over as Harley-Davidson’s electric sub-brand LiveWire will be re-opening reservations later this month.
Expand Expanding CloseWatch Tesla Model S Plaid take on Harley-Davidson electric motorcycle in quietest drag race ever

A Tesla Model S Plaid lined up for a drag race with a Harley-Davidson LiveWire electric motorcycle earlier this week in the first known case of this EV matchup.
Expand Expanding CloseHarley-Davidson’s next new electric motorcycle name and power details just slipped out

In a few weeks, Harley-Davidson plans to unveil its latest electric motorcycle model. Now some newly revealed details indicate that the bike being unveiled on July 8 will be known as the LiveWire One, and we’re already getting to see some early power specs.
Expand Expanding CloseWho wins? Watch a Tesla Model 3 vs. H-D LiveWire electric motorcycle drag race

What happens when a Tesla Model 3 Performance goes up against a Harley-Davidson LiveWire electric motorcycle in a straight-up electric drag race?
Let’s find out right now.
40 years before the LiveWire, engineers built this electric Harley-Davidson

Harley-Davidson’s LiveWire electric motorcycle has been making waves ever since the production version was unveiled last November. Despite its high $29,799 price tag, Harley-Davidson deserves props for its early embrace of EVs, beating many other major motorcycle manufacturers to the market.
But would you believe that a group of engineers actually built the first electric Harley-Davidson over 40 years ago? Check out their impressive effort below.
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Harley-Davidson will bring to market its first all-electric bike ‘within 5 years’

Harley-Davidson unveiled its Livewire project two years ago almost to the day. While the all-electric concept with only ~60 miles of range was lacking compared to other models already available today, it showed that one of the most iconic motorcycle company, which is also obviously entrenched in internal combustion engines, is at least looking at other powertrain technologies.
At the time, Harley-Davidson made it clear that Livewire was only a concept (and good-looking one – see pictures below), but now the company confirms that it plans to bring its first electric bike to market “within the next five years”.
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Mission Motorcycles, a maker of high-end electric motorcycles, filed for bankruptcy
Amid financial troubles and co-founder scuffles, Mission Motorcycles, a maker of high-end electric motorcycles, filed for bankruptcy last week. In a letter obtained by local news-outlets, CEO Mark Seeger said the company is so low on cash that it can’t afford to pay for an attorney for the bankruptcy filing process.
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