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Ford eliminates 3,800 jobs in European reinvention that’s ‘unapologetically American’

Ford jobs

Well, we knew this was coming, but not the exact magnitude it would entail. Following a scheduled discussion today, Ford of Europe has announced the elimination of 3,800 jobs – mostly in Germany and the UK – as it restructures its business overseas to support EV development. The leaning down also includes a complete rebranding of Ford in Europe to convey as much, to the point of being “unapologetically American.”

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Ford gives a sneak peek of its ‘EV performance’ truck that looks like a souped-up Lightning

Ford-EV-performance-truck

After announcing its return to Formula 1 in a dynamic new partnership with Red Bull, Ford teased several “EV performance demonstrators,” including a mystery high-performance electric truck.

Ford CEO Jim Farley gave us a sneak peek of what its special EV performance truck may look like Wednesday that could be a souped-up F-150 Lightning.

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Ford snags CR crown from GM in driver assistance rankings, Tesla ‘falls behind’ to 7th

Ford Tesla rankings

Consumer Reports has released its latest rankings comparing the active driving assistance systems (ADAS) of EV automakers like Ford, GM, Rivian, and of course Tesla. The independent, non-profit consumer organization tested 12 different ADA systems broken down into five distinct categories in which it determined that Ford’s BlueCruise technology is the current industry leader, usurping General Motors’ Super Cruise. Tesla’s Autopilot, on the other hand, has tumbled off the podium into mediocrity.

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Ford plans massive layoffs overseas in favor of EV development, inciting Europe-wide union threats

Ford Europe

New details of Ford Motor Company planning thousands of job cuts in Europe continue to emerge following a report from media last week. The layoffs will mostly affect those Ford employees working in vehicle development, especially in Germany and the UK, although job cuts to other Ford facilities are apparently in the works as well. The layoffs come as Ford looks to shift its production strategy to larger vehicles and EVs, but news of the cuts is already triggering unions in Europe to threaten to step in.

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