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Ferrari

28 'Ferrari' stories October 2015 - July 2016
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Atieva unveils ‘Edna’ and races the all-electric van against a Tesla Model S and a Ferrari [Video]

Avatar for Fred Lambert Jul 13 2016 - 4:02 pm PT
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Atieva, a well-funded electric car startup led on the engineering side by Peter Rawlinson, former Tesla VP and Model S Chief Engineer, introduced today its first prototype, Edna, an all-electric van with supercar-like performance.

The vehicle is used to showcase the company’s all-electric platform, which will be first commercialized in a luxury sedan and not a van, but in the meantime, Atieva benchmarked the van against a Ferrari and a Tesla Model S.
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Faraday Future hires a bunch of executives from legacy luxury automakers to lead marketing

Avatar for Fred Lambert Jun 9 2016 - 1:26 pm PT
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Electric vehicle startup Faraday Future (FF) announced today the hiring of Marco Mattiacci, former President & CEO of Ferrari North America (2010 to 2014), as Global Chief Brand & Commercial Officer. Mattiacci is only the latest in a series of hires from legacy luxury automakers to lead Faraday’s marketing department.

The strategy gives a glimpse at the image the company, which as yet to present a vehicle aimed for production, will likely try to project in the EV market.
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Ferrari chairman believes Apple will build a car, calls Elon Musk ‘great marketer’ after Tesla dig

Avatar for Zac Hall Oct 21 2015 - 3:10 pm PT
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Speaking today on CNBC, Ferrari chairman and Fiat Chrysler CEO Sergio Marchionne spoke affirmatively when asked if he believes Apple will make a car. The Ferrari boss explained that he believes the automobile space is one in which Apple can exhibit its skills, clarifying that he believes Apple will have a car assembled rather than building it on their own. Marchionne added that Apple has not approached Fiat for being its partner for assembling a car.
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