Serial 1, the premium electric bicycle brand originally started by Harley-Davidson, announced today that it has been acquired by a Florida-based manufacturer of light electric vehicles. The shake-up lays the groundwork for Serial 1 e-bikes to be produced in the US, according to a joint statement.
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Serial 1, the electric bicycle brand spun off from Harley-Davidson’s own internal e-bike development, has just unveiled its new SWITCH/MTN electric mountain bike. The announcement comes just a few short weeks after the brand unveiled its BASH/MTN e-bike.
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When Harley-Davidson spun off its electric bicycle division into Serial 1 and then released several models of urban e-bikes bearing the “/CTY” suffix, the company was dropping a fairly heavy hint that non-city electric bikes would soon follow. Now Serial 1 has made good on that heavy foreshadowing, unveiling the brand’s first electric mountain bike known as the BASH/MTN.
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It’s been over two years since Harley-Davidson spun off Serial 1 as its quasi-independent electric bicycle company. The first generation bikes were met with nearly universal acclaim for their sleek design and high-quality manufacturing. Now the company is back to announce its second generation e-bikes, this time touting a new partnership with Google Cloud.
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After beginning sales in the US and recently opening up sales in Europe, Harley-Davidson’s electric bicycle brand Serial 1 has now expanded into Canada, where its e-bikes will be available exclusively at 15 of Canada’s Harley-Davidson dealerships.
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Serial 1 provided a Mosh CTY review bike to me so I could commute from my hotel in downtown Los Angeles a mile or so south to the Los Angeles Auto Show this week.
But I used it to attend the USC Football game a few miles to the south, dinners/events in various parts of the city, and just generally get around instead of Uber or renting a car.
So, how’d it perform?
Note: Harley/Serial 1 is having a $1000 off Black Friday sale on all of its ebikes
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